015 Deep Dive, Making It Real

This episode is a further deep dive into one of the most frequent questions we hear about home-based production, “How can I get over the initial hump of starting a home-based production business?” The second of three episodes, this segment discusses the nuts and bolts of the start-up process. It includes preparing the space as well as sourcing equipment, supplies, and ingredients.

There are two ways to start a new venture. One is to jump right in—building the proverbial plane while flying it. The other is to plan and organize. This episode argues that organizing and planning ahead is a much better way to go. It gives you the headspace to experiment and improve the quality and efficiency of production.

This is the principle that podcast host, Cory Heyman, has used to prepare his own home for his new production business. He describes how he organized his limited space and the special issues he considered while preparing to make food and personal care products, especially decisions about separating personal and business items, food and chemicals, and food with allergens from food without allergens. Cory also discusses how he has sourced new items and the challenges of buying the right amount of supplies and ingredients to get good pricing but not have too much product on hand.

Next week’s discussion, the last of the mini-series, will focus on research and development, branding, ecommerce, and the big reveal about the launch of Cory’s first products!

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