Episode 03: Be Prepared for Your Crisis
12/14/21 • 35 min
Highly reviewed ILMA Annual Meeting speaker and crisis communications expert Gerard Braud takes a deeper look at why a crisis comms plan is essential for every business. What is a crisis? (Hint: It’s more than just fires and hurricanes.) Who should be the designated spokesperson during a crisis? (It’s not the CEO!) Does your company need a social media policy? Get your head around this crucial yet often overlooked piece of running a successful business.
Recorded November 2021
Want more Braud? Check out The Braudcast on YouTube:
https://www.youtube.com/c/TheBraudCast-GerardBraud
SituationHub:
https://situationhub.com/
ILMA Members: Use discount code ILMA10 for 10% off your monthly subscription and 10% off set up fee
Connect with Gerard on LinkedIn:
https://www.linkedin.com/in/gerardbraud/
If you have any feedback or suggestions for future LubeTrends topics, or if you'd like to be a guest on the LubeTrends podcast, contact us at [email protected].
Website: www.ilma.org
Linkedin:https://bit.ly/3DLxCIR
Twitter:https://bit.ly/3yfh8aD
Highly reviewed ILMA Annual Meeting speaker and crisis communications expert Gerard Braud takes a deeper look at why a crisis comms plan is essential for every business. What is a crisis? (Hint: It’s more than just fires and hurricanes.) Who should be the designated spokesperson during a crisis? (It’s not the CEO!) Does your company need a social media policy? Get your head around this crucial yet often overlooked piece of running a successful business.
Recorded November 2021
Want more Braud? Check out The Braudcast on YouTube:
https://www.youtube.com/c/TheBraudCast-GerardBraud
SituationHub:
https://situationhub.com/
ILMA Members: Use discount code ILMA10 for 10% off your monthly subscription and 10% off set up fee
Connect with Gerard on LinkedIn:
https://www.linkedin.com/in/gerardbraud/
If you have any feedback or suggestions for future LubeTrends topics, or if you'd like to be a guest on the LubeTrends podcast, contact us at [email protected].
Website: www.ilma.org
Linkedin:https://bit.ly/3DLxCIR
Twitter:https://bit.ly/3yfh8aD
Previous Episode
Episode 02: Deeper Into the Unknown
Futurist Jack Uldrich follows up on his ILMA ReEngage keynote address, "Into the Unknown."
This episode is sponsored by Ergon, Inc. Visit https://ergon.com/
If you have any feedback or suggestions for future LubeTrends topics, or if you'd like to be a guest on the LubeTrends podcast, contact us at [email protected].
Website: www.ilma.org
Linkedin: https://bit.ly/3DLxCIR
Twitter: https://bit.ly/3yfh8aD
Next Episode
Episode 04: Conversation with UKLA
Did you know that the U.K. is the second-largest lubricant market in Europe? Join David Wright, head of the United Kingdom Lubricants Association (UKLA), for an overview of the British lubes market and the latest on what UKLA and its members are focusing on, including Brexit’s implications for imports and exports, UK REACH, and environmental initiatives.
Recorded February 2021
This episode is sponsored by Ergon, Inc. Visit https://ergon.com/
Learn more about UKLA: https://ukla.org/
If you have any feedback or suggestions for future LubeTrends topics, or if you'd like to be a guest on the LubeTrends podcast, contact us at [email protected].
Website: www.ilma.org
Linkedin:https://bit.ly/3DLxCIR
Twitter:https://bit.ly/3yfh8aD
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