Luxury Listing Specialist - Dominate High End Listings In Any Market

With so many changes going on in our world, many agents previously interested in entering the luxury space are now feeling more cautious. However, if you go into the space equipped with the right tools, there’s no reason why you shouldn’t see amazing results.

What do agents looking to enter a luxury division need to know before getting started? Have the core elements of the business stayed the same? How can you adapt your strategies to better suit the current reality?

There is a lot of uncertainty in our industry, but one thing is certain. Now is the time to pivot.

In this episode, Manager of Partnership programs at Realty ONE Group, Taylor Somera shares how to enter and thrive in the luxury space, even in the midst of a pandemic.

This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series.

Three Things You’ll Learn In This Episode

Key advice for both veterans and new agents looking to enter the luxury space:
Luxury is a niche market, so we have to know exactly what we’re marketing, and who we’re marketing to. Do some research to understand who lives in the space and what draws people into the area.

How to make the most of educational resources on luxury:
Many of us have passed up phenomenal opportunities in the past because we haven’t felt ready to take them on. By equipping ourselves with the right knowledge, we build confidence so we never have to feel unprepared again.

How to come out of this period more successful than ever before:

Never underestimate the power of a human “touch”. People work with those they know, like, and trust, so reach out to clients and build authentic relationships with them.

Guest bio-

Taylor Somera is the Manager of Partnership Programs at Realty ONE Group. She has played an active role in establishing the group’s new ONE LUXE luxury division. A self-motivated go-getter and creative problem solver, Taylor has been instrumental in streamlining processes using technology to boost efficiency.

To find out more, head to:
https://www.linkedin.com/in/taylorsomera
www.realtygroup.com

Do you have a luxury listing that’s been sitting on the market for a long time? In many markets, it’s tough to get foot traffic inside homes above the $1.5 million range. It’s time for luxury agents to start thinking outside of the box; fortunately, I have a method that might just be what you need. I know it sounds unusual, but I recently had a ton of success hosting a public luxury open house for a $2.25m home. NOBODY hosts public open houses in my area for homes priced above $1.5m. To learn more about how this worked out, check out my latest podcast.

Connect with me:

YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!

Why do some home projects take forever? It's because of the lack of a proper schedule. The contractor comes, does a few things, and leaves the rest for tomorrow. With a daily schedule, everything can be a thing of the past.

Take a trip down memory lane. At what point in your life were you most productive? Was it in high school, college, or as a working adult? Chances are you think that it's a working adult. Forgive me for bursting your bubble. According to today's guest, Ben Anderson, your most productive time was in high school. We all know high schools have the perfect schedule for success. There's an unbreakable routine. You always know where you need to be at a particular time without fail.

In this episode, Ben Anderson joins me on the show for a fantastic lesson on creating the perfect schedule for success. Ben is the king of daily schedules and will share some golden nuggets to help us become better people in 2023. Listen in and learn.

"How you start and how you finish is what determines if you want or not, not what's in between." -Ben Anderson

Three Things You'll Learn

• Athletics teaches us lessons that we may never learn from a classroom.
• If you want to manage your time better, you need to have a calendar to follow later.
• Mornings are our green time. We should use them on the most important tasks of our businesses and deal with the rest later.

Guest Bio: Ben Anderson created The Mortgage Revolution in 2012. It's a complete mortgage makeover and was created to revolutionize the industry. It allows your business to grow organically and run effectively 365 days a year.

Connect with Ben Anderson:

Website: https://www.benanderson365.com/

YouTube: https://www.youtube.com/c/BenAnderson365

Instagram: https://www.instagram.com/benanderson_365/ Connect with Michael LaFido:

YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!

If you’re a business owner, team owner, or top producing agent, an exit strategy is very important. How will you know who the right buyer is? When it comes to building trust in luxury, what is one thing you can do to create value? Is it the buyers or sellers that determine the velocity of the luxury market? On this episode, serial entrepreneur and sought-after keynote speaker Sharran Srivatsaa shares great insights on these topics.

The clients are looking to be led, and our ability to structure that advice with confidence is where clients gravitate to the agent. -Sharran Srivatsaa

Takeaways + Tactics

• The job market and the stock market have been good for the average person, making them feel like they can spend more. This has driven the growth, purchases, and velocity of the market.
• The luxury market is based around the ability of a buyer to actually buy. As a result, it’s not the sellers, but the buyers that set the tone for the luxury market.
• With luxury price points, properties won’t always sell quickly. This is where your communication skills come into play, because you have to give feedback and keep the seller confident.
• If you’re considering your exit strategy think of who the buyer would be and why they would care about your business.

Resources

Become a Certified Luxury Listing Specialist

Get Your Free Gift - Luxury Listing Blueprint

At the start of the show, Sharran talked about how the 5am Club got started and what his podcast, Million Dollar Playbook is all about. Sharran also shared on the trends he’s seen in luxury and why it is so critical for agents to show their knowledge of the market and present that knowledge with confidence.

We also shared insights on:

• How to develop your exit strategy
• The connection between knowledge and confidence
• Different models of exit strategies

The most powerful thing you can do is establish credibility. Once you do that, everything you say and do afterwards becomes a lot easier. The client will trust you more and feel like their home is in good hands. At the end of the day, bragging about your track record to the client is irrelevant. It's establishing trust through your action that matters. When it comes to a good exit strategy, there are many ways to go about it. The key is knowing the value you bring to the table. From there it’s about finding the model that best suits both parties, of which there are a few to choose from. Just because our business is based on commissions and transactions, don’t forget that you’ve built years of goodwill, systems and knowledge-- and there’s a market for that.

Guest Bio

Sharran Srivatsaa is the CEO of Kingston Lane, a push-button technology execution platform for real estate. Sharran is a serial entrepreneur, sought-after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

Sign up for a FREE Kingston Lane account on us, and use the tools to leverage and grow your business: www.kingstonlane.com

In this episode of the Luxury Specials podcast, I sit down with Samir, the founder of Zillow Gone Wild, for an engaging conversation about the fascinating world of unique and eccentric real estate listings across America. We dive into the origins and success of Zillow Gone Wild, a social media phenomenon that showcases luxury, quirky, and downright wild properties.

Samir shares his journey from starting the platform during the pandemic in December 2020 to amassing over 5 million followers across multiple social media channels, including Instagram, Facebook, and TikTok. His passion for real estate, despite not being a licensed agent, has resonated with millions who are captivated by the diversity and creativity of U.S. properties.

We discuss some of the most memorable and eccentric homes featured on Zillow Gone Wild, like the $20 million property in Gilbert, Arizona, complete with a go-kart track and a hidden shooting range. Samir also touches on the impact his platform has had on real estate sales, with agents reaching out to him to highlight their unique listings and even staging homes to attract attention.

For those curious about what's next for Zillow Gone Wild, Samir reveals exciting news about the upcoming second season of their HGTV show, which will continue to explore these extraordinary properties.

Whether you're an agent looking to understand the power of social media in real estate or a property enthusiast eager to see the wildest homes on the market, this episode is packed with insights and entertainment. Tune in for a deep dive into the world where luxury meets the unexpected.