
Unveiling SEO Expertise and Digital Insights with Sam Torres | Part 2
10/11/23 • 21 min
Part 2 : Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.
- 00:39 The Gray Dot Company
- 06:44 Using Data
- 10:18 Website Design
- 10:18 Website Design
- 13:08 Ethical Marketing
- 14:53 Biggest Marketing Suprises
LinkedIn: linkedin.com/in/samantha-torres-seo
Website: https://thegray.company, https://legendarypodcasts.com/sam-torres/
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Part 2 : Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.
- 00:39 The Gray Dot Company
- 06:44 Using Data
- 10:18 Website Design
- 10:18 Website Design
- 13:08 Ethical Marketing
- 14:53 Biggest Marketing Suprises
LinkedIn: linkedin.com/in/samantha-torres-seo
Website: https://thegray.company, https://legendarypodcasts.com/sam-torres/
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Previous Episode

Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming..
Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.
- 03:40 Meet Sam Torres
- 05:57 Marketing Platforms
- 07:49 Digital Consumer Intelligence
- 14:55 Defining Success
- 17:55 AIs Impact on Google
- 22:07 Should I Trust Sponsored Adds?
- 23:58 GenAI Positives
LinkedIn: linkedin.com/in/samantha-torres-seo
Website: https://thegray.company, https://legendarypodcasts.com/sam-torres/
Want to be featured as a guest on Making Data Simple? Reach out to us [email protected] and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun.
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Next Episode

A 2-star General on the #MakingDataSimple podcast! Dianne Del Rosso, Brigadier General and VP, WW Services, IBM *Replay*
Join us for a fantastic interview replay with Dianne Del Rosso, Brigadier General and VP, IBM.
A 2-star General on the #MakingDataSimple podcast! Dianne Del
Rosso, Brigadier General and VP, WW Services, IBM. Lab Services : World class
consultants with certified skills providing value-based services via simple,
repeatable practices, methodologies, and offerings
- 03:08 Meet the General
- 08:02 Why ditch Westpoint (twice)?!
- 10:10 How do you still balance the Reserves?
- 11:15 Do you hate Navy?
- 12:54 The acquisition space
- 14:57 Why Lab Services, Why now?
- 18:13 The Lab Services mission
- 19:14 Mid and long-term vision
- 20:20 Product vs Client vs P&L
- 23:18 When to use a Partner
- 25:28 Getting in front of clients following COVID
- 27:31 Leaving your mark
LinkedIn: linkedin.com/in/dianne-del-rosso-7950871
Website: https://www.ibm.com/products/expertlabs
Want to be featured as a guest on Making Data Simple? Reach out to us at
[email protected] and tell us why you should be next. The Making
Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM,
where we explore trending technologies, business innovation, and
leadership ... while keeping it simple & fun.
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
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