Marketing for Coaches

Matthew Kimberley

1 Creator

Marketing for Coaches is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable, sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com

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Top 10 Marketing for Coaches Episodes

Goodpods has curated a list of the 10 best Marketing for Coaches episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing for Coaches for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing for Coaches episode by adding your comments to the episode page.

Coaches who coach coaches

Marketing for Coaches

06/07/21 • 11 min

Have you started your coaching journey and thought ‘I get along with coaches, therefore I should try and coach them’? Many people starting out are very interested in coaching coaches because they feel they can relate to this group, or they may feel that it’s a very profitable place to start out. However, if you just think you should coach the coaches, you really need to dig a bit deeper and ask some harder questions, such as what kind of coach do you want to coach?

Today, I talk about what you need to consider if you decide you want to be a coach for coaches. I talk about some of the alarming trends I’ve noticed for coaches just starting out and how these trends set them up for failure. I explain why being a “coach for coaches” can be very vague and why that group may not be specific enough to get your audience. I also discuss the importance of being absolutely clear on the promises you say you can deliver to clients.

“We can teach academically or we can teach from experience. And I prefer when both of those things are true.”

Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

How I came to realize that being a Book Yourself Solid Coach was a good fit for me
The alarming trend occurring with beginner coaches
The exposure bias of working as a coach’s coach
The broad scope of coaches and why it’s difficult to specialize as a coach for coaches
Being careful about what you promise your clients
The smaller and narrower your audience is the better

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

1 Listener

Welcome to the Marketing for Coaches Show

Marketing for Coaches

08/25/20 • 9 min

1 Listener

Why You Do Anything At All In Your Coaching Business

Marketing for Coaches

12/07/20 • 18 min

Why do people do what they do in their business? As self-employed coaches, it’s easy to get bogged down and distracted with the unimportant stuff and forego the tasks that will actually progress your business.

In this episode, I talk about the benefits of directing your energies toward the important tasks, which will help to grow your business. I discuss the different needs of different clients and how to channel your sales toward them. I explore the differences between the sales cycle and the sales funnel, and explain why each of them have their place within your coaching business. I also share my insights into how different levels of trust translate into different levels of investment.

“We want to be creating a few things in order to make sure that your sales cycle is fully accessible to people depending upon their situation, their need, their finances and the amount of trust.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

Avoiding busy work – focusing on the rule of fall
The importance of prioritising your workflow as a self-employed coach
Does your business serve your purpose?
Why you should introduce the concept of the sales cycle
How the level of trust from your clients is proportionate to the level of investment
The difference between a sales cycle and a sales funnel
Filling the gaps in your sales cycle

Resources Mentioned:

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

A Red Velvet Rope Policy for your Coaching Business

Marketing for Coaches

09/17/20 • 20 min

Have you ever heard of the Red Velvet Rope Policy? If you’ve read Book Yourself Solid, you’re already familiar with this term - and may even have a rough idea of what this policy consists of. But for many coaches, the Red Velvet Rope Policy can still be quite confusing.

What exactly is the Red Velvet Rope Policy? Why is it considered the single most essential and most luxurious policy every coach needs to have in their business arsenal?

In today’s episode, I explain what the Red Velvet Rope Policy is and why it is a critical item for every coaching business. I explain how the Red Velvet Rope Policy helps you filter new clients, allowing only those who energize and inspire you. I discuss how the Red Velvet Rope Policy ensures everyone involved in your coaching business has the absolute best experience possible and share examples of Red Velvet Rope Policy successes and failures. I highlight the fears and misconceptions many coaches have about enforcing a Red Velvet Rope Policy in their coaching business and discuss why it is critical for coaches to accept the responsibility of actively looking for reasons why working with a prospective client may not work. I also share strategies you can use to incorporate the Red Velvet Rope Policy assessment into your discovery session conversation.

“There’s nothing more powerful than being an exclusive and selective coach - and that only comes with your Red Velvet Rope Policy.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

What is a Red Velvet Rope Policy and why it is a critical element of every successful coaching business
How a Red Velvet Rope Policy acts as a barrier, filtering prospects so you only work with your ideal clients
Why many ‘Strategy Call’ sessions ultimately result in unhappy clients
How the Red Velvet Rope Policy ensures your clients receive the very best experience while working with you
Why many coaches are hesitant to enforce a Red Velvet Rope policy in their coaching business
Using the Red Velvet Rope Policy assessment to identify qualified clients
How to incorporate the Red Velvet Rope Policy assessment into your initial discovery session conversation

Get More Leads, Prospects & Clients

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Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Deadlines and Constraints For Coaches

Marketing for Coaches

03/01/21 • 12 min

Do you have a list of things that should get done, but you never feel motivated to finish them? We like to spend time and money on things that we value, but even when we work on a personal project if there are no consequences for missing a deadline we continue to push this work off forever. What’s funny is that there are certain tasks that we dislike doing, such as paying bills or going to the dentist, but we still prioritize them because there are heightened consequences for missing those deadlines. Therefore, if you feel like you're never going to finish your book, your course, or set up your business, you may need to set up a larger consequence for not finishing your project on time.

