Marketing Made Easy by Jottful

When the pandemic hit, the design agency CM2 Media lost an alarming 80% of its retainer revenue overnight. The owner, Mark Chyz, knew the business had become complacent and needed a transformative approach to business development.
In this episode, Mark shares the tactics he employed to not only recover all that lost revenue, but to grow the agency to double its previous size.
Marketing tactics discussed in this episode include:

• Content marketing
• Social media
• Video marketing
• Bartering

YouTube is the second-largest search engine, after Google. Videos often boast the highest levels of engagement on social media platforms. Advertising on YouTube remains affordable. Can you afford to ignore the power of video?

But getting started with video can feel overwhelming. And that’s after you get past the nervousness of being on camera in the first place.
Dan Bennett — podcaster, YouTuber, creator of “1 Minute Media,” and Jottful Community member — shares how video can help grow your business and what you can do to get started cost-effectively.

• What equipment do you need?
• Can you operate it yourself?
• How will you get the video edited?
• When will you have time to write scripts?
• How do you optimize your videos for search?

Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business.
In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales funnels." You'll learn the specific tactics she employs (and you could, too!) to get website visitors and convert them into paying customers.
Marketing tactics discussed in this episode include:

• Sales funnels
• Writing a book
• Publicity/PR
• Speaking
• Guest podcasting
• Content marketing

Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain.
In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!
Marketing tactics discussed in this episode include:

• Sales
• Sales strategies

Does marketing ever feel like a black hole of waste and confusion? Preston shares practical advice about how you can use the StoryBrand method to clarify your messaging — so you can build a marketing-and-sales system that actually works.