Marketing Over Ice
Cunningham Collective
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Top 10 Marketing Over Ice Episodes
Goodpods has curated a list of the 10 best Marketing Over Ice episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Over Ice for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Over Ice episode by adding your comments to the episode page.
18: Shoshana Deutschkron, VP Communications and Brand - Upwork
Marketing Over Ice
09/06/18 • -1 min
Shoshana Deutschkron, Vice President of Communications and Brand for Upwork, joins Andy in a wide-ranging discussion on the changing workplace, being a woman in Silicon Valley, the future of journalism and launching the Upwork brand.
Shoshana's Drink
Paloma (Bon Appetit)
Kosher salt
1 grapefruit wedge
1⁄4 cup fresh grapefruit juice
1 tablespoon fresh lime juice
1 teaspoon sugar
1⁄4 cup mescal or tequila
1⁄4 cup club soda
Pour some kosher salt on a plate. Rub half of rim of a highball glass with grapefruit wedge; dip rim of glass in salt. Combine grapefruit juice, lime juice, and sugar in glass; stir until sugar is dissolved. Stir in mescal, add ice, and top off with club soda. Garnish with grapefruit wedge.
Links
Shoshana Deutschkron (LinkedIn: shoshana | Twitter: @shoshd)
Upwork (Website)
7: Michael Mendenhall, CMO and CCO - Flex
Marketing Over Ice
05/17/16 • -1 min
Michael Mendenhall, the Chief Marketing Officer and Chief Communications Officer of Flex joins Andy for a wide-ranging educational (and inspirational) conversation on the brand transformation at Flex, learning the art of narrative at Disney, being hazed at HP, and the need to be opportunistic and flexible in your organization and your own career.
"Art of narrative and storytelling sometimes gets lost in this world of engagement and interactivity."
"If you want to be marketing... never be intimidated by things you don’t know"
"Opportunities present themselves... seize them. Don’t overthink."
Michael's Drink
Moscow Mule
1/2 oz lime juice squeezed from limes
2 oz vodka
4 to 6 oz ginger beer
Chilled copper Moscow Mule mug
Squeeze lime juice into a copper mug and leave in the spent lime. Add a few ice cubes, then pour in the vodka and fill with cold ginger beer. Stir and serve.
Links
Michael Mendenhall - Twitter
Flex - Website | Twitter
Virginia City, Montana - Wikipedia
102 Dalmations - IMDB
Wonderful World of Disney - Wikipedia
Tidal - Website
Download it here
05/03/16 • -1 min
Andy talks with Rebecca Schapiro, the Director of Brand and Product Marketing at Funding Circle. Becca talks about her love of Fintech, how a startup failure helped her grow, and her goal of getting a Woodle.
Becca's Drink
Old Fashioned
1 tsp sugar + 1 tsp water (simple syrup will work too)
Angostura Bitters
1.5 oz bourbon or rye
Orange slice
Dissolve sugar with water in an old fashioned glass (tumbler). Add two dashes of bitter and bourbon to the glass and mix. Add ice and garnish with orange slice.
Links
Rebecca Schapiro - Twitter (@rschapi), LinkedIn (rebeccaschapiro)
Funding Circle - Website
Year Up - Website
Download it here
3: (Special) DoubleX 1 - Limitless Leadership: The Powerful Women Who Worked with Steve Jobs
Marketing Over Ice
03/25/16 • 18 min
For information on the upcoming DoubleX event "Where No Man Has Gone Before: Women in Space," please click here.
On November 2, 2015 Cunningham Collective hosted its first DoubleX: Women of Influence panel discussion: “Limitless Leadership: The Powerful Women Who Worked with Steve Jobs.” The event brought together 300 Bay Area leaders at SAP Labs in Palo Alto to hear the insights of five influential women who worked alongside Steve in the early years at Apple, NeXT and Pixar.
Moderated by Katie Hafner, a journalist who covered Apple and NeXT in the 1980s and 1990s, for BusinessWeek, Newsweek and The New York Times, the panel included:
- Joanna Hoffman, a marketing leader and one of the original members of both the Apple Macintosh team and the NeXT team.
- Susan Barnes, an alumna of Apple Inc, she was Controller of the Macintosh Division at Apple and later cofounded NeXT.
- Barbara Koalkin Barza, the former product marketing manager for the Macintosh computer and later director of marketing at Pixar.
- Debi Coleman, the second woman to join the original Macintosh team and the finance and operations chief at Macintosh and Apple for over a decade.
- Andy Cunningham, founder of the marketing innovation consultancy Cunningham Collective and former publicist for Steve Jobs at Apple, NeXT and Pixar.
Links:
Additional information on the event: Cunningham Collective Blog
Video of this event: YouTube
Guy Kawasaki interviewing Andy Cunningham: YouTube
Download file here.
