The Modern Marketer

In the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of shared dining experiences and the swift evolution of culinary trends have elevated social media to an indispensable asset for the food industry.

In today’s episode, we’re exploring a vital topic for anyone involved in the hotel industry: the role and impact of a hospitality marketing agency. Whether you’re a seasoned hotelier or just starting out, understanding how these agencies can elevate your online presence and drive more direct bookings is essential. So, grab a cup of coffee, settle in, and let’s dive into the world of hospitality marketing.

On this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this property and the role connections play in hospitality in the massive travel market of Orlando, Florida,
**Sheraton Lake Buena Vista and Marriot Hotel are registered trademarks of Marriott International. The views and comments expressed by the host and guest do not reflect those of Marriott International.

In the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your newsletter isn't capturing my attention, it's time to reevaluate your approach. The same holds for hotels diving into email marketing efforts. Many put in hours of effort but see minimal results. Fear not, for there are solutions, and mastering the art of hotel newsletter marketing is not as daunting as it may seem.

As a hospitality business—whether you’re a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. It can boost your visibility, drive more bookings, and free up your time to focus on providing top-notch service to your guests. But before diving into a partnership, it's essential to have a clear understanding of what to expect. Here are the top 10 questions you should ask before working with an outside marketing agency.