Make Marketing Suck Less for Expertise-Driven Solo Businesses
Dr. Michelle Mazur
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Top 10 Make Marketing Suck Less for Expertise-Driven Solo Businesses Episodes
Goodpods has curated a list of the 10 best Make Marketing Suck Less for Expertise-Driven Solo Businesses episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Make Marketing Suck Less for Expertise-Driven Solo Businesses for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Make Marketing Suck Less for Expertise-Driven Solo Businesses episode by adding your comments to the episode page.
Case Study: Why You Should Stop Over Nurturing Your Audience
Make Marketing Suck Less for Expertise-Driven Solo Businesses
11/09/21 • 14 min
There is an epidemic in the online space where we have been taught to always be giving value, but we're not taught actually how to sell and to make the ask. In this episode, I will walk you through how to stop over nurturing to create marketing that actually results in new clients, new sales, and more money. You will learn how to create something that will be highly valuable for your audience, but also will be selling to them on working with you. Visit this episode’s blog post here: https://drmichellemazur.com/2021/11/why-you-should-stop-over-nurturing-your-audience.html
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Defying Anti-Expert Bias and Claiming Your Identity as an Expert
Make Marketing Suck Less for Expertise-Driven Solo Businesses
05/14/24 • 12 min
Why is it so hard to claim your expertise?
To own what makes you truly exceptional at your work.
To own the capacity and the ability you uniquely have to guide your clients to results.
Then why is it so hard to promote that?
To tell people about it?
And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself.
We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
Step into Your Moxie with Alexia Vernon
Make Marketing Suck Less for Expertise-Driven Solo Businesses
10/16/18 • 28 min
Join Alexia Vernon, author of Step Into Your Moxie, and I as we dive deep into exactly what it means to step into your moxie and own your power and influence as a woman.
Alexia explains why women should rebel against the idea that we have to look and act a certain way to be successful business owners, powerful communicators, and strong leaders.
We also talk about the importance of focusing on our legacies instead of getting famous. You'll end up asking yourself, "what do I want to leave behind?"
Create How You Feel with Stacy Fischer
Make Marketing Suck Less for Expertise-Driven Solo Businesses
03/19/19 • 31 min
Stacy Fischer, the founder of The W Collective, is joining me on today's show. Her work centers on female founders, teaching them how to create how they want to feel in their business and their life. Today we'll be talking about how we can train our brains to be in control of our thoughts and how this can and should change our world, as well as all the things Stacy is rebelling against.
What to Do When Your Business is Amazing & Terrible at the Same Time
Make Marketing Suck Less for Expertise-Driven Solo Businesses
03/12/19 • 14 min
As you know, my book, the 3 Word Rebellion, has launched.
So, today I wanted to talk about all the emotions of going through something like this, of creating the best work of your life, putting it out into the world, making sure you had all your I's dotted, all the t's crossed, you are doing everything you can to guarantee the success of this book.
Then all of a sudden things outside of your control feel like it's going to tear it all down and meanwhile there are still some amazing things that are happening.
Capturing Moments of Humanity with Danielle Cohen
Make Marketing Suck Less for Expertise-Driven Solo Businesses
11/20/18 • 29 min
Join, photographer, Danielle Cohen and me on this week's episode of the Rebel Rising Podcast. We cover how Danielle feels in front of the camera, what it means for her to take photos, Danielle's lasting legacy and what she is currently rebelling against.
Authority: How to Claim It
Make Marketing Suck Less for Expertise-Driven Solo Businesses
02/02/21 • 16 min
Authority... what is it and how can you claim it? I've been thinking about this a lot lately because time and time again I have seen authority be abused, especially when bro marketing tactics are used. I remember when I first started my business, I struggled to find my authority and be confident in it. I often compared myself to other leaders in my industry until I was able to lean on my experience, my education, and the credibility that I created throughout the years. So how can you find your unique authority to have a thriving business? That's exactly what we're talking about today on the show! Visit today's blog post for a full transcript and links: https://drmichellemazur.com/2021/02/authority-how-to-claim-it.html
What to Say When You Outgrow the Business You’ve Created
Make Marketing Suck Less for Expertise-Driven Solo Businesses
08/28/18 • 12 min
Change is inevitable for business owners and speakers.
