Mary Wu -Certified FB Blueprint Community Manager S19 E1

05/21/21 • 27 min

Margo Lovett - Her Business Her Voice Her Conversation

Social media consultant Mary Wu is a certified Facebook blueprint community manager; she gives three valuable pieces needed to build a Facebook group, and how to show up, connect with those you seek on LinkedIn. Mary Wu is currently accepting students – reach her at marywuva.com or [email protected]

3 Points on how to build a Facebook community

Understand the purpose behind building the community
Make sure there are rules in place for the community
You must invest and be engaged in your community. respond to the members as they ask questions, communicate with you.

Three points on how to position yourself on LinkedIn

understand who a good fit for you is and realize that you may be a good fit for them, the person that you are connecting with.
The LinkedIn description is important. many coaches teach people how to build their description and everybody sounds the same- cookie-cutter, always show up authentically
above the fold, an old term but still applies. the top things you want people to see should be posted before a person has to scroll and look for it
Episode Sponsors Buzzsprout I recommend Buzzsprout to my students at Podcast Academy – they get your show listed in every major podcast platform seamlessly – follow the link in the show notes to receive a $20 Amazon gift card for a paid plan & this helps support the show https://www.buzzsprout.com/?referrer_id=270059 Podcast Academy Online.com Imagining, building, and launching your podcast isn’t hard when you have the right balance of information and accountability. Podcast Academy Online.com will help you build, show up in all major podcast directories like Spotify, Apple Podcasts, and share your message with the world. Visit https://podcastacademyonline.com/, and let’s develop your podcast!

3 Points on how to build a Facebook community

Understand the purpose behind building the community
Make sure there are rules in place for the community
You must invest and be engaged in your community. respond to the members as they ask questions, communicate with you.

Three points on how to position yourself on LinkedIn

understand who a good fit for you is and realize that you may be a good fit for them, the person that you are connecting with.
The LinkedIn description is important. many coaches teach people how to build their description and everybody sounds the same- cookie-cutter, always show up authentically
above the fold, an old term but still applies. the top things you want people to see should be posted before a person has to scroll and look for it
Episode Sponsors Buzzsprout I recommend Buzzsprout to my students at Podcast Academy – they get your show listed in every major podcast platform seamlessly – follow the link in the show notes to receive a $20 Amazon gift card for a paid plan & this helps support the show https://www.buzzsprout.com/?referrer_id=270059 Podcast Academy Online.com Imagining, building, and launching your podcast isn’t hard when you have the right balance of information and accountability. Podcast Academy Online.com will help you build, show up in all major podcast directories like Spotify, Apple Podcasts, and share your message with the world. Visit https://podcastacademyonline.com/, and let’s develop your podcast!

Previous Episode

Finally Free Part 2 - Survival tools and guides through life!

We are given an inside look at three women in situations that have broken the spirit and claimed the lives of other women. Because of the anthology Finally Free, I had a sit-down conversation with women that stand ready to share their story of “how I got over,” They have endured.

Valerie C. Thompson knew about generational toxic relationships. Her shout from the rooftop these days is “own your truth and rise!” The advice that she gives is to gain your identity - Pray, meditate, see your transformation, and practice self-care. When you live a dark reality like Valerie, the light opens up insights and she shares actionable steps to healing in her chapter.

Connect with her – [email protected]

Carleeka Basnight- Menendez shines the lite on the life of a woman at odds with food and said, “I hate food.” Can you imagine the chained life that weighs ten times a day, the mental battle that is faced every day, and the day of reckoning, a bony reflection from a mirror, and the life-or-death decision that had to be made? To choose life feels good and Carleeka says “to anyone out there who allows something to keep you sick, silent, and stuck, your time is now to be free.”

Connect with her – [email protected]

Mavis A Creagh tells us “it takes faith, walking boldly, standing tall, and moving forward to truly be free.” Mavis expounds on a litany of incidents that can bind us but answers the flip side with victory! Mavis writes, “FREE from the years of self-sabotage and personal neglect while putting others first.” As the interviewer, I asked myself, how many times have I asked that question! What I appreciate is Mavis’s advice to grab faith, daily reminders of our past will come up, but the application of faith is the difference

Connect with her – [email protected]

Next Episode

Tim Fitzpatrick - Don't cut the marketing budget S 19 E3

Marketing expert Tim Fitzpatrick – “let's first start by defining what marketing is. I like to keep things as simple as possible. So, to me, marketing is getting someone who has a need or a problem that you can solve to know, like, and trust you.

It always comes back to the fundamentals. So what are the fundamentals? I like to call them the marketing strategy Trilogy.”

I also put together some resources for your audience that I think will help support what we talked about, https://www.rialtomarketing.com/her-business/

Key Points/show notes upon request ([email protected] – “show notes” in the subject line)

Okay, the job of marketing is to warm potential prospects up to what we do, get them interested to the point where they're ready to buy or take that next step in some way, shape, or form with your company
in downturns, a lot of business owners, one of the first things they look at doing is cutting marketing, Hey, how many employees can I cut... How much marketing can I cut? And to me, I think that is a recipe for disaster long-term, because if you do not have marketing bringing in customers, how can you expect to do business.
If you can find a way to continue to invest in marketing while most of your competitors are cutting, you're setting yourself up to differentiate your business and laying a foundation where I think your business will thrive long-term.
If you do not have the fundamentals down, there's no way that you can step up to the plate with the baseball bat and expect to hit a fastball.
Your target market, you've gotta know who your ideal clients are; who do I want to work with? Who do I do the best work for?
Start to look at your messaging; okay, your messaging is what will create clarity, it's gonna create engagement, it's what makes your company memorable and magnetic. Okay. One of the biggest mistakes businesses make when they communicate what they do is focus on them and how great they are, and the problem is our customers; they don't care about us; they care about what we can do for them.
3rd step is your plan - the plan helps you identify when and what you're gonna execute on from a marketing perspective; okay, it gives you a framework that you can follow
Marketing plans are a 90-day sprint.

Spending thousands of dollars on this 10, 15, 20-page marketing plan that's in-depth is a waste of time cause they confuse most people, they end up going into a desk drawer, and nobody ever looks at it again.

Marketing plans we use can be on a single page of the paper; there are six steps.

To contact Tim Fitzpatrick - the best place is to go to our website, http://www.RialtoMarketing.com. I also put together some resources for your audience that I think will help support what we talked about, so if they go to https://www.rialtomarketing.com/her-business/
Buzzsprout I recommend Buzzsprout to my students at Podcast Academy – they get your show listed in every major podcast platform seamlessly – follow the link in the show notes to receive a $20 Amazon gift card for a paid plan & this helps support the show https://www.buzzsprout.com/?referrer_id=270059 Podcast Academy Online.com Imagining, building, and launching your podcast isn’t hard when you have the right balance of information and accountability. Podcast Academy Online.com will help you build, show up in all major podcast directories like Spotify, Apple Podcasts, and share your message with the world. Visit https://podcastacademyonline.com/, and let’s develop your podcast!