EP 03: Making Low Ticket Gorgeous with Cathy Olson
06/24/20 • 35 min
When you think of great marketing, what words come to mind? "Effective," "logical," "intuitive"....but what about "gorgeous"?
Cathy Olson has been beautifying brands and designing experiences of digital delight for over 20 years, working with multi-billion dollar brands like Costco, Best Buy and Disney. She is the co-founder of the wildly popular brand Funnel Gorgeous®, alongside Julie Stoian, which did over a half a million dollars in revenue... its first year in business. Together they teach (and equip) Creative Entrepreneurs and Digital Marketers through the infusion of Strategic Conversion with High-end Design. When Cathy's not crafting multiple 6 figure funnels, she is leading the movement on integrity in Marketing through her community The Marketer's Heart. Her heart's mission: To help creatives book more clients and sell more products...one GORGEOUS funnel at a time.
On this episode of the Low Ticket, High Impact podcast, Justin and Cathy dive into creating a product that's built to serve your community's needs, the challenges of teaching the thing that you're good at, and how tremendously a low-ticket offer helps you build trust with your people. Listen in for an uplifting, inspiring boost of insight to help spark your creativity.
You’ll Learn
- Why strong marketing and beautiful aesthetics need each other to make a successful campaign
- What you need to know if you have a low ticket offer in mind (especially if you're just starting out)
- How to start building an idea stockpile for the hungry ad monster
- And much more!
Favorite Quote
“It’s fun to build with your brain and use your talents, all your unique strengths and everything you’ve been through to build some amazing products. It's a lot more fun than anything else. And you're showing up in your genius zone. There's just nothing like it, no drug in the world.”
- Cathy Olson
Connect with Cathy Olson
How to get involved
- Justin DeMers launched his simple, low-ticket workshop, Click Go Live, without a large audience – and sold over $200K in four months. Now, he wants to teach other business owners his method.
If you liked this episode, be sure to subscribe to Apple Podcasts and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
When you think of great marketing, what words come to mind? "Effective," "logical," "intuitive"....but what about "gorgeous"?
Cathy Olson has been beautifying brands and designing experiences of digital delight for over 20 years, working with multi-billion dollar brands like Costco, Best Buy and Disney. She is the co-founder of the wildly popular brand Funnel Gorgeous®, alongside Julie Stoian, which did over a half a million dollars in revenue... its first year in business. Together they teach (and equip) Creative Entrepreneurs and Digital Marketers through the infusion of Strategic Conversion with High-end Design. When Cathy's not crafting multiple 6 figure funnels, she is leading the movement on integrity in Marketing through her community The Marketer's Heart. Her heart's mission: To help creatives book more clients and sell more products...one GORGEOUS funnel at a time.
On this episode of the Low Ticket, High Impact podcast, Justin and Cathy dive into creating a product that's built to serve your community's needs, the challenges of teaching the thing that you're good at, and how tremendously a low-ticket offer helps you build trust with your people. Listen in for an uplifting, inspiring boost of insight to help spark your creativity.
You’ll Learn
- Why strong marketing and beautiful aesthetics need each other to make a successful campaign
- What you need to know if you have a low ticket offer in mind (especially if you're just starting out)
- How to start building an idea stockpile for the hungry ad monster
- And much more!
Favorite Quote
“It’s fun to build with your brain and use your talents, all your unique strengths and everything you’ve been through to build some amazing products. It's a lot more fun than anything else. And you're showing up in your genius zone. There's just nothing like it, no drug in the world.”
- Cathy Olson
Connect with Cathy Olson
How to get involved
- Justin DeMers launched his simple, low-ticket workshop, Click Go Live, without a large audience – and sold over $200K in four months. Now, he wants to teach other business owners his method.
If you liked this episode, be sure to subscribe to Apple Podcasts and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Previous Episode
EP 02: Accidental Entrepreneurship with Dr. Lindsay Padilla
Sometimes the best things in life happen by accident - even businesses. There’s nothing more rewarding than turning your passion into widespread impact, and it starts with you taking action.
Dr. Lindsay Padilla is the ex-professor-turned-entrepreneur behind On Course Social, the dynamic prompt calendar tool, and Build a Better Beta, an online program that helps experts and educators alike launch their first courses quickly and easily. She is also the CEO and co-founder of Hello Audio, which takes your content and creates private audio feeds to make consumption easier for your people! All of her frameworks were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.
On this episode of the Low Ticket, High Impact podcast, Justin and Dr. Padilla sit down to discuss the process of developing a pure love for teaching into a successful business, how solving your own problem first allows you to start giving real value to others, and figuring out a model that makes sense for you and your people both. Listen in for nothing but the truth about building a business that lets your genius shine.
You’ll Learn
- Why no amount of money will make you sustainably happy if you’re not aligned with what you love to do (and how everything changed for Dr. Padilla when she embraced that fact)
- How the structure of a business changes - from new offers to killer engagement and social media presence
- How to trust your own progress, be okay with imperfections and avoid comparing yourself to others unnecessarily
- And much more!
Favorite Quote
“And I always tell my students this: it all works. Done. Like, bottom line. Does it make sense for you right now? Does it make sense for your audience? Ask those questions. It's not about the strategy, right? It's not about the tactic. It's about the impact on your people. And then what you want your day to day to look like. And those are the kind of things we need to start questioning.”
- Dr. Lindsay Padilla
Connect with Dr. Lindsay Padilla
How to get involved
- Justin DeMers launched his simple, low-ticket workshop, Click Go Live, without a large audience – and sold over $200K in four months. Now, he wants to teach other business owners his method.
If you liked this episode, be sure to subscribe to Apple Podcasts and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Next Episode
EP 04: Lighten Your Offer, Find More Joy with Sarah Temte
Big, fancy retainers and high-dollar projects sound like a lot of fun.... right? Well, not to everyone. As many service providers will tell you, sometimes the secret to doing what you do joyfully and well lies within a less glamorous, more accessible offer.
Sarah Temte is a master copywriter who has a passion for helping online business owners spread their message and mission to the world with as little pain as possible. She hosts VIP days, workshops and more in order to teach her clients how to tell their stories effectively with great copy that showcases their own unique voice.
On this episode of the Low Ticket High Impact podcast, Sarah and Justin dive into the trial-and-error that led Sarah to an offer that serves both herself and her clients well, how her low-ticket workshop has eased the stress and pressure of running a high-ticket offer, and making small promises that really help your clients through your process. Tune in for a mind-blowingly simple lesson from a top-tier copywriting expert.
You’ll Learn
- How Sarah shifted from “heavy offers” to “light offers” and revolutionized her entire attitude about her work
- Why sharing your secrets on social media is - contrary to popular belief - sometimes the best way to bring clients to you
- What the simplicity of your systems tells your prospective clients about you (and why that’s a very good thing)
- And much more!
Favorite Quote
“For me, a heavy offer is one where as soon as someone hands me money, all of a sudden, I'm dreading the fulfillment side of things...And I don't really like that feeling. A light offer is one where I'm not having to babysit any clients or change my work hours or my boundaries. I'm not having to say no to trips or travel or spending time with my husband or friends in order to like to deliver a good product. And I'm actually excited about what I'm doing.”
- Sarah Temte
Connect with Sarah Temte
How to get involved
- Justin DeMers launched his simple, low ticket workshop, Click Go Live, without a large audience – and sold over $200K in four months. Now, he wants to teach other business owners his method.
If you liked this episode, be sure to subscribe to Apple Podcasts and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
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