In today's episode, I discuss 3 types of constraints that I find are effective at helping meet your deadlines. I clarify why it's easier to hold yourself accountable in groups as opposed to self-imposed deadlines. I explain how heightening the consequences of missing a deadline through financial penalties can help you be more motivated to work on your project. I also provide examples of financial constraints others have used to meet their deadlines, and ways you can hold yourself accountable through pre-sales.

"The consequences of just having an accountability buddy are often a lot less than, you know, ramped up accountability, like if there's a financial penalty or if there is a strong or important emotional penalty."- Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

Why we have difficulty completing the “should get done” list
The different types of deadlines you can impose on yourself
How Michael Port held someone accountable with a $10,000 check
Heightening the consequences of missing your deadlines
What are personal financial restraints?
Using pre-sale to encourage you to finish your course

Mentioned Resources:

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Get Uncomfortable To Grow Your Coaching Business

Marketing for Coaches

01/07/21 • 10 min

Does this episode make you uncomfortable? Comfort is a dangerous place to be in your business. When coaches get comfortable, it makes it hard to accomplish the tasks they dislike which can halt the growth in their business. Even if you're not looking to grow, as a coach you very rarely have one client that will take care of you forever. The only way to move through that is to work through what makes you uncomfortable and keep doing it.

In this episode, I discuss why it's important to work through your discomfort and how getting comfortable can kill your business. I provide examples from my life when I had to work through discomfort and what I did to overcome it. I also give an actionable step you can do to start working on overcoming your discomfort.

“By expanding your comfort zone, your business benefits in ways that you never thought would be possible had you not been the sticking block or the barrier to growth by confusing yourself with your business."- Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

Why discomfort relates to growth
The importance of repetition
The Kimberly Kids Kidney Concept
How to mitigate comfortability
My examples of getting over discomfort
What can make people uncomfortable in their business
Actionable ideas to start getting over discomfort

Resources Mentioned:

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

How To Sell Coaching Services

Marketing for Coaches

09/02/21 • 15 min

Many coaches open their doors, hang their shingle, and wait for people to make inquiries about their coaching services. But in the earlier days of my career as a self-employed coach, I learned right away that it’s a bad idea to wait for people to give you their money. There’s nothing wrong with going out to the world to sell your coaching services - to let people know how you can help them and the solutions you have to offer.

In this episode, I go way back to the dawn of time to share what I’ve learned from my first foray into self-employment. I illustrate my experience of living in a countryside boarding school and describe how I learned to juggle from my maths teacher. I explain how I began to make money out of busking as a juggler and discuss how I positioned myself to make people pay me more money. I also explain why you shouldn’t wait for potential coaching clients to initiate a conversation with you and underscore the power of actively taking your sale to the marketplace.

“Take the sale to the person. Hang your shingle, show other people are doing it too, and take the sale to the marketplace.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

How my life in a boarding school in the UK countryside solidified my identity as a ‘proud weirdo’
A growing desire for pocket money and getting my first gigs
The beginnings of my career as a self-employed...juggler
A hat on the floor and asking people to invest in the Matthew Kimberley Fund
The psychology of social proof and the power of peer pressure
Why presentation matters
Getting serious with my juggling career and how I doubled my busking income
Why you shouldn’t wait for potential clients to make inquiries about your services
How employing Ben, my first assistant, impacted my juggling income
The importance of taking your sale to the marketplace

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Coach Marketing vs Coach Prospecting

Marketing for Coaches

01/03/22 • 10 min

A lot of us spend too much time marketing and not enough time understanding our market. In this episode, I talk about the difference between marketing and prospecting.

Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a general crowd about your product. I note that knowing your audience will help you fine-tune your message, and I posit that marketing doesn’t get you clients; it just lets potential clients know you exist. Finally, I note the power of simply selling to the leads you already have.

