
Jake Bryce – Co-Founder of Machinery Scope
05/24/24 • 68 min
Machinery Pete talks with Jake Bryce, Co-Founder of Machinery Scope (www.MachineryScope.com) in Alexandria, MN about the new partnership between Machinery Pete and Machinery Scope and also about Machinery Scope’s growth over the past 11 years since founding in 2013. Family owned business. Bryce brings his deep farming roots along with extensive experience on the farm equipment dealer side to bear in creating needed extended warranty options via Machinery Scope for dealers and farmers. Pete and Jake also talk in depth about the current used farm equipment market.
- [:35] - Machinery Pete previews today’s guest
- [3:56] - Interview with Jake Bryce begins
- [6:07] - Jake shares his farming background and about his years working on the dealer side
- [8:35] - Jake explains the new partnership with Machinery Pete and how Machinery Scope works
- [13:45] - Why risk management is important for equipment
- [18:38] - Analysis and trends of the used equipment and auction markets
- [24:00] - The value of having a warranty
- [30:45] - How will the rest of 2024 play out?
- [40:15] - Challenges of rising costs and high interest rates
- [55:28] - Well-kept machinery sells best
- [1:06:18] - Final words from Machinery Pete
Machinery Pete was founded in 1989 and has grown from its humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.
If you'd like to receive new episodes as they're published, please subscribe to the Machinery Pete Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.
Machinery Pete talks with Jake Bryce, Co-Founder of Machinery Scope (www.MachineryScope.com) in Alexandria, MN about the new partnership between Machinery Pete and Machinery Scope and also about Machinery Scope’s growth over the past 11 years since founding in 2013. Family owned business. Bryce brings his deep farming roots along with extensive experience on the farm equipment dealer side to bear in creating needed extended warranty options via Machinery Scope for dealers and farmers. Pete and Jake also talk in depth about the current used farm equipment market.
- [:35] - Machinery Pete previews today’s guest
- [3:56] - Interview with Jake Bryce begins
- [6:07] - Jake shares his farming background and about his years working on the dealer side
- [8:35] - Jake explains the new partnership with Machinery Pete and how Machinery Scope works
- [13:45] - Why risk management is important for equipment
- [18:38] - Analysis and trends of the used equipment and auction markets
- [24:00] - The value of having a warranty
- [30:45] - How will the rest of 2024 play out?
- [40:15] - Challenges of rising costs and high interest rates
- [55:28] - Well-kept machinery sells best
- [1:06:18] - Final words from Machinery Pete
Machinery Pete was founded in 1989 and has grown from its humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.
If you'd like to receive new episodes as they're published, please subscribe to the Machinery Pete Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.
Previous Episode

Kansas Farmer to Nationwide Restauranteur – Jason Ingermanson of Solomon, KS
Machinery Pete chats with Jason Ingermanson of Solomon, KS whose beautiful line of farm equipment, including a ’22 John Deere X9 1100 combine with only 107 sep. hours, is selling on March 20, 2024 online auction by www.PurpleWave.com. Beyond the auction, we learn of the amazing growing restaurant biz Ingermanson has built since 2011, with 100 locations in 15 states with 3 strong growing brands. We also learn about how Ingermanson is giving back in a HUGE way with a program in cooperation with Kansas Wesleyan University in Salina, KS, aimed at helping motivated young people gain an actual vibrant entry way into a career farming.
- [:34] - Machinery Pete previews today’s guest
- [5:25] - Interview with Jason Ingermanson begins
- [6:05] - Jason’s items in March 20th sale, how he’s maintained his machinery
- [14:30] - Growing up and why Jason wanted to become a farmer
- [20:20] - How Jason got into the restaurant business
- [33:30] - Philosophy and process of running successful restaurants
- [39:07] - Advice to young people
- [47:48] - Initiatives to get young people into farming
- [1:00:30] - How to get in touch with Jason, final remarks
- [1:08:08] - Final words from Machinery Pete
Machinery Pete was founded in 1989 and has grown from its humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.
If you'd like to receive new episodes as they're published, please subscribe to the Machinery Pete Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.
Next Episode

Neeralta Manufacturing – Grain Bagging System - Power of Listening To Your Farmer Customers
Machinery Pete talks about the power of listening and how it helped him both on a personal development level and also as a business building tool over the past 34 years. Pete’s podcast guest, Rob Wierenga, partner with Neeralta Mfg. of Alberta, Canada also touches on how important listening to their farmer customers has been a vital component in building out the state of the art line of grain bagging/extracting equipment they provide, including grain bag loaders and grain bag extractors. Neeralta Mfg. company roots go back 40 Years to 1984.
- [:34] - Machinery Pete reflects on his trip to his high school reunion and previews the episode’s guest
- [9:58] - Interview with Rob Wierenga begins, history of Neeralta
- [11:52] - About the Neeralta grain bagging system
- [17:45] - Key to success of Neeralta: solution-based
- [23:56] - Grain bagging trends
- [28:58] - Unique innovations of Neeralta system
- [34:46] - Customer feedback
- [44:49] - Why Neeralta continues to grow
- [47:45] - Final words from Machinery Pete
Machinery Pete was founded in 1989 and has grown from humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder, and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.
If you'd like to receive new episodes as they're published, please subscribe to the Machinery Pete Podcast on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It helps others find the show.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/machinery-pete-podcast-425060/jake-bryce-co-founder-of-machinery-scope-58600265"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to jake bryce – co-founder of machinery scope on goodpods" style="width: 225px" /> </a>
Copy