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LPO: Landing Page Optimization

LPO: Landing Page Optimization

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Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.

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Top 10 LPO: Landing Page Optimization Episodes

Goodpods has curated a list of the 10 best LPO: Landing Page Optimization episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to LPO: Landing Page Optimization for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite LPO: Landing Page Optimization episode by adding your comments to the episode page.

Mobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others.
In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works.
How can mobile call-to-action buttons increase conversions? Can you place more than one CTA per mobile page? What are the top placements for these buttons? Brian answers these questions and more on this week’s episode.

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LPO: Landing Page Optimization - Payment Optimization with Rey Pasinli

Payment Optimization with Rey Pasinli

LPO: Landing Page Optimization

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03/17/14 • 33 min

Payment Optimization with Rey Pasinli as Tim talks to the executive director of Total-apps.com about the state of the payment processing industry and the latest innovations he thinks can boost checkout conversions. Find out also about Reys high flying ways and where he got his nickname Fingers.
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Predicting the Conversion Impact of Site Content with Aaron Maass
Content Marketing and Social Conversions with Kipp Bodnar
Importance of Web Analytics with Jim Sterne
Engineered by Total-Apps, MojoPay Is the New PayPal Alternative for Merchant Processing
Rey Pasinli California: How to Avoid Bad Merchant Services Providers
Benefits of Mobile POS - Tips by Rey Pasinli California
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LPO: Landing Page Optimization - Irrational Behavior with Bart Schutz

Irrational Behavior with Bart Schutz

LPO: Landing Page Optimization

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03/04/15 • 32 min

Tim Ash talks with Online Dialogue's co-founder about neuromarketing and persuasion of the subconscious. Manipulating and focusing visual attention, depletion of rational thinking, and classic cars are all discussed. Don't miss this lively discussion!
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LPO: Landing Page Optimization - The People Behind The Numbers | Evan Hill

The People Behind The Numbers | Evan Hill

LPO: Landing Page Optimization

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05/02/19 • 27 min

Key Takeaways:
Exit Intent: Gain insights from Evan on exit intent in this week’s show.
What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact.
Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations with your marketing executives, such as sharing clear examples and reports that show how certain initiatives speak for themselves.
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There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form.
It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows.
What is the ceiling on your conversion rate? It may be....your page load time.
On this episode, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that we can all understand.
Listen in as Lukas discusses how to diagnose your site and some tactics to ask your tech team to implement to break through the ceiling.
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LPO: Landing Page Optimization - Analytics and Conversion with Nick Iyengar

Analytics and Conversion with Nick Iyengar

LPO: Landing Page Optimization

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03/21/16 • 29 min

Analytics and Conversion as Tim Ash speaks with Associate Director of Digital Intelligence at Cardinal Path Nick Iyengar.
Nick is responsible for helping his clients improve their profitability by building their analytics capabilities. He recently returned to Cardinal Path for his second tour of duty, having recently completed his MBA at the University of Michigan Ross School of Business.
At Cardinal Path, Nick has led Google Analytics implementations for dozens of organizations in a wide variety of industries. In addition, he has helped organizations get the most out of their implementations by leveraging deep segmentation and customization techniques. Outside the office, Nick has led dozens of analytics seminars, training hundreds of professionals in analytics, and presented at industry events such as GAUGE (Google Analytics Users’ Great Event).
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LPO: Landing Page Optimization - Google Website Optimizer Myths Debunked with Trevor Claiborne
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04/27/09 • 34 min

Google’s Trevor Claiborne discusses the common misconceptions around Google’s Website Optimizer A/B Split and Multivariate testing tool. Myth-busting ensues. Find out more about this powerful free tool for improving landing page conversions.
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LPO: Landing Page Optimization - The Intersection of Technology and Marketing with Kate O'Neill
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07/25/11 • 31 min

MetaMarketer founder Kate O'Neill discusses how organizations must look at the bigger picture and understand the perspective of their visitors in order to succeed. Segmentation, measurement, psychology, and raw veganism - who could ask for more!
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LPO: Landing Page Optimization - Modern Content Management Systems with Oli Gardner
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10/18/10 • 30 min

Oli Gardner - founder of Unbounce.com talks about the limitations of traditional content management systems, and describes how a nimble, flexible landing page platform can facilitate rapid testing.
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LPO: Landing Page Optimization - Testing the Mobile User Experience with Michael Mace
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05/12/14 • 31 min

Testing the Mobile Experience as Tim speaks with Michael Mace, mobile strategist at UserTesting.com. The former Apple and Palm executive discusses the needs for Accessibility, context-sensitivity and searchability to optimize the mobile user experience. We also learn about his Lost in Space experience.
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FAQ

How many episodes does LPO: Landing Page Optimization have?

LPO: Landing Page Optimization currently has 167 episodes available.

What topics does LPO: Landing Page Optimization cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on LPO: Landing Page Optimization?

The episode title 'Mobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian Massey' is the most popular.

What is the average episode length on LPO: Landing Page Optimization?

The average episode length on LPO: Landing Page Optimization is 33 minutes.

How often are episodes of LPO: Landing Page Optimization released?

Episodes of LPO: Landing Page Optimization are typically released every 13 days, 22 hours.

When was the first episode of LPO: Landing Page Optimization?

The first episode of LPO: Landing Page Optimization was released on Mar 9, 2009.

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