“When you know exactly what the prize looks like, then you can fine-tune your message. And you actually need to do less marketing and more examination of who’s out there and what they need to hear.”

Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

Marketing vs prospecting
Why marketing doesn’t get you clients
Identifying the most likely prospects for your business

Resources Mentioned:

Book Yourself Solid
Write to [email protected]

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Disaster-Proofing Your Coaching Business, Part Two

Marketing for Coaches

10/21/21 • 23 min

After overcoming a challenging chapter in my family’s story, I have become prepossessed with the idea of disaster-proofing my coaching business. Because when you’re a business coach, you are essentially running a trade. When you’re running a trade, all sorts of revenue-depleting shockers could happen: an accident, a disaster, or a pandemic. It is a scary thing to think about, but it’s also the reality for all of us. Yet, it’s okay to be terrified. After all, fear can be a productive emotion that can motivate you to put the necessary frameworks in place and disaster-proof your business.

Today, I share my obsession with helping business coaches look after themselves, their family, and their businesses. I highlight a few action points you should be taking to not only to disaster-proof your business but also to scale from having a coaching job to having a coaching business. I also discuss how you can redesign your business beyond merely coaching, mentoring, or teaching for your clients—all of which require you to show up to them—so you can feel more at ease in challenging times.

“Have a standalone, self-serve product. When you need a few months’ off because of sickness or disability, you’ll know that your clients and family are looked after.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

The importance of disaster planning for businesses and why it should matter to you
The differences between having a coaching business, a coaching job, and self-employment
Mitigating the dangers of self-employment for business coaches
Why you need to have a savings buffer before you look at investments and retirement funds
Contingency planning and operating cash flow for your business
Modeling for the worst-case scenario
Looking after revenue, every businesses’ best friend
Designing the delivery of your business to ensure profit when you’re not around
The power of creating self-serve information products and why they’re essential in your sales cycle
What marketing independence and sales independence mean and how you can implement them in your business

Resources Mentioned:

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Should Coaches Do Affiliate Marketing?

Marketing for Coaches

11/09/20 • 13 min

Affiliate marketing can be a beneficial revenue stream for any kind of business. However, too many people who claim to be coaches spend so much of their time, energy, and effort in affiliate marketing that it makes you wonder whether they’re actually a coach or an influencer. Such is the case of coaches who enter launch partnerships: do they have their own businesses or are they just salespeople for others’ coaching services?

But if affiliate marketing can indeed be beneficial, how and when can you incorporate it into your coaching business as an additional income stream?

In this episode, I share my thoughts on affiliate marketing. I illustrate how affiliate marketing works and list a few businesses that use affiliate marketing programs as part of their business model. I discuss the relationship between your database of prospects and the amount of money you can make from affiliate marketing. I also describe the difference between high and low effort affiliate marketing, explain when you should and should not become an affiliate, and reveal the most valuable asset in your job as a coach.

“What you promote and how frequently you do it will go a long way in affecting the trust that you have with your prospects and clients.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

What affiliate marketing is and its similarities with referral marketing
Coaches and businesses that get affiliate partners for their products
How you should incorporate affiliate marketing into your coaching business
How much money affiliate marketing can add to your coaching business
The wrong reasons to do affiliate marketing
Putting prospects into different buckets and why people subscribe to your mailing list
High and low effort affiliate marketing and three things to consider if you want to be a launch partner
Giving away prospects as a money-making strategy
The most important asset in your coaching business
Drawing the line between “coach” and “influencer”

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

Get More Leads, Prospects & Clients

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

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FAQ

How many episodes does Marketing for Coaches have?

Marketing for Coaches currently has 128 episodes available.

What topics does Marketing for Coaches cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Marketing for Coaches?

The episode title 'Welcome to the Marketing for Coaches Show' is the most popular.

What is the average episode length on Marketing for Coaches?

The average episode length on Marketing for Coaches is 14 minutes.

How often are episodes of Marketing for Coaches released?

Episodes of Marketing for Coaches are typically released every 3 days, 22 hours.

When was the first episode of Marketing for Coaches?

The first episode of Marketing for Coaches was released on Aug 25, 2020.

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Marketing for Coaches

Matthew Kimberley

Top 10 Marketing for Coaches Episodes

FAQ

How many episodes does Marketing for Coaches have?

What topics does Marketing for Coaches cover?

What is the most popular episode on Marketing for Coaches?

What is the average episode length on Marketing for Coaches?

How often are episodes of Marketing for Coaches released?

When was the first episode of Marketing for Coaches?

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