Make Marketing Suck Less for Expertise-Driven Solo Businesses

Today, we’re celebrating the 300th episode of the Rebel Uprising Podcast.

Recently, someone asked me what it takes to get to 300 episodes of the podcast and for me, it was about playing the long game. I just kept turning on the mic, week after week, month after month, year after year.

The podcast has always been a strategic business priority and a core piece of my marketing strategy. But the real secret sauce? I love doing this.

And the best marketing you can do is marketing that you love to create.

So let’s pop the champagne, throw some confetti, and come celebrate with me as I reflect on what it means to play the long game, what I've learned from creating 300 episodes, and what's next for me and the podcast.

In this episode:

• Why playing the long game with marketing you love to create is a more successful and sustainable strategy than following the shoulds
• How this podcast nurtures potential clients and takes the pressure off sales calls
• Why I’m making 2023 the Year of Experts and I want you to join me

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion
• Request a free 1:1 Chat
• Finally Nail Your Message

Resources:

• The Long Game: How to Be a Long-Term Thinker in a Short-Term World, Dorie Clark
• Tara McMullin
• What the 3 Word Rebellion Does for Your Business
• Against the Rules with Michael Lewis

Being seen.

We speakers crave it.

And yet, at the same time, we are a bit terrified by it as well.

If we get on stage, Facebook Live, a webinar, or a podcast and tell our story and share our expertise, we wonder what will they think?

Then we worry that they won't show up to hear us speak anyway, and if they do, they will criticize us for sharing our truth.

Sharing what we're deeply passionate about is a scary proposition.

It makes us vulnerable. We lay bare and we worry about the rejection of the unseen “they.”

How do you feel the fear and speak your truth anyway?

How do you not let the they get to you and stop you from sharing your message?

I know the speakers that I work with like to share their story to connect with the audience. But that puts us in a place of vulnerability.

On the podcast today, I give you three questions to ask yourself so that you can speak your truth from a place of strength instead of a place of fear. Plus, one of the most overlooked places to find your story that connects with the audience.

One of the biggest objections I hear about the 3 Word Rebellion is the idea that other people should be the messengers of your message. And I get why that can be terrifying.

But I think there's something operating here that is far bigger. So let's talk about why on this week's episode of the Rebel Rising Podcast.

For a full transcript of this episode, links and other resources click here: https://drmichellemazur.com/2019/05/why-you-need-other-people-to-be-the-messengers-of-your-message.html

As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client.

It’s the Three Word Rebellion Book Club.

In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message.

Sound good? Sign up at drmichellemazur.com/club

Now back to our Summer Deep Dive.

Today, we’re talking about return on investment.

How much time, energy, and money have you invested in marketing?

Maybe it was courses, or hiring someone to write copy or some other service, heck, maybe you hired a marketing team and a publicist.

Now, be honest. How did it go? If you’re like most people, probably somewhere between meh and total waste of time, effort, and money.

There’s a reason why I say you have to nail your message and your offer before you invest in marketing.

And to show you, I’m going to give three client case studies that highlight three ways getting your message right makes your marketing work.

In this episode:

• Shifting the focus to take a boring solution to a revolutionary result that people want
• How your message makes you one-of-a-kind
• Why your message is key to creating a cohesive audience journey and brand messaging platform

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion Book Club
• Three Word Rebellion
• Three Word Rebellion Book
• Request a free 1:1 Chat
• Finally Nail Your Message

Join Alexia Vernon, author of Step Into Your Moxie, and I as we dive deep into exactly what it means to step into your moxie and own your power and influence as a woman.

Alexia explains why women should rebel against the idea that we have to look and act a certain way to be successful business owners, powerful communicators, and strong leaders.

We also talk about the importance of focusing on our legacies instead of getting famous. You'll end up asking yourself, "what do I want to leave behind?"

Buy Alexia's new book Step into your Moxie