We are bound to change as we learn more about ourselves, more about our clients and more about how we best serve.
The business you built one day may no longer work for you. You changed who you are and there isn't anything wrong with that. Now it's about telling people.
Things have been changing for me and for the Rebel Speaker podcast. Let's talk about it.
Why Is It So Hard to Know If Your Messaging Is Working?
Make Marketing Suck Less for Expertise-Driven Solo Businesses
03/08/22 • 17 min
Eh, not so much. Let me give you an example.
Once upon a time in 2019, there was an Instagram influencer with a following in the millions who hung on her every word. She decided she wanted to create a clothing line and she would start with a T-shirt. All she needed for the first run was 36 people to buy a shirt.
Sounds simple, right?
Except she couldn’t get 36 people out of 2.6 million followers to buy a T-shirt.
There’s a common misconception in the online business world, and the online world in general, that amassing an audience means sales will be easy. You’ll know your messaging is working because everyone will be gathering around you and supporting you!
But what if that’s not true? What if social media is the worst and most confusing way to understand if your messaging is actually resonating and if it will actually lead people to become your next clients?
Let’s dig into what makes social media such a confusing space for creating messaging that leads to people working with you and measuring how your messaging is working or not.
In This Episode:
- Three reasons why social media engagement is a terrible measure of your messaging
- What the real job of your social media presence is for your business
- The channels where you can really make a persuasive case for your work
Learn more about Michelle Mazur:
- Communication Rebel
- Three Word Rebellion Book
- Request a free 1:1 Chat
- Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success
Resources:
- Rebel Uprising Ep 270: Messaging: What Is It and How Do You Know If It's Working
- Rebel Uprising: How Big of An Audience Do You Really Need To Have a Sustainable Business?
Wanna Ditch the Marketing "Shoulds" (and Social Media too)
Make Marketing Suck Less for Expertise-Driven Solo Businesses
08/01/24 • 3 min
A special invite to the Make Marketing Suck Less Virtual Event!
Social media feels like a 20-lb weight choking all the joy out of my business.
All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too?
Here's the deal: you don't have to RELY on social media for audience growth.
You've got a ton of options. Finding what works for you is freeing.
I'm hosting a virtual event, Make Marketing Suck Less to help you do just that. I'm gathering 10 business owners to reveal their BEST marketing method to book more business this year beyond likes & shares.
Because this is a conversation that the industry needs to have, as there is no ONE way to market your business.
Your way is unique based on your strengths, who you serve, and how you want to show up.
Join us here: https://drmichellemazur.com/event
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FAQ
How many episodes does Make Marketing Suck Less for Expertise-Driven Solo Businesses have?
Make Marketing Suck Less for Expertise-Driven Solo Businesses currently has 419 episodes available.
What topics does Make Marketing Suck Less for Expertise-Driven Solo Businesses cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Make Marketing Suck Less for Expertise-Driven Solo Businesses?
The episode title 'Case Study: Why You Should Stop Over Nurturing Your Audience' is the most popular.
What is the average episode length on Make Marketing Suck Less for Expertise-Driven Solo Businesses?
The average episode length on Make Marketing Suck Less for Expertise-Driven Solo Businesses is 17 minutes.
How often are episodes of Make Marketing Suck Less for Expertise-Driven Solo Businesses released?
Episodes of Make Marketing Suck Less for Expertise-Driven Solo Businesses are typically released every 7 days.
When was the first episode of Make Marketing Suck Less for Expertise-Driven Solo Businesses?
The first episode of Make Marketing Suck Less for Expertise-Driven Solo Businesses was released on Oct 5, 2015.
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