Make a Million in Menopause

Is your next 10K sitting right under your nose?I was writing my shopping list this morning & wrote ‘berries’ so I would remember to get plenty of fresh berries for my breakfast. When I was walking to the car I looked sideways & thought to myself ‘the lovely blackberries are out already, I must tell Mum’. My mother lives in Australia but grew up on this side of the world & still misses the seasonal berries that grow in the countryside each autumn.

Then it dawned on me that I don’t need to buy them- they are right here. I collected a huge haul last autumn which kept us going most of the winter. Funnily enough, I’ve written about berries in the past when I was writing about how menopause was affecting me. For 2 years I didn’t see the berries until mid-October when they were finished & all that remained was some shriveled up ones. I had walked past them on my daily stroll to the beach every day for a month- 2 years in a row without seeing them. And probably bought them in a shop. This is how our brain can be at this important time of our lives- detached from what’s going on around us. Just like in pregnancy when we get ‘baby brain’ so that we focus on the new life we’re creating, I believe that ‘memo brain’ is an important time that our hormones are helping us to self-reflect & go inwards. More on this another day. This got me thinking about women and how it affects their business (it doesn’t take much for my brain to think this way, it’s become a habit over the last few years). What else is sitting right under our noses? I often say that your next 10K is sitting right under your nose, and as the nose on your face, you can’t see it yourself. I believe dream clients are everywhere. You just need to speak to their heart. I’ve just picked a bowl of beautiful blackberries for a snack later. In the process, I dropped the biggest, most succulent-looking berry. I thought about leaving it there but really wanted it. It was the best one. I stuck my hand into the brambles & got my berry. But scratched myself & got a splinter in the process which will take some time to extract. Grasping for something never works. When we do this in our business it doesn’t work either. Grasping for new leads or clients? How does it feel? A bit uncomfortable? Let the berry sit on the ground. A bird will be very happy to find it. There are plenty more berries on the bush, just like there are so many more clients out there for you. I'm going to be speaking about making money in menopause during my live event next week, see the link below. I'd love you to join us here:TheSarahLeather.com/retreat

I am always being asked by my clients what way they should work with their clients, and how do they get the ‘holy grail’ of passive income. Everyone wants to stop trading hours for dollars, and that’s a great intention. If it is giving you the income you want, there is nothing wrong with working with just a few clients; however there is a still a lot of coaching hours in your day with this method, and the next step is to create a group program. Today I want to talk to you about the different ways to scale your business and move away from the hours for dollars scenarios. There are of course lots of ways; membership sites, retreats, writing books or selling paid workshops which all take your business from the 1:1 scenario to leveraging and scaling your business. I use the 1:Many model to help my clients fill their programs with a lot more ease and the three main ways I coach my clients to scale are: 1. Online courses. This is often what people go to first, aiming to make money while they sleep. The reality is that if you haven’t built an audience, it can be really hard to sell it, especially if they haven’t done the research to make sure you are solving a problem your audience wants to have solved and are willing to pay for. However, there is a time for it, once you have your online program running as it’s much easier to make money from an online course once you have your group program established. 2: Group programs. I coach my clients to start with a group program. Starting with a premium group program where you charge just above the mid-level is a great place to position yourself and there can be so much more ease in marketing and selling it than a low price program. Within the program you include lots of different elements like teaching, accountability, coaching, mentoring, and resource assets to help your clients get results. A premium group program, I believe, is one of the best ways to position your offers to get paid more, work less and helping more people. This is the definition of scaling. 3. Mastermind. If you look at your business model, Masterminds are the cream on the top. They have smaller numbers than group programs and attract a more premium price. The clients in my mastermind have access to my signature program so they can dip into the information they need, but people in there are at a similar level and have higher level discussions. A Mastermind is about the mastery of the mind, and developing thought leadership, and is a very different model to the group program. When it comes to stopping trading hours for dollars and filling your premium group program, what is really important is that you have a method for people to find out about you, to attract your ideal clients and that you market to just the people whose problem you can solve. I am doing a free masterclass on the 24th Of August, all about how to fill your premium group program. You can join at the link below, and we would love to see you there. You can sign up here: TheSarahLeather.com/retreat Along with this, I am offering a free consult with my expert team to see how the 1:Many method can work in your business. There is nothing like having an expert’s eye on your business and they will help you to see what is possible for you. So many keep their dreams too small because of a fear of failure or because things haven’t worked out in the past. My team will help you to step into seeing what is possible for you. I have been helping women in business for around ten years now and I can see what works. If you try to teach everything it is easy for your clients to become overwhelmed, which is why I teach one method and help other women to walk the path I have walked which is the most easeful way to set up your business. It is important that you have a strategy, that you are following a strategy and being led by someone who has walked the talk and has been in your shoes and knows exactly what works and what doesn’t. I love doing hotseat calls in my program so everyone gets a chance to ask a question and get coached on their mindset or strategy and that is vital. It is so important that you have someone to help you with your mindset, as it is often the biggest thing that stops you in your tracks so it is important to have the right support to help you to see what is possible, even if you can’t quite see it yet. Book your Consult here while they are available: TheSarahLeather.com/consultcall

If you know anything about Sarah Leather, you know she is all about Signature Programs. Whether that is 1:1 Signature program or a 1:Many Signature program, it’s the transformational process that you take your clients through, to go from where they are stuck, to where they want to get to.

