Making Creativity Pay

Chapters and Chapter art are a great way of adding extra context to a podcast or direct listeners to a specific part and what better way to show that with some clips from previous guests on Making Creativity Pay.

I know it's a huge ask of someone's time to listen to an hour long podcast of someone they've not listened to before and that can put someone off before they've even started. Good chapters and show notes can help encourage someone to take a leap of faith.

These chapters are quick snippets of each episode, there's a ton more great discussion in each full episode.

If you're listening via Apple Podcasts, chapter art and individual chapters will be visible if you start playing the episode then select the episode banner towards bottom of the screen and then you can scroll through, on Spotify, the timestamps will link to that point in the episode.

(00:00) Welcome to Making Creativity Pay

This episode serves two purposes, it’s an introduction to some of the people I’ve spoken to so far and also an example of what can be done using chapters within podcasting.

(00:39) Stuart Goldsmith - Comedian's Comedian

First guest up for the podcast was comedian Stuart Goldsmith who discussed how monetising his podcast developed. Stu's upcoming online special I Need You Alive is on 23rd Feb at https://www.moment.co/stuartgoldsmith

(01:41) Matt Curtis - Pellicle

Matt Curtis runs a beer, wine and travel related online magazine and podcast called Pellicle. Matt talked about the ethos of the site being free to view for everyone with a 'Pay if you Can' message so nobody misses out but gets across the point that without income there is no site. Lots of great content on there, not least this love letter to Scampi Fries https://www.pelliclemag.com/home/2023/1/16/the-anatomy-of-scampi-fries

(04:03) Mark Steadman - Origin FM

Mark Steadman - founder at podcasting company Origin.fm we discussed the value of Putting the effort in to your podcast for the future not just the immediate listener. Check out Mark's newsletter The Big Minute which every week picks a new podcast and details what makes it stand out https://thebigminute.com/

(06:55) Sophie Cross - Freelancer Magazine

With Sophie Cross Founder and Editor of Freelancer magazine talked about why she set up a print magazine in an increasingly digital world. The magazine is now entering it's third year and is available at https://www.freelancermagazine.co.uk/

(08:03) Joz Norris - Edinburgh Fringe Posters

I’ve also spoken to a number of comedian’s about the economics of performing at the Edinburgh Fringe, one of which was Joz Norris and the clip describes about how they tried to convey ethos of their Edinburgh Fringe show and encourage people to attend from just a poster. Find out more about Joz at https://www.joznorris.co.uk/

(09:30) Cerys Bradley - A Month at Edinburgh

On the same episode as Joz, I spoke To Cerys Bradley and they talked about why Edinburgh is different to other festivals and how performing the show daily improves it but that having to do a full month is maybe not the optimal way of doing things. https://www.cerysbradley.com/

(10:52) Suchandrika Chakrabarti - Show Marketing

On a separate episode I spoke to comedian Suchandrika Chakribati about the balance between Online vs Traditional marketing for getting people in to shows and how its becoming increasingly digital. https://vaultfestival.com/events/suchandrika-chakrabarti-reunion-afterparty-work-in-progress/

(12:58) James Cridland - Sustainable Creativity in Podcasting

I’ve also spoken to James Cridland, Editor of Podnews about the potential improvements and opportunities in podcasting from Chapters and Transcriptions through to microtransactions and subscriptions. https://podnews.net/

Chapters, images & show notes powered by vizzy.fm

We'll be doing an episode soon on importance of transcription in podcasting, this is just a test for now to compare the huge variety of tools out there that can be used. If you're listening to this - check out the back catalogue!

Ahead of Podcast Show London on 24th/25th May, we’re running a series of short daily podcasts with a variety of people in the podcast industry.

This episode is with Becky Lamb-Pritchard - Head of Marketing at Distorted

We talk about what Becky’s looking forward to most at the Podcast Show, the rise of video podcasting, its importance in podcast discovery and discuss how Distorted’s AI created podcast ‘Synthetic Stories’ was put together and what it could mean for content creation.

