MADE FOR MORE

The imminent transformation of the Internet as we know it is a central theme of our discussion today. We delve into the profound implications of artificial intelligence on both personal and professional spheres, emphasizing the necessity for individuals and businesses to embrace this technological revolution. As we explore the potential of AI, we highlight its capacity to enhance productivity, streamline operations, and ultimately redefine societal norms. Our conversation further underscores the urgency of adaptation, as those who delay in integrating AI into their practices may find themselves at a significant disadvantage. Join us as we navigate the intricacies of this evolution and consider the transformative potential that lies ahead.

Takeaways:

• The traditional Internet will ultimately cease to exist as we know it, leading to a significant transformation in how we access and utilize information.
• AI technology is rapidly evolving, with the potential to fundamentally alter various industries, including healthcare and customer service, through enhanced automation.
• Businesses must adapt to the accelerating advancements in AI or risk being left behind, as early adopters will gain a competitive edge in their respective markets.
• AI's capabilities extend beyond mere automation; it is poised to revolutionize decision-making processes by providing insights that exceed human analytical capabilities.
• The integration of AI into personal and professional spheres is essential for maximizing efficiency and productivity, reflecting a shift in how individuals and organizations operate.
• As AI continues to develop, it will not only change job landscapes but will also create new opportunities for growth and innovation across multiple sectors.

Companies mentioned in this episode:

• Google
• Credit Suisse First Boston
• Atherton Bikes
• Nvidia
• Amazon
• Microsoft
• OpenAI
• DeepMind
• Gemini
• Claude

In this episode, the host is joined by Chris James, a renowned LinkedIn expert, to delve into the intricacies of building a personal brand on LinkedIn. The conversation covers Chris' background, his successes, strategies for effective direct messaging, and metrics to track for marketing effectiveness. They also discuss the value of LinkedIn's features like Sales Navigator and Top Voices, as well as best practices for avoiding LinkedIn faux pas. Additionally, practical tips are shared for attracting clients through engaging content and leveraging webinars and scorecards. The episode wraps up with Chris sharing insights into his rapid career growth and upcoming projects.

00:00 Introduction and Guest Welcome

01:18 Guest's Background and Journey

05:26 LinkedIn vs. Other Social Media Platforms

07:47 Building a Personal Brand on LinkedIn

10:44 Content to Clients: Insights from the Book

11:27 Effective DM Strategies on LinkedIn

17:10 Tracking Metrics and Analytics

21:02 SaaS Business Strategies

33:40 LinkedIn Etiquette and Best Practices

37:42 Attracting Clients Through Content

47:29 Future Plans and Closing Remarks

Mark Asquith, a seasoned podcaster and co-founder of Captivate, emphasizes that podcasting is not a saturated market, but rather an entertainment medium where storytelling is key to standing out. He shares insights from his extensive journey in the podcasting industry, discussing how he transitioned from running a digital agency to creating one of the largest podcast hosting platforms. The conversation also highlights the importance of authenticity and being oneself, suggesting that personal stories resonate more with audiences than scripted content. Mark offers practical tips for aspiring podcasters, including the value of crafting personalized pitches to appear on other shows and the effectiveness of consistent marketing efforts. With a focus on growth and community engagement, he encourages podcasters to leverage their unique experiences to connect with listeners and build a loyal following.

Takeaways:

• Mark emphasizes the importance of being authentic and yourself when podcasting, as this helps build genuine connections with your audience.
• Podcasting should be seen as an entertainment medium, and a dry show will likely struggle to attract listeners.
• Consistency in marketing and content creation is key; it's about making gradual improvements over time.
• Even in boring industries, there are opportunities to create engaging content that resonates with your audience.
• Utilizing social media is important, but it should be part of a broader marketing mix.
• When seeking to guest on other podcasts, personalized and thoughtful pitches significantly increase your chances of being invited.

Mark and Carly engage in a lively conversation about the evolution of podcasting, emphasizing Mark's extensive journey in the industry that spans over a decade. Mark shares candid insights about his early days in podcasting, illustrating the challenges he faced when trying to secure funding for podcast-related projects during a time when the medium was not yet recognized as a viable industry. The discussion highlights Mark's transition from running a digital agency to becoming a key player in the podcasting space with the founding of Captivate, a podcast hosting platform that has grown to support thousands of podcasters. The conversation also touches on the importance of authenticity in podcasting, with both hosts agreeing that being true to oneself is crucial for success in a saturated market. Mark encourages aspiring podcasters to focus on storytelling, rather than merely following trends, and stresses the importance of being entertaining and engaging to attract and retain audiences.

Throughout the episode, Carly and Mark delve into the nuances of podcast marketing and audience engagement. They discuss the various strategies that can be employed to promote a podcast effectively, such as leveraging social media, guest appearances on other shows, and creating compelling marketing pages. Mark shares his experiences of how he built his audience through consistent efforts, including free coaching sessions that not only provided value to participants but also served as a platform for showcasing his expertise. He emphasizes that marketing is not just about immediate results but rather about building relationships and trust over time. The conversation culminates in a discussion on how podcasters can adapt their content and marketing strategies to thrive in an ever-evolving landscape, underscoring the value of community and feedback in shaping successful podcasting ventures.

• How to completely pivot your business model if it isn't working
• How to scale to 6 figures by doing LESS
• How to approach your dream clients on insta DM'm without feeling awkward and icky

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Cat shares her transformative journey from being a corporate professional to a storytelling coach, highlighting the power of vulnerability in storytelling. She opens up about her past, including a significant secret that led her to prison, and how that experience reshaped her understanding of judgment and humanity. Throughout the conversation, Cat emphasises the importance of owning one's story and how it can empower not only the storyteller but also those who hear it. Carly and Cat discuss the balance between sharing personal experiences and avoiding the trap of "trauma dumping," stressing that storytelling should have a purpose and resonate with the audience. This heartfelt dialogue encourages listeners to embrace their own stories, recognising that even seemingly mundane experiences hold valuable lessons and connections.

Cat shares her transformative journey from a corporate life to becoming a storytelling coach, revealing the pivotal moments that led her to prison for embezzlement. Despite the shame and upheaval, she emerged with newfound clarity about her identity and the power of storytelling. The conversation dives deep into the importance of vulnerability and authenticity in sharing our stories, emphasising how it can foster connections and inspire others. Carly and Cat explore the stigma surrounding past mistakes, discussing how owning and narrating one’s story can be a source of strength and healing, not just for the individual but for those who hear it. Through her experiences, Cat highlights the lessons learned in prison about human connection and the value of being open without judgment, encouraging listeners to embrace their pasts and utilise their experiences as stepping stones for personal and professional growth.

Takeaways:

• Storytelling is a powerful tool for connection, allowing others to resonate with your experiences.
• Embracing vulnerability can open doors for authentic conversations and deeper relationships.
• It's essential to understand the purpose behind sharing your story and its impact.
• Everyone has a unique story, even if they perceive it as boring or mundane.
• The importance of owning your narrative and using it as a foundation for personal growth.
• Judgment can hinder connection; we must let go to truly understand others.