In this training, Sarah will take you through all the steps the Kickstart day that Sarah uses with her clients to give the participants a real deep dive into it. This is a pivotal part to her Signature Program School and super important to get this mapped out whether you are new to business or have been in business for a while and want to map out a new income stream, or have an area of your business that doesn’t feel in alignment.

Today’s podcast talks through the tangible steps that you can start doing now, and how you can do this in a day yourself:

1. Know Your Business Model – how you find clients, how you work with your clients. It could be a typical service based industry model, Sarah typically works with coaches or consultants who are working either 1:1 or already have a group, 1:Many program or perhaps a retreat, a seminar or a course. How are you going to be bringing clients into your program, Also your price point, length.. this is the framework
2. OPTYS – One Problem That You Solve. What is the problem that you solve for your clients, and everyone will understand this from your marketing. You may be Multi-passionate, Multi-talented and Multi-skilled.. but! Be clear about the one thing you do, otherwise it will be confusing to potential customers
3. Client Mind-set and Sarah’s STEAR process. Get clear on the before and after scenario. What is it they are thinking before they work with you and the tangible results they want to get at the end of working with you? The during part is your signature program, and how you get them from the ‘before’ to the ‘after’ scenario.
4. Your signature program. The elements of your program could include things like, coaching, teaching, implementation, accountability, resource materials, 1:1 time, group calls. These can all go into the signature program, but which elements are going to help your clients get the results they are looking for. Which are necessary and which is an extra layer of support to bring the transformation for your client?
5. Pricing your Signature Program. What price is representative of the value and the market that you want to market to. How do you position yourself in the marketplace?
6. Getting clients! There are a gazillion ways to market your signature program.. but how do you choose? Sarah talks about Signature Workshops as a simple way to introduce clients to your program and the process of client nurture around that.
7. Lead Generation. How you find people to fill your signature workshop and keep them engaged until they are ready to commit to your program.
8. How to sell... the steps to the buying process and what happens when your customer has found “their person”.
9. What are the next steps to make sure this all works out?

Make sure you’re signed up for the next live show and The 1:Many Method 5-day virtual retreat here:

https://thesarahleather.com/retreat/

Are you sacrificing your long-term vision for short term success? This is a question I’m always asking my mastermind clients. Yes, we need to make money in the short-term. Every business owner needs to know how to create cash fast. Without cashflow- a business is not a business.

I want every one of my clients to have a ‘scaling’ mindset. To scale your business means 3 things:

1. More clients
2. More money
3. Less time

I love working with a ‘3 year scale plan’. Of course we never know exactly where we will be in 3 years but if we have a scale plan then we know what we need to focus on over the next 6-12 months to move towards the 3 year goal.

I have the dates of my signature workshops mapped out for the next 6 months which means I know the focus with my business every week. You can have a 3 year scale plan to get to 6, multi-6 or 7 figures.

The best way I know how to get there is with a hybrid group coaching program. Yes, there are lots of business models that can take you to the income you desire. But for me, it’s so important that my clients get the best results possible. For this, they need more than coaching or training alone. They need help with accountability, implementation and focus. They need mindset help to keep them on the path when their brain tells them they are not in the mood today (top tip- stop waiting to be in the mood). And they also need reminding to have some fun along the way. Scaling needs to be SIMPLE. You need a strategy to do it. That’s why I love The 1:Many Method SO much. It’s a simple plan to fill your Signature Workshop to fill your Signature Program. Scaling also needs a lot of mindset support. It’s one thing to have a plan, it’s another to implement and show up. I have a process I use with my clients that helps them to see their thoughts are creating their current reality. I help them to align their thoughts to the results they want to create and this is where the magic happens. Your business can’t outgrow the belief you have in yourself to run it. A big part of working my 3 year scale plan is being accountable to my ‘boss’. Of course I’m the CEO of my company but there’s something more important than me. My calendar. If you want a crystal ball to tell you exactly what’s going to happen in your business, then look at your calendar. It’s all there. Or not! I build a lot of spaciousness into my schedule. Time for deep thinking & journaling. But mostly it’s lead gen, lead nurture, lead conversion & delivery to clients with my group calls. Not so sexy! But that’s where the fun and freedom is. Make sure you are in Create Clients with The 1:Many Method free community so you are part of the next retreat to learn more about The 1:Many Method so you can scale to 6, multi-6 or 7 figures:https://thesarahleather.com/retreat/

In this episode I share my number one strategy for making money in my business & it’s probably not what you think!

I go on a bit of a rant (in a great way) about how to have a profitable business that puts you first.

I’m running a free masterclass soon called The 5k Mind. This masterclass will show you what you need to have in place before you hop into the business strategy (but I’ll totally give you some tangible steps to follow).

You can sign up here:https://thesarahleather.com/5kmind/