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The Modern Marketer

The Modern Marketer

Eddie Garrison

Welcome to the The Modern Marketer Podcast. This podcast is your go-to destination for the latest news, updates, and proven tactics to elevate your brand's marketing game.

Join marketing professional Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches to help your business soar. Whether you're looking to master social media, optimize customer experiences, or harness the power of influencer marketing, this podcast delivers the insights you need to stay ahead in today’s fast-paced digital world.

Tune in and let The Modern Marketer Podcast guide your brand to marketing success!

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Top 10 The Modern Marketer Episodes

Goodpods has curated a list of the 10 best The Modern Marketer episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Modern Marketer for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Modern Marketer episode by adding your comments to the episode page.

The Modern Marketer - Using Hotel Rewards Programs to Drive Bookings
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05/22/24 • 7 min

In the fiercely competitive hospitality industry, hotels are constantly seeking innovative ways to attract guests and drive bookings. One strategy that has proven to be both effective and mutually beneficial is the implementation of hotel rewards programs. These programs offer a plethora of advantages for both guests and hoteliers, creating a win-win scenario. In this episode, we’ll delve into the numerous benefits of using hotel rewards programs to drive bookings.

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The Modern Marketer - 8 Strategies to Increase Repeat Guests at Your Hotel
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02/12/24 • 7 min

As the hospitality industry evolves, retaining guests becomes more crucial than ever. According to a survey by eMakreting Associates, a staggering 68% of guests won't return if they feel unappreciated, making guest relationships a pivotal aspect of a thriving hotel business. In this episode, we explore effective strategies to foster loyalty and increase repeat guests, providing insights for hotels, B&Bs, and restaurants alike.

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As a hospitality brand, you've poured time, energy, and passion into building your business. Your marketing efforts have been a direct reflection of your brand’s voice and identity. So, the thought of handing over the reins to an outside marketing agency can be daunting. You might worry that an external partner won't truly understand your brand or that you'll lose control over the direction of your marketing strategy.

But hiring an outside marketing agency doesn’t mean losing control of your brand’s voice or strategy. Instead, it’s about gaining a team of experts who can elevate your marketing efforts and bring fresh perspectives that can drive growth.

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The Modern Marketer - Responding to Customer Reviews in the Hospitality Industry
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04/03/24 • 10 min

In the ever-evolving landscape of the hospitality industry, where customer satisfaction is paramount, the significance of online reviews cannot be overstated. Whether positive or negative, customer reviews play a crucial role in shaping the reputation of hotels, restaurants, and other hospitality establishments. In this episode, we go over one aspect that often gets overlooked, the importance of responding to every review, a practice that can profoundly influence customer perception and loyalty.

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In the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of shared dining experiences and the swift evolution of culinary trends have elevated social media to an indispensable asset for the food industry.

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On this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this property and the role connections play in hospitality in the massive travel market of Orlando, Florida,
**Sheraton Lake Buena Vista and Marriot Hotel are registered trademarks of Marriott International. The views and comments expressed by the host and guest do not reflect those of Marriott International.

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The Modern Marketer - Marketing Your Restaurant on Instagram
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03/20/24 • 11 min

Food holds a significant position in the lives of individuals, encompassing cherished culinary delights, preferred dining establishments, and vibrant locales for savoring drinks and social interactions. The quest for delectable experiences ranks high among people's priorities, motivating them to share their culinary journeys, style choices, and preferred dining destinations. Instagram capitalizes on the capabilities of smartphone technology, serving as a platform that encourages its members to share their visual narratives through photos and short videos. In this episode, I'll go over some tips and tactics on how you can market your restaurant on Instagram.

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In the fast-paced world of hospitality, where guest satisfaction and operational efficiency are paramount, time is your most valuable asset. Running a hotel, resort, or any other hospitality business involves a multitude of tasks that extend far beyond simply providing a room or a meal. Marketing your business effectively is one of those crucial tasks—but it's also one that can consume a lot of time and resources. This is where partnering with a marketing agency that specializes in the hospitality industry can make all the difference.

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The Modern Marketer - The Psychology Behind Successful Hotel Marketing
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02/26/24 • 5 min

The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology emerges as a silent yet powerful partner, influencing guests' minds and behaviors. In this episode, we'll delve into the indispensable role psychology plays in hotel marketing, exploring how it shapes effective strategies and elevates the overall guest experience.

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As we turn to 2025, understanding social media trends is crucial for businesses and marketers aiming to reach the right audience on the right platforms. The latest data from Pew Research provides valuable insights into how social media is evolving, highlighting some shifts in user preferences.

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FAQ

How many episodes does The Modern Marketer have?

The Modern Marketer currently has 27 episodes available.

What topics does The Modern Marketer cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on The Modern Marketer?

The episode title 'Using Hotel Rewards Programs to Drive Bookings' is the most popular.

What is the average episode length on The Modern Marketer?

The average episode length on The Modern Marketer is 10 minutes.

How often are episodes of The Modern Marketer released?

Episodes of The Modern Marketer are typically released every 7 days.

When was the first episode of The Modern Marketer?

The first episode of The Modern Marketer was released on Aug 31, 2023.

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