5: Barbara Holzapfel, CMO - Taulia
Marketing Over Ice
04/19/16 • -1 min
In this episode, Barbara Holzapfel, the Chief Marketing Officer of Taulia, talks to Andy Cunningham about the similarities between consumer and B2B marketing, hiring for passion, the transformation of the enterprise technology landscape while at SAP, and women in technology.
Barbara's Drink
Perrier-Jouët Grand Brut Champagne (non-vintage)
Links:
Barbara Holzapfel - Twitter (@bnholzapfel) | LinkedIn (barbaraholzapfel)
Taulia - Website
SAP Run Simple - Microsite
Anita Borg Institute - Website
Grace Hopper - Wikipedia
Grant McCracken - Wikipedia
Download the file here
16: Chris Matthews, VP Marketing - Mayfield Robotics
Marketing Over Ice
11/20/17 • 52 min
Chris Matthews, VP of Marketing for Mayfield Robotics, talks with Andy about his experience launching Kuri at CES, “aha” vs. “of course” features, marketing and product alignment, and using AirBnB for in-the-field testing.
Chris' Drink
Negroni (Bon Appetit)
Ingredients
2 tbsp gin
2 tbsp Campari
2 tbsp sweet vermouth
1 orange twist
Combine gin, Campari, and sweet vermouth in an ice-filled Old Fashioned glass; stir gently and garnish with an orange twist. More-formal types prefer it straight up in a Martini glass.
Links
Chris Matthews (Twitter: @matthewscd)
Mayfield Robotics (Website)
Kuri (Website)
Specialized (Website)
15: Shernaz Daver, CMO - Udacity
Marketing Over Ice
10/30/17 • 51 min
Shernaz Daver, Chief Marketing Officer of Udacity, joins Andy to talk about how she got into marketing, bringing in a product launch mindset to education and what advice she would give to people looking for a career in marketing.
Links
Shernaz Daver (Twitter: @shernazdaver)
Udacity (Website, Twitter: @udacity)
04/19/17 • 8 min
We have a special episode for you today. KGO Radio's Jason Middleton talked with Rosabel Tao about what we can learn from the United Airlines PR fiasco. Hope you enjoy it.
Rosabel is a Principal at Cunningham Collective, has more than 25 years of corporate communications experience. She knows first-hand about the importance of a well-crafted, timely first response. She has also helped guide a major financial brand into newer, more productive waters when it comes to building a customer-satisfaction culture.
Links
13: Sean Harris, Head of Marketing - eero
Marketing Over Ice
03/23/17 • 47 min
Sean Harris, Head of Marketing for eero, joins Andy to talk about the origin of the name of the company, launching a new brand in a crowded space, and how he jumped into marketing after being an investment banker and a consultant.
"Silicon Valley has potentially neglected the creative side"
"You have to have a certain DNA to care about your customers"
"Get good at telling stories. We actually have storytelling as an internal value"
Sean's Drink
Gin Martini (GQ)
2.5 oz Bombay Sapphire Gin
0.5oz Dry Vermouth
Lemon (slice and peel)
Ice
Pour gin, vermouth into a cocktail shaker. Shake briefly and strain into a martini glass. Moisten martini glass with lemon slice and garnish with lemon peel.
Links
Sean Harris (Twitter: @mrseanharris)
eero (Website, Twitter: @geteero)
eero's Product Hunt page (Website)
Eero Saarinen (Wikipedia)
Gateway Arch St. Louis (Website)
Hotel Tonight (Website)
12: Ted Frank, Story Strategist - Backstories Studio
Marketing Over Ice
03/07/17 • 53 min
Ted Frank, Story Strategist at Backstories Studio, joins Andy to talk about how movie storytelling can dramatically improve corporate presentations.
"There are three parts to it: They make it simple. They make it real. And they make it powerful."
"Screenwriters start with three key scenes...and they develop those first. And then they have a map of where the story is going."
"We are all emotional people, even though we forget when we present."
"Sound can create an emotional bond."
"The secret ingredient... that will absolutely make people engaged with it and captivated with it is... tension."
Ted's Drink
Bourbon Basil Smash (adapted from Rachael Ray Every Day)
10 Thai or regular basil leaves
1 1/2 ounces bourbon
3/4 ounce fresh lemon juice
1/2 ounce ginger-infused simple syrup
1/4 ounce lemon-lime simple syrup
Basil leaf
Creating Ginger-infused Simple Syrup: Put equal parts water and sugar into a saucepan. Cook over medium heat until sugar is dissolved. Turn off heat. Add ginger to taste. Once syrup is dissolved, remove ginger and store.
In a cocktail shaker filled with ice, shake the first 5 ingredients until cold; strain into a rocks glass half-filled with lightly crushed ice. Stir; top with more lightly crushed ice. Garnish with basil leaf.
Links
Backstories Studio (website)
Ted Frank (Linkedin)
Get to the Heart (Amazon)
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FAQ
What is the most popular episode on Marketing Over Ice?
The episode title '18: Shoshana Deutschkron, VP Communications and Brand - Upwork' is the most popular.