Why You Keep Undercharging as a Web Designer and How to Stop

Here are just a few of the things we discuss during this episode:

Why we as creatives undercharge in the first place and how societal structures and pay gaps have influenced our perception of value.
Charging for the value you’re providing rather than charging for your perceived personal worth
Positioning yourself as an expert in order to attract the clients that are willing to pay you the prices your services are actually worth.
Surrounding yourself with like-minded professionals that set an example of what can be done and following their lead to attain it yourself.

Thank you for listening!

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Previous Episode

The Fear Surrounding Discovery Calls

Discovery calls can be scary but once we hold space for our fears and embrace them, we are able to move past them and stop letting them get in our way of being successful. That’s why episode 5 of MAKING WEBSITE MAGIC is about the fear surrounding discovery calls!

In this episode of Making Website Magic, Sam & Karyn are sharing the importance of embracing your fears around discovery calls and actionable steps you can take right now to work through them and recognize the importance they hold in your business.

Here are just a few of the things we discuss during this episode:

Not letting yourself get discouraged and turned off from one bad discovery call. Take each and every one as a lesson and an opportunity to improve.
Taking the “performance” mindset out of the picture to have genuine and productive conversations with your potential clients.
Releasing yourself of the pressure to know the answer to every question and actually establishing trust by admitting you don’t know everything.
Holding space to work through these fears in order to move past them and keep them from holding you back.
The difference between active work vs. passive work.

In a one to one type business, discovery calls are going to bring you closer to the profit than sitting in the “comfort zone” of creating funnels and sending broad emails will. Be sure to tune in to all the episodes to receive empowerment to step boldly into your web design business and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag us! And don’t forget to subscribe, rate and review the podcast and tell us your key takeaways!

CONNECT WITH SAM & KARYN:

Next Episode

Web Designers DON’T need an Email List

Just like buying a house, web design is such a personalized experience and service. You wouldn’t get an email ad for a house, click “buy now” without going through the vetting process and your clients won’t do that with your web design company either. That’s why episode 7 of MAKING WEBSITE MAGIC is about why web designers do NOT need an email list!

In this episode of Making Website Magic, Sam & Karyn are sharing the importance of having a contact list instead of an email list and actionable steps you can take right now to move away from nurturing your email list and use your new time to do the big picture tasks that will move your business forward.

Here are just a few of the things we discuss during this episode:

The difference between an email list and a contact list and the different types of businesses that may benefit from each.
The lengthy process behind email marketing and how it is actually taking away from your opportunity to secure clients.
Showing up to your clients in a personalized, one-to-one way with a unique message curated for them.
Nurturing your contact list directly and what to say to them when you reach out.

In a service-based business, you are always going to find yourself more successful when you speak to your clients one on one rather than addressing the industry as a whole. Be sure to tune in to all the episodes to receive empowerment to step boldly into your web design business and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag us! And don’t forget to subscribe, rate and review the podcast and tell us your key takeaways!

CONNECT WITH SAM & KARYN: