LPO: Landing Page Optimization
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Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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Top 10 LPO: Landing Page Optimization Episodes
Goodpods has curated a list of the 10 best LPO: Landing Page Optimization episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to LPO: Landing Page Optimization for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite LPO: Landing Page Optimization episode by adding your comments to the episode page.
Mobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian Massey
LPO: Landing Page Optimization
10/15/19 • 20 min
In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works.
How can mobile call-to-action buttons increase conversions? Can you place more than one CTA per mobile page? What are the top placements for these buttons? Brian answers these questions and more on this week’s episode.
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Payment Optimization with Rey Pasinli
LPO: Landing Page Optimization
03/17/14 • 33 min
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LPO: Landing Page Optimization
03/04/15 • 32 min
The People Behind The Numbers | Evan Hill
LPO: Landing Page Optimization
05/02/19 • 27 min
Exit Intent: Gain insights from Evan on exit intent in this week’s show.
What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact.
Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations with your marketing executives, such as sharing clear examples and reports that show how certain initiatives speak for themselves.
Do This First: How to Improve Website Performance According to Google | Lukas Haensch
LPO: Landing Page Optimization
10/15/19 • 37 min
It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows.
What is the ceiling on your conversion rate? It may be....your page load time.
On this episode, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that we can all understand.
Listen in as Lukas discusses how to diagnose your site and some tactics to ask your tech team to implement to break through the ceiling.
Analytics and Conversion with Nick Iyengar
LPO: Landing Page Optimization
03/21/16 • 29 min
Nick is responsible for helping his clients improve their profitability by building their analytics capabilities. He recently returned to Cardinal Path for his second tour of duty, having recently completed his MBA at the University of Michigan Ross School of Business.
At Cardinal Path, Nick has led Google Analytics implementations for dozens of organizations in a wide variety of industries. In addition, he has helped organizations get the most out of their implementations by leveraging deep segmentation and customization techniques. Outside the office, Nick has led dozens of analytics seminars, training hundreds of professionals in analytics, and presented at industry events such as GAUGE (Google Analytics Users’ Great Event).
Google Website Optimizer Myths Debunked with Trevor Claiborne
LPO: Landing Page Optimization
04/27/09 • 34 min
The Intersection of Technology and Marketing with Kate O'Neill
LPO: Landing Page Optimization
07/25/11 • 31 min
Modern Content Management Systems with Oli Gardner
LPO: Landing Page Optimization
10/18/10 • 30 min
Testing the Mobile User Experience with Michael Mace
LPO: Landing Page Optimization
05/12/14 • 31 min
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FAQ
How many episodes does LPO: Landing Page Optimization have?
LPO: Landing Page Optimization currently has 167 episodes available.
What topics does LPO: Landing Page Optimization cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on LPO: Landing Page Optimization?
The episode title 'Mobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian Massey' is the most popular.
What is the average episode length on LPO: Landing Page Optimization?
The average episode length on LPO: Landing Page Optimization is 33 minutes.
How often are episodes of LPO: Landing Page Optimization released?
Episodes of LPO: Landing Page Optimization are typically released every 13 days, 22 hours.
When was the first episode of LPO: Landing Page Optimization?
The first episode of LPO: Landing Page Optimization was released on Mar 9, 2009.
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