Make Marketing Suck Less for Expertise-Driven Solo Businesses

Join, photographer, Danielle Cohen and me on this week's episode of the Rebel Rising Podcast. We cover how Danielle feels in front of the camera, what it means for her to take photos, Danielle's lasting legacy and what she is currently rebelling against.

Authority... what is it and how can you claim it? I've been thinking about this a lot lately because time and time again I have seen authority be abused, especially when bro marketing tactics are used. I remember when I first started my business, I struggled to find my authority and be confident in it. I often compared myself to other leaders in my industry until I was able to lean on my experience, my education, and the credibility that I created throughout the years. So how can you find your unique authority to have a thriving business? That's exactly what we're talking about today on the show! Visit today's blog post for a full transcript and links: https://drmichellemazur.com/2021/02/authority-how-to-claim-it.html

Change is inevitable for business owners and speakers.

We are bound to change as we learn more about ourselves, more about our clients and more about how we best serve.

The business you built one day may no longer work for you. You changed who you are and there isn't anything wrong with that. Now it's about telling people.

Things have been changing for me and for the Rebel Speaker podcast. Let's talk about it.

Eh, not so much. Let me give you an example.

Once upon a time in 2019, there was an Instagram influencer with a following in the millions who hung on her every word. She decided she wanted to create a clothing line and she would start with a T-shirt. All she needed for the first run was 36 people to buy a shirt.

Sounds simple, right?

Except she couldn’t get 36 people out of 2.6 million followers to buy a T-shirt.

There’s a common misconception in the online business world, and the online world in general, that amassing an audience means sales will be easy. You’ll know your messaging is working because everyone will be gathering around you and supporting you!

But what if that’s not true? What if social media is the worst and most confusing way to understand if your messaging is actually resonating and if it will actually lead people to become your next clients?

Let’s dig into what makes social media such a confusing space for creating messaging that leads to people working with you and measuring how your messaging is working or not.

In This Episode:

• Three reasons why social media engagement is a terrible measure of your messaging
• What the real job of your social media presence is for your business
• The channels where you can really make a persuasive case for your work

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion Book
• Request a free 1:1 Chat
• Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success

Resources:

• Rebel Uprising Ep 270: Messaging: What Is It and How Do You Know If It's Working
• Rebel Uprising: How Big of An Audience Do You Really Need To Have a Sustainable Business?

A special invite to the Make Marketing Suck Less Virtual Event!

Social media feels like a 20-lb weight choking all the joy out of my business.

All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too?

Here's the deal: you don't have to RELY on social media for audience growth.

You've got a ton of options. Finding what works for you is freeing.

I'm hosting a virtual event, Make Marketing Suck Less to help you do just that. I'm gathering 10 business owners to reveal their BEST marketing method to book more business this year beyond likes & shares.

Because this is a conversation that the industry needs to have, as there is no ONE way to market your business.

Your way is unique based on your strengths, who you serve, and how you want to show up.

Join us here: https://drmichellemazur.com/event