15. Stop Leaving Money on the Table: The Art of Following Up in Your Doula Business

The Follow-Up Formula: Unlocking Doula Business Growth Without Feeling Pushy
Hey doula! Today, we're tackling one of the most important (and let’s be honest—often awkward) parts of running a thriving doula business: following up with leads.
If the thought of “following up” makes you cringe, you’re not alone. A lot of doulas worry they’ll seem pushy or annoying.
But here’s the thing—following up doesn’t have to feel uncomfortable, and it’s actually one of the most caring, respectful things you can do for a potential client.
In this episode, I’m breaking down why following up is key to growing your online business and how to make it feel natural, not salesy.
I’ll dive into the psychology behind why follow-ups work, timing strategies that are easy to implement, and my favorite outside-the-box ways to follow up without sounding “pushy.”
By the end of this episode, you’ll feel confident about following up and have a toolkit of specific follow-up messages to use that won’t make you (or your leads) feel awkward.
So, if you’re ready to turn those inquiries into loyal clients and boost your doula business, tune in now!
Don't forget to grab my new free resource: The 10 Minutes A Day IG Strategy for Doulas!

Hey doula! Stuck in a sales rut? Struggling to grow your online birth community? Tired of chasing engagement? Imagine effortlessly attracting your ideal clients and reaching the pregnant women you are meant to serve! Send me a DM on IG and tell me your favorite episode so far- bonus points if you include what left an impression on you.