You can find Becky on Twitter: https://twitter.com/becklamb

More about Distorted: https://twitter.com/thisisdistorted https://www.thisisdistorted.com/

Synthetic Stories Podcast: https://pod.link/1677756948

More details about Podcast Show London: https://www.thepodcastshowlondon.com/

More episodes and blogs around making creativity pay at: https://podcasting.makingcreativitypay.com/blog/

Or find us on Twitter: https://twitter.com/Beyond_the_Pod

Ahead of the Glasgow comedy festival which runs from the 13th to the 31st March I spoke to comedians Jay Lafferty and Kathleen Hughes two Scottish comedians who are performing at the festival.

We talk about Kathleen’s experiences as a relatively newer comedian who after a two week run last year is currently preparing for her first full Edinburgh Fringe run in 2024.

We also discuss Jay’s experiences as a full time comedian, going on a nationwide tour with her show ‘Bahookie’ and how the Scottish comedy has changed and the supportive nature within the scene.

See Jay and Kathleen Live

Jay Lafferty - Bahookie at Glasgow Comedy Festival (29th March):

https://www.glasgowcomedyfestival.com/performances/jay-lafferty-bahookie-special-live-recording/

Bahookie On Tour:

https://gildedballoon.co.uk/bahookie/

Kathleen Hughes - Cryptid (WiP) at Glasgow Comedy Festival (24th March):

https://www.glasgowcomedyfestival.com/performances/kathleen-hughes-cryptid-work-in-progress/

Cryptid at Edinburgh Fringe:

https://tickets.edfringe.com/whats-on/kathleen-hughes-cryptid

Jay

Website:https://www.watchthisspaceproductions.com/

Instagram: https://www.instagram.com/jayjaylaffs

Joy Agenda Podcast: https://pod.link/1719574893

Kathleen

Twitter: https://twitter.com/kathleenwho_

Instagram: https://www.instagram.com/kathleenwho_

The Humour Mill: https://www.humourmillglasgow.co.uk/

Find More about ‘Making Creativity Pay’

Website: https://podcasting.makingcreativitypay.com/episodes/

Twitter: https://twitter.com/Beyond_the_Pod

Instagram: https://www.instagram.com/makingcreativitypay/

Episode Photos:

Kathleen: https://www.instagram.com/_dunkan_/

https://www.instagram.com/tjstade/

“It’s a romantic comedy with added sexy cowboys”

Eleanor Birdsall-Smith is producer of the sell-out Edinburgh Fringe show ‘Cowboys and Lesbians’ which is about to embark on a 3 week run at the Park Theatre in London and The Wardrobe Theatre in Bristol.

We talk about her background in TV, her Fringe experiences including the importance of reviews and the tactics of flyering as well as the impact of a name change to the show.

LINKS

Park Theatre London (Feb 21st - Mar 9th)

https://parktheatre.co.uk/whats-on/cowboys-and-lesbians

Wardrobe Theatre Bristol (Mar 12th - Mar 15th)

https://thewardrobetheatre.com/livetheatre/cowboys-lesbians/

Twitter: https://twitter.com/CowboysPlay

Instagram: https://instagram.com/cowboysandlesbians

TikTok: https://tiktok.com/@cowboysandlesbians

Times 4* Review discussed in the episode:

https://www.thetimes.co.uk/article/cowboys-and-lesbians-at-edinburgh-festival-saddle-up-for-this-brilliantly-funny-teen-drama-66bkcpkx5

Show Trailer: https://www.youtube.com/watch?v=fysK6vFtLj8

Find More about ‘Making Creativity Pay’

Website: https://podcasting.makingcreativitypay.com/episodes/

Twitter: https://twitter.com/Beyond_the_Pod

Instagram: https://www.instagram.com/makingcreativitypay/