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Make Your Way

Make Your Way

Dr. Katie Linder & Dr. Sara Langworthy

Make Your Way is a podcast all about working on your own terms. Join Sara and Katie as they share about how they are running their small businesses with intention and purpose.

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Top 10 Make Your Way Episodes

Goodpods has curated a list of the 10 best Make Your Way episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Make Your Way for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Make Your Way episode by adding your comments to the episode page.

Make Your Way - Our Biggest Business Fears
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08/09/19 • 48 min

In this episode, we share our biggest fears about our businesses. We open up about our fears of failure, fears of dropping the ball, and fears of being trapped on a career path. We talk about challenges of growing sustainably, testing out new skills or services, setting pricing, and dealing with imposter syndrome.

We answer:

  • What are our biggest fears for our businesses?
  • What does failure mean to us?
  • Are we afraid of people not having good opinions of us or our work?
We ask listeners:
  • What are the things that you’re afraid of in your professional life? What is the deep rooted thing you’re afraid of that may be affecting your business?
  • What are your fears now, and what were they 2 years ago? How have you grown and how have your fears changed?
Recommended Resources for this Episode:
  • Go for a walk and reflect!
  • Anything Worthwhile Takes Time - Video – Debbie Millman – When you do good work consistently, it will add up to something, even if you don’t know what that thing will be.
Links to things we referenced during the podcast: Next time on Make Your Way: In the next episode, we talk through the nitty gritty details of how to start an LLC. What did we do right? What did we do wrong? Listen to find out.

If you like what you hear, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

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Make Your Way - Should I Stay or Should I Go?
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08/09/19 • 49 min

In this episode, we discuss the pros and cons of staying with a full time job and keeping the side hustle going strong, or leaving the solid paycheck to be self-employed full time.

Sara shares how her mental health was a key factor in deciding to jump into full time self-employment. Katie addresses the challenges and opportunities of having a full-time job while growing her side business. We talk openly about the logistics and financial considerations that go into make the decision to stay or go. We discuss the question of how everything we’re doing professionally “fits” to create a cohesive professional story, and the role of trusted advisors, colleagues and friends to help us understand and thrive in our professional journeys.

We answer:

  • When did you decide to jump into self-employment full time?
  • How do you keep the balance with full time work and growing a side business?
  • How do you understand your own cohesive professional story in the work you’re doing?
  • What are the financial logistics and considerations of leaving your full time job?
  • How do you do it all on your own? Do we ever take time off? How do we maintain balance?
Recommended Resources for this Episode:
  • Rock your Web Design Business – Emily Thompson – Online course on the behind the scenes aspects of a web design business. Calculation of how much work you can do with the time you have and the money you need to make.
Links to things we referenced during the podcast:
  • Katie’s books & podcasts
  • Reinventing You – Dorie Clark - How do you pivot your professional branding and understanding of your work and professional path.
  • Exercise – Identify 3-5 good (meaning supportive and positive!) friends or colleagues and ask them to identify and talk about what THEY see as your strengths and skills.
  • Being Boss Podcast - a podcast for creative entrepreneurs
Next time on Make Your Way: We dig into the challenge of having different identities in your work, and wearing different hats while trying to build a cohesive professional persona.

If you like what you hear, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

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Make Your Way - Goal Setting for Success
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08/09/19 • 45 min

In this episode we discuss goal setting and the metrics we use to measure the success of our businesses. We share our different approaches to goal setting - Katie with multi year plans, Sara with more regular mid-year shifts in direction - and how we respond to changes in our professional and personal contexts that require us to shift our metrics of success. We also discuss the challenges with trying to generate consistent revenue, and the ever-present goal of doing good work to breed future opportunities.

We answer:

  • What kinds of things do we think about when we think about goal setting?
  • How do we approach goal setting?
Recommended Resources for this Episode: Links to things we referenced during the podcast: Next time on Make Your Way: How far in advance do we plan for different aspects of our business?

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

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Make Your Way - How do you start an LLC?
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08/09/19 • 49 min

In this episode, we talk about the process of starting an LLC and share some of our mistakes and things we’ve learned along the way. We discuss how and when to hire lawyers, accountants, bookkeepers, and how to open business bank accounts, deal with quarterly taxes, and whether or not to get business insurance.

