Marketing Girly by Sky Society

✨ Carly Baum, Freelance Luxury Marketer (Previously at Burberry, Hermès, and Louis Vuitton)

Key Topics:
☁️ Transitioning from a ballet dancer to a marketing career in fashion
☁️ How to move up in the luxury fashion PR space
☁️ The importance of telling your personal story in interviews
☁️ Why hard work will never go out of style
☁️ Experience helping build the influencer marketing program at Burberry
☁️ Getting into freelance marketing and moving to Israel
Summary:
Carly Baum takes us through her fascinating career journey, which includes a past life as a professional ballet dancer and experience working at various luxury fashion brands in New York City. We start off by discussing how Carly was able to break into the fashion PR industry after being a ballet dancer her whole life, including her first few fashion internships. Carly shares tips on how to build connections at internship roles to help propel your marketing career forward.

Including details on her internship with Badgley Michka where she was able to transition to a new career path in the fashion industry. She shares how she was able to leverage that experience and eventually got a job as a PR Assistant at Christian Louboutin. She then shares her experience working as a PR Assistant and PR Coordinator at Louis Vuitton and then the Public Relations Manager for Womenswear at Calvin Klein. Carly then moves on to become an Account Director for Karla Otto, Senior PR Manager at Burberry, Senior Public Relations Manager at Hermès, and then back to Louis Vuitton as Senior Manager - Entertainment and Influencer Relations.

Carly discussed how she has been able to move up in the fashion PR space by taking risks and being open to new opportunities. She also highlighted the importance of being able to connect with people and being able to read the room. She discusses how close-knit the fashion world is and shares advice on how to break int the luxury fashion industry. Lastly, she discussed how she was able to transition to a new job and move to Israel with her fiance.

✨ Natalie Peters, Host of the Sky Society Podcast, shares her biggest takeaways from the 2023 season of the Sky Society Podcast

✨ Sydney Starke, Senior Marketing Manager at L'Oréal, Essie
☁️ Lessons learned as an Assistant Buyer at Neiman Marcus
☁️ Sydney's experience getting an MBA in marketing from Cornell
☁️ How your seemingly scattered experience can align for your dream job
☁️ Takeaways from a CPG marketing career at General Mills
☁️ Day in the life as the Senior Marketing Manager at Essie at L'Oréal
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✨ Celebrating 100 episodes with 10 takeaways on how to build the marketing career of your dreams
Join the Sky Society Women in Marketing private LinkedIn group.
Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Natalie Peters, Founder & CEO of Sky Society
☁️ 50th episode special with your host, Natalie!
☁️ How Sky Society came to be
☁️ Sky Society's mission and vision
☁️ AMA with Natalie Peters

Join the Sky Society Women in Marketing private LinkedIn group.
Follow us on Instagram @skysociety.co and TikTok @skysociety.co