Creating Your Lead Magnet (Onepager) - FDLC: Day 2 of 5

This is day 2 of the 5 Day Lead Challenge. If you want to watch the video of this episode or download the OnePager, go to 5dayleadchallenge.com.

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---Transcript---

What's up, everybody. Welcome back to the Marketing Secrets podcast. I hope you enjoyed our last episode, which was day number one of the Five Day Lead Challenge. Today, we are moving into day number two. And again, this is a recording from a live event I did that you can go and get the actual videos if you want to see them, you can download the one pagers and get the homework assignments all those things for free. All you do is go to fivedayleadchallenge.com. You can get those things. I'm going to play day number two for you right now. And day number two is all about creating your lead magnet. What is the thing you can create that's going to get people to come from Facebook, or Google, or YouTube, or Instagram, or whatever, and actually give you their email address. And the better your lead magnet is the more people will give you their email address. So we're talking about how to create good lead magnets, what they look like. And then I'm actually going to be talking about one of my favorite software tools, second only to click funnels, and it's called one pager.

One pager is how I create most of my lead magnets as you guys have probably seen. Again, there'll be parts of this that I'll be demoing stuff on a screen that you won't be able to see here on the audio podcast. But if you want to go see the video version and get the one pager, and the homework, and assignments, and things like that. Again, all you got to do is go to fivedayleadchallenge.com. So that said, I hope you guys enjoyed day number two, Creating Your Lead Magnet.

Welcome back to day number two of the 5 Day Lead Challenge. Are you guys half as excited as I am? I'm not gonna lie of all the five days, this is the one that I've been looking forward to the most the teaching, the coaching and walking guys through, this one is gonna be so much fun. And so I'm pumped to see all you guys, thank you so much for hanging out with us today. Hopefully, you all had a chance yesterday to watch day number one. Day number one, the goal of that was to kinda give you guys a broad overview of this is what the process is, what the system is, what the frameworks look like, and today we're actually gotta get our hands dirty and start building something which is exciting. And so I'm pumped to be here with you guys.

Thank you so much for hanging out with us, thank you for everybody who's been sharing these videos. I think before he pulled up, there was like almost 300 people that shared the videos already on social, these lives, thank you for sharing it. If you know anybody else who should be here, please tag them in the comments down below, and that way we can get more people coming and hanging out for this. Like I told you guys yesterday, over 35,000 of you guys registered to be part of this. We had over 11,000 people on live yesterday between Zoom and Facebook and YouTube, and then over 9,000 of you guys watched the replays, so this is amazing. This is like such a huge honor for me. So today's the day, like I said though, I'm most excited for. Today we're gonna be going into actually creating your lead magnet, your one pager and it's gonna be a lot of fun.

But before I get too deep into that, I spent time yesterday looking through all of the tens of thousands of comments and questions, I also talked to a lot of you guys who were on and who had questions and stuff like that. So I wanna do a couple of things just kinda help and make sure that we're bridging this gap before I dive deep into the fun stuff I've got prepared for you guys today. Does that sound good? Okay, so the first thing I wanted to do, a lot of people, especially people who're kinda in different types of businesses were asking me about like how does this work Russell? Like I understand I need leads for my business. You talked about email list, you build a big list, you can send emails to but like, how does this work for my specific business? And so I wrote down a couple of different ones I wanted to kinda give some case studies and examples for, okay.

So the first one I talk about, this is for like a traditional business. It's like a brick and mortar company. So I got a couple of good examples of this. One of them, one of my friends actually told me this story, he lives down in Florida and he is a guy who is like me, builds big email lists and stuff. And one night he went to order pizza, this is pre-COVID stuff, so you could still go and han...