288: Helping Build Careers without Loneliness with COOP Career’s Kalani Leifer and Wpromote’s Daniela Toledo

12/01/21 • 41 min

Kalani Leifer is the Founder of COOP Careers and Daniela Toledo is the Senior Account Manager at Wpromote. She's also a graduate of the COOP Careers program.

In this episode, Alan, Kalani, and Daniela talk about COOP Careers, Daniela's journey through the program as a diverse, first-generation college grad, and what motivated Kalani to start this initiative. Kalani says, “Building a career is hard, but it shouldn't be lonely,” and part of their mission is to help fulfill the broken promise of a college degree.

As you listen, you'll hear more about what the program entails and why marketers, CMOs, and marketing organizations should look to programs like COOP Careers. Both Daniela and Kalani believe it helps not only to augment their talent pipeline but a partnership can help diversify their talent.

Listen to the full episode to hear how COOP Careers has changed the lives of many young professionals and how the organization can help your business.

In this episode, you'll learn:

Why diversification matters
The power of community support
How to help the broken hiring system

Key Highlights:

[01:52] Daniela's journey
[03:40] How Daniela found the program and what it taught her
[06:33] Daniela's advice to young businesspeople
[08:01] Kalani's story
[12:04] How the program is structured
[18:58] Where COOP is headed
[23:50] Advice for companies wanting to diversify
[28:21] How companies can partner with COOP
[32:06] An experience that defines Daniela
[33:11] An experience that defines Kalani
[36:11] Daniela's advice to her younger self
[36:45] Kalani's advice for his younger self
[37:41] The biggest threat and opportunity for marketing

Resources Mentioned:

COOP Careers
Kalani Leifer, founder and CEO
Daniela Toledo, Sr. Account Manager, Wpromote and program graduate
More about the COOP program
History of COOP Careers

Follow the podcast:

Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Hosted on Acast. See acast.com/privacy for more information.

Kalani Leifer is the Founder of COOP Careers and Daniela Toledo is the Senior Account Manager at Wpromote. She's also a graduate of the COOP Careers program.

Listen to the full episode to hear how COOP Careers has changed the lives of many young professionals and how the organization can help your business.

In this episode, you'll learn:

Why diversification matters
The power of community support
How to help the broken hiring system

Key Highlights:

[01:52] Daniela's journey
[03:40] How Daniela found the program and what it taught her
[06:33] Daniela's advice to young businesspeople
[08:01] Kalani's story
[12:04] How the program is structured
[18:58] Where COOP is headed
[23:50] Advice for companies wanting to diversify
[28:21] How companies can partner with COOP
[32:06] An experience that defines Daniela
[33:11] An experience that defines Kalani
[36:11] Daniela's advice to her younger self
[36:45] Kalani's advice for his younger self
[37:41] The biggest threat and opportunity for marketing

Resources Mentioned:

COOP Careers
Kalani Leifer, founder and CEO
Daniela Toledo, Sr. Account Manager, Wpromote and program graduate
More about the COOP program
History of COOP Careers

Follow the podcast:

Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

287: Bringing Learning to Life with Author Kimberly Whitler

Kimberly Whitler is the Frank M Sans Senior Associate Professor of Business Administration at the Darden School of Business at the University of Virginia.

In this episode, Alan and Kim talk about the release of her new book Positioning for Advantage, which has been ranked number one in product management on Amazon. They also discuss what positioning is and what value marketers have to a business. Kim's opinion is to keep it simple. She says, “I think a lot of marketing is about making the choices that put you in the best position to win. A big part of that is you have to execute effectively, and complication often is the enemy of being able to implement.”

Later in the episode, they also discuss influencers and how they can positively impact a business. Kim also shares her opinion on purpose and whether purpose may or may not be something your brand should be focused on.

In this episode, you'll learn:

How to bring learning to real-life situations
Creating a sustainable advantage for your organization
How influencers can be a key element to a marketing plan

Key Highlights:

[01:34] Kim's worst job ever
[03:05] From marketing practitioner to academia
[06:14] Why Kim wrote a book
[11:13] What do marketers contribute to firm performance?
[13:12] Creating a sustainable advantage
[15:11] Forcing marketing choices
[20:28] How Kim thinks about influencers
[25:11] Weaponizing word of mouth
[30:50] An experience that defines Kim, makes who she is today
[33:40] Kim's advice to her younger self
[35:14] The brands and organizations Kim follows
[38:34] The biggest threat and opportunity for marketers today

Resources Mentioned:

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

289: The Five C’s of Marketing with Emburse’s Grant Johnson

Grant Johnson is the CMO at Emburse, a spend management company offering solutions that help organizations manage employee expenses, process invoices, and make payments.

In this episode, Alan and Grant discuss his journey to become CMO at Emburse and his philosophy of five Cs for a CMOs playbook—culture, coaching, campaigns, category, and courage.

Grant says that “the only constant in the market is change, and your ability to adapt to it is key to ongoing success.” Listen to the full interview to hear Grant's advice for emerging marketing leaders and how being clear, compelling, and consistent play a major role.

In this episode, you'll learn: