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Looking Out - The Podcast - EP11 - The Japan Mobility Show review: Toyota's spray-and-pray EVs, Mazda's stunning new RX, and Honda's disappointment.

EP11 - The Japan Mobility Show review: Toyota's spray-and-pray EVs, Mazda's stunning new RX, and Honda's disappointment.

Looking Out - The Podcast

11/13/23 • 54 min

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The Tokyo Motor Show, now known as the Japan Mobility Show, has always been one of the most surprising on the circuit.
Historically the launchpad for some of the wilder concepts the industry has seen, Tokyo has also represented something of a forbidden garden, full of of pocket-sized delights that preview new Kei car models that are soon to hit the streets.
Once upon a time, we’d look at those cars and think “Cute...” and move on. Yet in a world in which automobility desperately needs new answers to the challenges of increasing urbanisation and increasingly limited resources, Japan’s tiny car and sub-car concepts look more and more relevant.
In this show, Joe and Drew survey the Japan Mobility show, covering the hits (Toyota’s IMV 0, Mazda’s Iconic SP, Honda’s CI-MEV and Motocompacto) and the misses (Handa’s new Prelude and every Nissan at the show).
They also look at the opportunity that micromobility represents for Japanese automakers, and why it might just slip through their fingers.

That's it for this episode! Thanks for listening.
If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!
And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

11/13/23 • 54 min

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Looking Out - The Podcast - EP11 - The Japan Mobility Show review: Toyota's spray-and-pray EVs, Mazda's stunning new RX, and Honda's disappointment.

Transcript

Joe Simpson

I feel like the thing with the Nissan stuff is that it, it shouts a kind of noisy more ness, which there's a lot of in the world. Right now. And, and I, I've constantly asked this question of can you actually stand out today by being less, by taking things away, by going back to basics, by not just doing surface titillation and, you know, gratuitous tech excitement. Um, and, and stripping back and simplifying Can, can that make more of a statem

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