We answer:

  • How did we start our LLCs?
  • Do we have lawyers? Accountants?
  • Do we have business insurance? Bank accounts?
We ask listeners:
  • What did we miss? What did we not talk about? What are other things we should talk about with respect to starting a business?
Recommended Resources for this Episode: Links to things we referenced during the podcast: Next time on AcademiGig:

In the next episode, we talk about how we set goals for our businesses, and our process of setting benchmarks and project plans for the year.

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

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Make Your Way - MYW 61: Marketing & Sales (A Retrospective)
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03/16/21 • 50 min

We answer:

  • Does Sara still feel super icky about marketing and sales?
  • What shifts have we made with our marketing and sales tactics?
  • How do marketing tactics change as a business matures?
  • How do we use testimonials in our businesses?
  • What kind of sales information do we provide on our websites?
  • How do we decide when to say no to new business?

Mentioned in this episode:

Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

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Make Your Way - Wearing Different Professional Hats
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08/09/19 • 48 min

In this episode we discuss the different professional identities we take on, how we present ourselves in different professional environments, and how to keep side hustles separate when professional networks overlap. We share the challenges with finding the balance of being both professional and authentic online, and some how-tos for developing a professional website.

We answer:

  • How do you keep your full time role and part time hustle separate when your networks are often overlapping?
  • How do you build a professional website that expresses your authentic professional presence and covers all the bases of the work you do?
We ask listeners:
  • How do you engage professionally online? What works for you?
Recommended Resources for this Episode:
  • How to be Everything – Emily Wapnick – for people who like to go into multiple directions at once instead of specializing in one thing.
  • Canva.com – great free graphic design software to create graphics for social media and websites.
Links to things we referenced during the podcast: Next time on Make Your Way: We’re talking biggest fears. What keeps Katie and Sara up at night? Listen to the next episode to find out.

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

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We answer:

  • How have our brands evolved and shifted?
  • Have we seen growth in our online audiences?
  • How have our websites changed over time?
  • What lessons have we learned about our social presence?
  • How do we use social media differently?
  • How much time do we devote to the online presence of our businesses?
  • How often do we update our websites?

Mentioned in this episode:

Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

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Make Your Way - Planning and Launching New Projects
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08/09/19 • 56 min

In this episode we discuss our processes of planning the launch of a new project, and how to plan out the steps to reach a goal. We talk about differences in our “run ways” leading up to the launch of a project and what we’ve learned from the process of developing many different types of projects in the past. We share approaches to consistent content generation and the difficulties of staying on the content generation wagon.

We answer:

  • How do you plan for the launch of a project?
  • How do you break down a project to its essential elements?
  • How do you successfully create content on a regular basis?
  • What does it mean to be a writer?
Recommended Resources for this Episode:
  • How to be Everything – Emily Wapnick – the idea that some people are multipotentialites whereas the societal pressure is to specialize.
  • Playing Big – Tara Mohr – Be more open to taking leaps in your business.
Links to things we referenced during the podcast: Next time on Make Your Way: Join us for Season 2! We’re excited to keep talking about our businesses next season. Got questions you’d like us to answer in a future episode?

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

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We answer:

  • Do we have any of the same fears that we had when our businesses started?
  • What are our biggest business fears right now?
  • How do we work through feelings of fear around our businesses?

Mentioned in this episode:

Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

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Make Your Way - The State of Our Businesses
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08/09/19 • 43 min

In this episode, we introduce ourselves, our business origin stories, discuss the state of our businesses, and talk about what’s coming up this season on Make Your Way.

We answered:

  • When and how did we start our businesses?
  • What’s the story of getting our first clients?
  • Where does our income come from and where does the money go?
  • Where are our businesses now, and where do we want them to go?
Stay tuned for these upcoming topics throughout the season!
  • Wearing different hats and managing professional identities
  • Part time vs Full time? What’s right for you?
Links to things we referenced during the podcast: Next time on Make Your Way: How and when did we know wanted out of the traditional academic roles?

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder. We’d love to hear from you and continue the conversation about this episode.

Thanks for listening!

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FAQ

How many episodes does Make Your Way have?

Make Your Way currently has 62 episodes available.

What topics does Make Your Way cover?

The podcast is about Entrepreneurship, Podcasts, Business and Careers.

What is the most popular episode on Make Your Way?

The episode title 'Our Biggest Business Fears' is the most popular.

What is the average episode length on Make Your Way?

The average episode length on Make Your Way is 51 minutes.

When was the first episode of Make Your Way?

The first episode of Make Your Way was released on Aug 9, 2019.

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