7-Figure Launch Secrets and the Truth About "Scaling" Your Business

Explicit content warning

04/27/22 • 19 min

The online business world is obsessed with 7-figure launch numbers and "scaling" your business model or, as they would have us believe, we're "leaving money on the table." Small business owners mistakenly believe that once they've polished and validated their offerings, the only way to grow is to take themselves out of the equation, automate, evergreen, and sell to thousands. When those thousands don't come (or they do come and they complain about the value of the program not matching its testimonials), folks feel that they've done something wrong. Maybe it's the ad targeting? Or the copywriting? Or some other "easy" marketing tweakaroo that can launch them into the 7-figure stratosphere? But the "wrong" isn't the business owner or their offer...it's the belief that a 7-figure launch is just "one funnel away." And, ultimately, it comes down to the fact that some businesses have no business being scaled. There's a lot more to a 7-figure launch than crafting a valuable offer and then throwing a few bucks at Zuck in hopes that his ad robots will serve you up to the right willing buyers. In this episode of Marketing Muckraking, I break down the 7 secrets to a 7-figure launch...and why you don't want one. And the beautiful monster at the end of this episode is my alternative to "scaling" that doesn't include you withdrawing from your business and watching the dollars pour in while you smugly sip your $7 marg on tropical shores. What I can tell you is that, yes! There is a way to save time and energy while still offering your customers and clients personal attention. Listen for the full scoop. Read the full transcript here.

Previous Episode

How To Be An Overnight Success (No, Really!)

I watched Undercover Billionaire with Grant Cardone so you don't have to. I was forced into it by Cardone's relentless Instagram ads from his $63 million dollar private jet about how he made 7 figures in 90 days.

What was he selling on the show? Overnight success. Go figure.

Some say "it takes 20 years to become an overnight success," but they've got it wrong, because the biggest secret to overnight success is actually selling the dream of living the dream.

In this episode of Marketing Muckraking, I break down how to become an overnight success the dickfunnel way! And why, despite following the "easy" formulas, the success rate for students in celebrity business coaching programs like B-School, StoryBrand, and whatever Grant Cardone is selling, is so damn low.

Mentioned on the show:

Undercover Billionaire: Season 2 with Grant Cardone
Episode 6 of Marketing Muckraking, "Why Are There No Negative B-School Reviews?"

This episode was originally published as an essay on my blog on April 5, 2022. Read the full text transcript of "How To Be An Overnight Success.": https://rachaelkayalbers.com/how-to-be-an-overnight-success-no-really/

Next Episode

What You Need To Know About The Cult of Online Marketing: Rachel Hollis, Marie Forleo, Tony Robbins, and Russell Brunson

This podcast episode began in FREE SCHOOL. Listen to the full episode for more on what FREE SCHOOL was exactly and why it culminated in this essay and video.

I’ve thought a lot about whether I should include this in the Marketing Muckraking podcast...

This was while I was “burning it all down” and this recording is very fiery, to put it lightly.

But it’s also hilarious. And it’s also true.

Which is why I decided to include it here.

Nothing has changed since I posted this last year, except that time has passed and many people have forgotten that all this ever happened or never knew about it to begin with.

In this recording, I talk a lot about “putting it on the Google record” and that the scary thing about the Internet isn’t fake news, but no news. And I stand by that.

When we’re talking about corporations with human faces in the age of the personal brand, one of the most troubling features is that people with self-professed 7, 8, 9+ figure companies want us to treat them the way we would a girl next door, instead of a corporation.

Many people believe that “women supporting women” don’t publicly say anything when a woman is harming millions of women.

But who exactly are we supporting when we believe this? Are we supporting the women who are harmed and gaslit into believing that they weren’t?

This recording doesn’t go after small businesses, but the folks at the top who are getting rich by making the rest of us believe we’re all just “one funnel away” from sitting at the table with them.

Just a few weeks ago, Rachel Hollis re-entered the speaking circuit — on Russell Brunson’s ClickFunnels stage. You’ll hear me address why he is so incredibly troubling and problematic in this video but let me boil it down to this.

Russell Brunson directly compares building a business to building a cult and he uses examples like Hitler to do it, rewriting history to position Hitler as a "movement builder."

He says this in page 2 of his book, Expert Secrets, which Amy Porterfield still has a live affiliate link to on her own podcast and blog, where she says, “no one knows how to build a movement better than super entrepreneur Russell Brunson.” Later in the show notes she says, “I loved this book so much and I know you will, too.”

This is how I learned about Russell Brunson in the first place. Because I trusted Amy Porterfield and her recommendations.

In a 2017 interview with Andrew Warner of Mixergy, recorded at the same time as Porterfield's, Warner says, “You are the Adolf Hitler of ClickFunnels,” and Brunson agrees, while laughing.

Every person I cite in this recording has supported Brunson over the years and continues to support him — including and especially Jenna Kutcher and Rachel Hollis — and have never distanced themselves from him and his harmful approach to business as they did so performatively last year with Hollis when she made her statements disparaging her housekeeper.

So, that is why I’m bringing this recording back.

It’s still true.

It’s still deeply troubling.

And it should not be lost to Instagram history and forgotten simply because time has passed.

As I repeat again and again in this episode, put it on the record.

Mentioned in this episode: