From Selfridges to Net-a-Porter: Insights from a Fashion Buyer

07/22/24 • 41 min

Make Good Fashion: A Fashion Business Podcast

Don't miss out on our exclusive workshop "Unlocking Retail Success: Three Strategies for Getting Your Fashion Brand into Retail Stores." Learn the secrets to navigating the competitive retail world and secure your spot on store shelves. Reserve your spot at www.makegoodfashion.com/wholesale

Join us for an insightful conversation with Thea, an experienced fashion buyer with over a decade in the industry. Thea shares her journey from a small town in North Wales to becoming a buyer at iconic stores like Selfridges, Net-A-Porter, and LN-CC. We dive deep into the world of fashion buying, exploring how brands can get noticed by top retailers, the importance of having a distinct brand DNA, and the shift towards sustainability in fashion. Learn invaluable tips on pitching to buyers, effectively using social media for brand discovery, and the evolving trends in the fashion market. Whether you're an emerging designer or interested in the business of fashion, this episode is packed with wisdom and practical advice to help you succeed.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

How to Prepare Your Brand for Wholesale

Line sheet Template: https://www.makegoodfashion.com/offers/btaXEqVV/checkout

In today's video, we're diving into our wholesale series with an important assessment: Are you ready to be in wholesale? Expanding from direct-to-consumer sales to retail can be a game-changer for your brand, but it requires careful preparation.

In this episode, we'll cover the essential checkmarks to ensure your brand is ready for wholesale. From understanding costing and pricing strategies to having a full product range and reliable manufacturing, we'll equip you with the tools you need to succeed. We'll also discuss logistics, quality control, and the importance of having systems in place to stay organized.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

How to Translate Your Brand Mission for Wholesale

In this episode of Make Good Fashion, we delve into how mission-driven brands can effectively translate their brand mission when stepping into wholesale markets. The discussion covers choosing the right retail partners, training retail staff, packaging design, and providing marketing materials. Real-life examples like Tom's Shoes and Patagonia are presented to illustrate successful strategies. Tune in to discover actionable tips on maintaining brand integrity and communicating your mission to attract customers and retail partners.

00:00 Welcome to Make Good Fashion

00:20 Understanding Brand Mission in Wholesale

03:06 Choosing the Right Retail Partners

04:22 Communicating Your Brand Mission

06:44 Creative Ways to Present Your Brand

09:59 Maintaining Strong Retail Relationships

10:49 Real-Life Examples and Bonus Tips

12:53 Conclusion and Final Thoughts

Hosted on Acast. See acast.com/privacy for more information.