Marketing Beyond with Alan B. Hart - 260: Drawing Inspiration from Operations to Marketing with Appian’s Denise Broady

260: Drawing Inspiration from Operations to Marketing with Appian’s Denise Broady

05/19/21 • 38 min

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Denise Broady is the Chief Marketing Officer at Appian, a low-code, solution-focused organization that helps customers become more agile, creative, and connected. Denise's experience as COO and CMO gives her a unique perspective on business and expertise in transitioning between companies and distinctly different jobs. When asked how her COO background influences her current role, she says, “I really love to bring processes and data to the art of marketing.”

On the show, Denise and Alan discuss how she became the CMO at Appian. They talk about her experience transitioning virtually and things to think about for anyone managing their career or taking on a new role.

In this episode, you'll learn:

The importance of the first 100 days of a new role
How success centers around accountability and ownership
Why finding your culture fit matters

Key Highlights:

[01:55] Denise's journey to becoming CMO at Appian
[05:55] Denise's experience in both COO and CMO roles
[09:08] How Denise views ownership of driving sales pipelines
[11:21] Should the COO role own the sales pipeline?
[13:55] The first 100 days onboarding in a virtual environment
[17:45] Denise's advice on peer-to-peer interaction
[20:17] Denise's advice for managing your career growth
[25:15] A defining experience that made Denise who she is today
[27:20] Denise's advice for her younger self
[29:36] Denise's recent impactful purchase
[31:10] The brands, companies, and causes Denise follows
[35:18] What Denise says is today's biggest threat and opportunity for marketers

Resources Mentioned:

Denise Broady
Appian
Low-code
Refugee Camps in and surrounding Vietnam (PBS Story)
Moo Notebooks
David Sinclair author of Lifespan

Subscribe to the podcast:

Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Hosted on Acast. See acast.com/privacy for more information.

In this episode, you'll learn:

The importance of the first 100 days of a new role
How success centers around accountability and ownership
Why finding your culture fit matters

Key Highlights:

[01:55] Denise's journey to becoming CMO at Appian
[05:55] Denise's experience in both COO and CMO roles
[09:08] How Denise views ownership of driving sales pipelines
[11:21] Should the COO role own the sales pipeline?
[13:55] The first 100 days onboarding in a virtual environment
[17:45] Denise's advice on peer-to-peer interaction
[20:17] Denise's advice for managing your career growth
[25:15] A defining experience that made Denise who she is today
[27:20] Denise's advice for her younger self
[29:36] Denise's recent impactful purchase
[31:10] The brands, companies, and causes Denise follows
[35:18] What Denise says is today's biggest threat and opportunity for marketers

Resources Mentioned:

Denise Broady
Appian
Low-code
Refugee Camps in and surrounding Vietnam (PBS Story)
Moo Notebooks
David Sinclair author of Lifespan

Subscribe to the podcast:

Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

259: Alternative Solutions to Third-Party Cookies with Xaxis's Nishant Desai

Nishant Desai, or Nish, is the Director of Technology and Operations at Xaxis, The Outcome Media Company. Nish has 20+ years of experience leading technical partnerships, integrations, and ad operations for thousands of brands, platforms, and partners.

On Marketing Today, Alan and Nish unpack the future of marketing without third-party cookies. With only a year before the change, Nish's advice is, “Don't panic” and look to alternative solutions.

This important interview touches on the events that lead to cookie death, alternative marketplace solutions, and what marketers should be thinking about as this new landscape comes into view. Listen in to learn more about the cookie-less effect on marketers and users.

In this episode, you'll learn:

Why third-party cookies are ending
The benefits of a flock-based cookie solution
The future of a unified ID-based ecosystem

Key Highlights:

[01:48] Nish's path to advertising, MarTech, and AdTech
[02:40] How computer science helps MarTech and AdTech
[0316] The death of cookies
[05:15] The difference between browser approach and universal idea approach
[07:44] Google's proposals for browser cookies
[12:21] Roadblocks to a browser-based or FLoC based solution
[16:30] Survival of the fittest
[21:18] Which version is better for users
[22:30] Who will be successful in the new cookie world
[24:53] Will there be a growth of data stores?
[27:03] What marketers should be thinking about to move forward
[29:42] A defining experience that made Nish who he is today
[30:46] Nish's advice for his younger self
[32:35] Nish's recent impactful purchase
[33:35] The brands, companies, and causes Nish follows
[34:53] What Nish says is today's biggest threat and opportunity for marketers

Resources Mentioned:

Nish Desai
Xaxis
Xaxis Top 10 Trends
First-party cookies vs. Third-party cookies
W3C Standards Organization
FLoC backed by Google
Universal IDs
Opposing views of FLoC
Brand-driven partnerships – Walmart & The Trade Desk
Bitcoin
Google AI
Tesla AI

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

261: Wines, Racing, and the Historic Partnership with Churchill Downs with Jackson Family Wines’ Bill O’Connor

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Bill O'Connor is the Executive Vice President and Chief Sales Officer at Jackson Family Wines. Based in Sonoma County, the heart of California's wine country, the business is one of few family-owned and operated wineries of its kind. Founded in 1983, with a focus on artisanal and old wines with a distinct character and quality, their portfolio includes wines like Kendall-Jackson, La Crema, Freemark Abbey, Murphy Goode, Stonestreet, among many others.

On the show, Alan and Bill talk about the historic partnership between Jackson Family Wines and the home of the Kentucky Derby, Churchill Downs, and what Bill makes about effective partnerships.

In this episode, you'll learn: