Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Jessica Howard: eCommerce Marketing Coach
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why isn’t my eCommerce store earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why do people visit my website but don't buy
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.
New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
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Top 10 Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies Episodes
Goodpods has curated a list of the 10 best Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies episode by adding your comments to the episode page.
6. 7 Must-Try Content Strategies for eCommerce Success in 2025
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
12/05/24 • 21 min
Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you.
Jessica highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in 2025. You’ll hear what types of content are expected to grow next year, where it’s most valuable to spend your time & more.
You'll walk away knowing:
- What types of content are worth your time & energy
- Which types of content provide you the best return
- What tools will help make creating content easier
If you're ready to go into your 2025 content with strategy and the knowledge of knowing you will gaini more customers, then start listening now!
Resource Links:
- Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
- Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
11. Why Every eCommerce Business Needs Marketing Funnels
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
01/09/25 • 20 min
Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales.
In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel is and why it is essential for every eCommerce business.
Jessica highlights how a data-driven marketing funnel boosts sales, retains customers and drives growth. She also walks through the 4 steps needed to implement a marketing funnel.
If you’re ready to bring more eyes to your business and, ultimately, more sales, this episode will show you how to do that strategically and intentionally.
Listen to this episode to answer the following questions:
- What is a marketing funnel, and why does my eCommerce business need one?
- How can a marketing funnel increase sales for my eCommerce store?
- What are the benefits of using a marketing funnel in eCommerce?
- How does a marketing funnel help eCommerce businesses grow?
- How do marketing funnels drive customer conversions in eCommerce?
- What are the key stages of a marketing funnel for eCommerce?
- What tools do I need to set up a marketing funnel for eCommerce?
- How can a marketing funnel simplify eCommerce customer journeys?
- Why is a marketing funnel important for scaling an online store?
Resource Links:
- Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
- Listen to Episode 8 for 7 tips for writing product descriptions that sell.
- Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
15. How to Use Email Marketing to Drive Sales
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
02/06/25 • 20 min
Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy?
Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs podcast where Jessica shares 7 email marketing tactics that will drive more sales.
If you're ready to learn how email marketing can transform your online business, how you can automat sales and generate an email list that doesn't depend on social media followers, then you should definitely listen to this episode.
Listen to this episode if you've ever asked yourself:
- How can I use email marketing to drive more online sales?
- What's the best way to get someone to open my emails?
- How can I automate sales through email marketing?
- What's the best kind of emails to send to build customer loyalty?
- How often should I be emailing my list?
Resource Links:
- Before you start your online store, you need to download the FREE marketing data tracker. When you start tracking your data from the beginning, you will start to notice trends, strategize for stronger marketing and build customer loyalty. Download your FREE Marketing Analytics Playbook NOW!
- Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
14. Start Your eCommerce Business Quickly & Easily on THIS Platform
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
01/30/25 • 23 min
Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast.
In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless apps for a seamless eCommerce business.
If you're ready to make your dream a reality and hear actionable tips to start building your eCommerce business, then today's episode is for you.
Listen to this episode if you've ever wondered:
- How do I start an online store?
- What platform is best for eCommerce?
- How to start an online boutique if I'm not too tech-savvy?
- What is the top platform for an online store?
- Which eCommerce platform has the most apps?
- How do I make my first sale for my online store?
Resource Links:
- Before you start your online store, you need to download the FREE marketing data tracker. When you start tracking your data from the beginning, you will start to notice trends, strategize for stronger marketing and build customer loyalty. Download your FREE Marketing Analytics Playbook NOW!
- Listen to Episode 8 for 7 tips for writing product descriptions that sell.
- Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
13. 5 Secrets to Do NOW to Build a Successful eCommerce Store
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
01/23/25 • 19 min
Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month to build long-term eCommerce success.
In this episode of Marketing for eCommerce Mompreneurs, Jessica Howard gives you 5 specific tasks to complete that will have a major impact on your online store's functionality, improve your finances, build customer loyalty and streamline your content.
Jessica highlights what tools you can use, why these tasks will ultimately drive revenue and updates you can make to your website.
If you're ready to utilize your time wisely, optimize your marketing, and build long-term success for your business, then today's episode is for you.
Be sure to listen to this episode if you've ever asked yourself:
- What should I be doing during my "downtime" as an eCommerce owner?
- What can I do to drive more revenue?
- How can I optimize my website for mobile?
- How do I build strong customer relationships?
- How to improve my email marketing strategy?
- Is my website loading fast enough?
Resource Links:
- Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
- Listen to Episode 8 for 7 tips for writing product descriptions that sell.
- Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
12. How to Use Upselling to Increase Each Order Volume by Over 15%
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
01/16/25 • 24 min
Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales.
In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sell are, how to implement a upsell strategy, and why it's important for your business.
Jessica highlights what tools and apps will work best for your store, the psychology behind why upsells work and 3 actionable tips to start implementing immediately.
If you’re ready to optimize each order, increase your average order value, get your customers to purchase more from you, and, ultimately, increase your store's sales then you need to listen to this episode.
After listening to this episode you will have answers to the following questions:
- How can I increase your store average order value?
- What can I do to get customers to buy more per order?
- What are the best strategies to identify complementary products for cross-selling in my online store?
- What tools or apps are most effective for automating upsell and cross-sell offers in an eCommerce store?
- What are some examples of upsell or cross-sell techniques?
Resource Links:
- Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
- Listen to Episode 8 for 7 tips for writing product descriptions that sell.
- Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
10. How to Plan Your 2025 eCommerce Marketing Strategy
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
01/02/25 • 24 min
Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year.
After listening to this episode you'll feel:
- excited to reach your business goals
- prepared to create a data-driven marketing strategy
- confident in your ability to grow your business & motherhood
Resources:
Download your copy of the eCommerce Marketing Analytics Playbook here.
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
9. 7 Marketing Metrics Every eCommerce Business Needs to Analyze
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
12/26/24 • 23 min
Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers?
Then you need to start tracking your marketing data. It's easy to do thanks to the eCommerce Marketing Analytics Playbook, a template where you can easily enter your marketing data, start to see trends and then strategize and optimize your business. To download your copy of the Analytics Playbook, click HERE.
In this episode, Jessica highlights the 7 data points that every eCommerce business must review at the end of the year in order to strategize the next year! You need to hear this episode if you're ready to go into the new year with a clear understanding of your marketing efforts, see what's working and what's not and how your data shows you a clear marketing path. And it all starts by looking at the past year!
Resources:
1. Download your copy of the eCommerce Marketing Analytics Playbook here.
2. Find Whitney, podcast and business coach, on Instagram @theboldmamaco.
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
8. Want to Sell More of Your eCommerce Products? Here’s How to Write Effective Product Descriptions
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
12/19/24 • 18 min
According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy!
If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you will learn a 7 step-by-step guide to writing product descriptions that work.
You'll walk away from this episode with actionable tips that will convert you sales.
Resources:
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
7. What is Social Proof and Why Every eCommerce Store Needs It
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
12/12/24 • 18 min
Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business.
In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, showcase, and time your social proof for maximum impact.
If you're ready to:
- Build trust
- Validate your brand
- Reduce purchase hesitation
then it's start to start utilizing social proof on your product and landing pages.
Resource Links:
- Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
- Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com
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FAQ
How many episodes does Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies have?
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies currently has 25 episodes available.
What topics does Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies cover?
The podcast is about Marketing, Entrepreneurship, Ecommerce, Podcasts, Ecommerce Marketing, Digital Marketing, Business and Email Marketing.
What is the most popular episode on Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies?
The episode title '14. Start Your eCommerce Business Quickly & Easily on THIS Platform' is the most popular.
What is the average episode length on Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies?
The average episode length on Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies is 21 minutes.
How often are episodes of Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies released?
Episodes of Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies are typically released every 7 days.
When was the first episode of Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies?
The first episode of Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies was released on Nov 14, 2024.
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