EP04 - BMW's slightly scary i Vision Dee, Joe's EV run across Europe, and what CES teaches us about systems design.

01/23/23 • 31 min

In this episode of Looking Out - The Podcast, Joe and Drew discuss:

BMW's i Vision Dee, why some folk find her scary, and what she says about BMW's future
Joe's surprisingly normal Christmas run in an EV from Gothenburg to Leeds
Why CES left us longing for a more systemic approach from the auto industry to the challenges we face

Joe also gives a preview of an upcoming piece for Looking Out - The Newsletter about the Tesla Semi, and Drew wonders what Apple's struggles in China might mean for the automotive industry.
Show Links:

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Show produced by: Chris Frith

That's it for this episode! Thanks for listening.
If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!
And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

In this episode of Looking Out - The Podcast, Joe and Drew discuss:

BMW's i Vision Dee, why some folk find her scary, and what she says about BMW's future
Joe's surprisingly normal Christmas run in an EV from Gothenburg to Leeds
Why CES left us longing for a more systemic approach from the auto industry to the challenges we face

Previous Episode

EP03 - Hyundai happiness, the death of design at Apple, and more bad news for small cars

Joe and Drew dive deep on the most popular topics from our recent newsletter.
In this show, they explore:

why Hyundai is giving us reasons to be happy,
what it means when design no longer matters to Apple,
and the future of Europe's small cars.

They also mourn the death of Twitter and explore how you might assess in-car subscription services.

Show Links:

Next Episode

EP05 - Horace Dediu on micromobility, and what it means for car makers

In this very special episode, Joe and Drew revisit Drew's interview with the father of micromobility, Horace Dediu.
This isn't the first time this interview's gone to air. You may have heard it first time around on Drew's other podcast, The Next Billion Seconds, or on Horace's own Micromobility podcast.
It is, however, the first time we've sat down to discuss the many implications of what Horace shares for automotive design and strategy.
If you want to cut to our analysis, fast forward to these points:

what does it mean for the industry to make a worse car, and where might we start? (starting at 24m 57s)
how does looking down versus looking out change how we think about designing for automobility? (starting at 50m)
and just how screwed are the economics of automobiles in a heavily urbanised future? (starting at 1h 14m 57s)

But of course, we'd love you to listen to the whole thing!
Show Links:

Citroen Ami One - a worse but better car
The Entrant’s Guide to Automotive Industry - Horace's perspective on how the auto industry works and the update.
Confessions of a Capital Junkie - Sergio Marchione's pivotal white paper on the automotive industry

Looking Out - The Podcast - EP04 - BMW's slightly scary i Vision Dee, Joe's EV run across Europe, and what CES teaches us about systems design.

Transcript

Note: This transcript is machine-generated and may contain some errors.
[00:00:00] Drew:
Hello, I'm Drew Smith!
Joe:
And I'm Joe Simpson.
Drew:
And welcome to Looking Out the podcast, auditory Sidekick to the newsletter in which we connect the dots across mobility, design and culture.
[00:00:20] Joe:
Coming up in this show, we explore why we need to shift from thinking about solutions to s