Marketing Mindset - Marketing in the AI Era
Done By Nine
This is your guide to navigating both timeless marketing principles and the revolutionary capabilities of AI, helping you move away from random acts of marketing towards building intentional strategies in an AI era. Join Jordan McFadyen from the New Zealand marketing company Done By Nine, as we explore how to harness AI's power while staying grounded in what truly drives marketing success.
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Top 10 Marketing Mindset - Marketing in the AI Era Episodes
Goodpods has curated a list of the 10 best Marketing Mindset - Marketing in the AI Era episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Mindset - Marketing in the AI Era for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Mindset - Marketing in the AI Era episode by adding your comments to the episode page.
The Warm-Up: Why this needs to be your top marketing priority
Marketing Mindset - Marketing in the AI Era
03/15/23 • 22 min
What’s your number one priority when it comes to your marketing strategy?
If building your warm audience with ideal customers and clients and showing up to deliver them value doesn’t feature in your top priority list - then we need to talk.
Today I’ll share the reasons why you need to be building and maintaining your warm audience, and som ideas on how to get started.
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Will AI replace all our jobs?
Marketing Mindset - Marketing in the AI Era
03/12/23 • 17 min
AI is going to change the way we do business. But will it replace the role of marketers?
Today we'll explore this, by looking at the best way marketing teams, entrepreneurs and business owners can adapt to the change by using AI tools like ChatGPT.
Plus, I'll share some real examples of how I've been using AI in my business.
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Rethinking the Purpose of your CRM: Ideas to Move Beyond Customer Management
Marketing Mindset - Marketing in the AI Era
03/05/23 • 13 min
We've got to change how we think about a CRM's role in your business.
They can be complex and you're not alone in feeling you're using too many disjointed marketing and CRM tools and software daily.
This often confuses your team, gives the impression that your marketing and sales process isn't working (cause you can't track its success) and makes you think there must be a better way.
In this episode, I share three ideas that will lead to better success with using a CRM-based marketing strategy in your business - keeping the customer at the heart of the process.
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Avoid These Common Digital Marketing Mistakes
Marketing Mindset - Marketing in the AI Era
02/23/23 • 16 min
In the race to advertise and market online, many businesses and organisations run into the same traps that affect their traffic and lead generation, sales, conversion rates and ultimately their ROI.
On this episode, we run through a list of the most common digital marketing mistakes that we come across and that you should avoid.
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Redefining Resolution: How Christina Salvo's Marketing Disrupted the Divorce Industry
Marketing Mindset - Marketing in the AI Era
08/02/23 • 20 min
Christina Salvo started a divorce and mediation service with humble beginnings in 2020, and has since helped thousands of couples across Australia with their divorce or separations.
And I’ve been alongside Christina for the ride - so last week we sat down together in her Melbourne home and discussed what’s made the business such a success, from focusing on her service offering, a clear focus on her audience, strong work ethic and CRM automation.
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How To Streamline And Maximise Your Content Distribution
Marketing Mindset - Marketing in the AI Era
07/19/23 • 24 min
You’ve spent time, resources and budget into creating new content, to then only use that content once, not see results and move on to the next shiny object.
It’s a content recipe for disaster.
Today we'll share how we’ve built a clearer roadmap with our content distribution strategy so that it doesn’t feel disjointed and cluttered, plus allows us to create evergreen content that remains relevant and allows us to reshare and redistribute forever.
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How Data Privacy is Shaping the Future of Marketing
Marketing Mindset - Marketing in the AI Era
07/05/23 • 17 min
Are you confident about your understanding of data privacy and how it influences your business's marketing strategy?
It’s important you understand. The world of marketing data is ever-evolving, and with ongoing changes concerning online privacy, b you might be left scratching your head on what that means for your business and your strategy.
Today’s podcast'll take you through the labyrinth of online privacy and cookies, their role in marketing, and the concerns they raise.
We'll then explore how online privacy policy changes can impact your marketing approach, and I’ll give you some insight into strategies to thrive in a seemingly cookie-less world.
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Steal my strategy: How I market a marketing company
Marketing Mindset - Marketing in the AI Era
05/03/23 • 26 min
At Done By Nine we’ve just hit the 3 year mark, so on today's podcast I wanted to share the top marketing tactics that, when aligned with my strategy, proved the most useful in marketing a marketing company!
I’ll give you an understanding of what’s worked well for us and how you can implement similar marketing tactics to complement into your marketing strategy and help you in building your organisation.
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How to use Google's E-E-A-T in your marketing strategy
Marketing Mindset - Marketing in the AI Era
04/26/23 • 22 min
Experience, Expertise, Authoritativeness, and Trustworthiness - these ingredients make up a local SEO (and marketing) Buffet and will supercharge your SEO efforts if you can nail them.
In today’s podcast, we’ll feast on practical tips, examples, and our own insights into what E-E-A-T is and how it collerates to better rankings for your SEO strategy (and how to use E-E-A-T across all your marketing).
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Here's Why Your Site Isn't Ranking on Google
Marketing Mindset - Marketing in the AI Era
03/22/23 • 20 min
On this episode, I’ll give you an understanding of how you should approach your SEO strategy to give your website a better shot at ranking for relevant search terms.
We aren't going to discuss any 'SEO hacks' - but more to educate on why it’s important and how you and your team should be tackling SEO as part of your marketing strategy.
SEO is often made to sound more complicated than it is. People try to game the system, using hacks to boost their rankings, but these aren’t necessary.
At the end of the day, SEO is just a process of understanding what information people are searching for, and providing it to them in as clear a way as possible.
We break it down in today's podcast.
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FAQ
How many episodes does Marketing Mindset - Marketing in the AI Era have?
Marketing Mindset - Marketing in the AI Era currently has 51 episodes available.
What topics does Marketing Mindset - Marketing in the AI Era cover?
The podcast is about Australia, Marketing, Facebook Marketing, Entrepreneurship, Business Marketing, Podcasts, Small Business, New Zealand, Digital Marketing, Business and Marketing Strategy.
What is the most popular episode on Marketing Mindset - Marketing in the AI Era?
The episode title 'The Digital Marketing Funnel Is Dead' is the most popular.
What is the average episode length on Marketing Mindset - Marketing in the AI Era?
The average episode length on Marketing Mindset - Marketing in the AI Era is 20 minutes.
How often are episodes of Marketing Mindset - Marketing in the AI Era released?
Episodes of Marketing Mindset - Marketing in the AI Era are typically released every 7 days.
When was the first episode of Marketing Mindset - Marketing in the AI Era?
The first episode of Marketing Mindset - Marketing in the AI Era was released on Feb 21, 2023.
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