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Marketing Strategies Podcast

Marketing Strategies Podcast

Matt Byrom

I speak with an expert marketer from a high growth company each week. We discuss the marketing strategies they have used to grow their business. We talk about marketing channels, tactics, campaigns, tools and methods they have used to generate leads, sales and happy customers. I speak with marketing experts from companies such as Shopify, Revolut, Drift, Hubspot, Spotify, Skyscanner, Buffer, Constant Contact and many more. - - This podcast is for you if: - - * You’re new to marketing and want to learn up to date strategies. * You’re a seasoned marketer looking for new ways to improve your campaigns. * You’re a business owner who wants to implement growth strategies for your business. Listen and subscribe today. Please rate this podcast if you enjoyed it :)
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Top 10 Marketing Strategies Podcast Episodes

Goodpods has curated a list of the 10 best Marketing Strategies Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Strategies Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Strategies Podcast episode by adding your comments to the episode page.

Marketing Strategies Podcast - EP28: Henrique Cruz - Rows

EP28: Henrique Cruz - Rows

Marketing Strategies Podcast

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05/14/24 • 28 min

In this episode I’m joined by Henrique Cruz, the head of growth at Rows. Rows is a modern blend of spreadsheet and database technology, connecting with hundreds of third-party tools to provide a seamless data analysis experience.

Henrique’s leadership has been pivotal in Rows’ rapid expansion from 50,000 to 900,000 users in less than a year.

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I speak with Douglas Cook who is Director of Growth at Skyscanner. Skyscanner operates in the extremely competitive travel search space. They have seen phenomenal growth in their website visits and user numbers and they’re still growing aggressively in EMEA. In this episode Douglas and I speak about the marketing strategies they’ve used to get there. We spend a lot of time talking about product, SEO, direct response, digital marketing, personalisation and display. We also discuss how Skyscanner use a lean and agile approach to marketing to make sure they see success on a small scale before they grow any new marketing campaign.

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I speak with Val Scholz, Head of Growth at Revolut. They have just raised their series c for $250 million valuing the business at $1.7 billion. We discuss the strategies they have used to get there. This episode is very product focussed as Revolut believe strongly in making the product so good that they have a viral word of mouth engine. Revolut has seen extreme growth and this episode gives a fascinating look into Europes most recent tech unicorn.

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In this episode I speak with Andy Crestodina. He founded Orbit Media 17 years ago and remains at the head of the company. Andy has an interesting marketing strategy where they use content not to generate leads in the form of downloads or subscribers to their content but to generate authority to help them rank their main website pages. This strategy helps them rank for highly competitive keywords in their niche. Andy uses simple tools to generate extraordinary results.

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In this episode I speak with Dave Charest from Constant Contact. We discuss everything content marketing. Dave and his team use content to generate traffic and support their existing customers. In this episode Dave tells me how they have evolved their content strategy over the last 7 years.

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I speak with Patrick Moran who is Global Head of Growth Marketing at Spotify. We discuss the marketing strategies Patrick and his team have used to grow Spotify. Even with strong competition in this space Spotify has grown from 57m paid users in June 2017 to 70m in Jan 2018. Patrick also used to be Head of Digital Marketing for Netflix so we dive into the strategies Netflix have used to grow past 125 million paid users today. This is a bumper episode that you won't want to miss!!

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In this episode I talk with Hana Abaza, Head of Marketing for Shopify Plus. We discuss the range of channels and strategies she used at Uberflip, a fast growing marketing startup, and Shopify Plus, a 3,000 person ecommerce powerhouse. We discuss the differences in marketing at both companies, what's worked, what strategies generated the best ROI and what they are focused on in 2018. This is a super interesting episode.

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I speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic social and search. Our conversation switches between Uber Rides and Uber Eats. Both are different marketplaces with their own stakeholders.

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I speak with Susan Su who is Head of Marketing at Reforge. Before this Susan worked as a growth partner at 500 Startups and Head of Content Partnerships and Email Marketing at AppSumo. We discuss email marketing in detail and I understand Susans passion for making sure her email list is performing to it’s best ability. We discuss email list growth, SEO, and content marketing. This is a fascinating episode with tons of takeaways from Susans time at AppSumo, 500 Startups and Reforge.

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I speak with Mike Morris who is Head of U.S. at Get Response. Mike has had an interesting past as he was at Grasshopper for 7 years. He helped grow the company to a $165 million acquisition by Citrix. We discuss partnerships, events, content marketing paid promotion. In fact, there isn't much we don't talk about in this episode. It's super interesting to hear how Mike directed the marketing team at Grasshopper to a big buy out and now how he directs the U.S team at Get Response. There are a ton of takeaways in here so take a listen and let me know what you think.

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FAQ

How many episodes does Marketing Strategies Podcast have?

Marketing Strategies Podcast currently has 28 episodes available.

What topics does Marketing Strategies Podcast cover?

The podcast is about Seo, Marketing, Podcasts and Business.

What is the most popular episode on Marketing Strategies Podcast?

The episode title 'How ahrefs grew 60% YOY to $40million ARR - With Tim Soulo from ahrefs' is the most popular.

What is the average episode length on Marketing Strategies Podcast?

The average episode length on Marketing Strategies Podcast is 48 minutes.

How often are episodes of Marketing Strategies Podcast released?

Episodes of Marketing Strategies Podcast are typically released every 7 days.

When was the first episode of Marketing Strategies Podcast?

The first episode of Marketing Strategies Podcast was released on Mar 6, 2018.

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