Local Marketing Secrets

In this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Wyatt Chambers, a seasoned entrepreneur and marketing expert specializing in pest control. Wyatt's career journey started with UPS, where he served as an e-commerce consultant working with Fortune 500 companies. His exposure to young entrepreneurs succeeding through digital marketing, particularly in Google Ads, piqued his interest in online marketing, which led him to launch CS Design Studios, a marketing agency that later focused on pest control.Wyatt co-founded multiple pest control companies, including Swarm Pest Control Marketing, and emphasized the importance of niching down in industries like pest control. He also co-founded Flock Off, a pest control technology product. Wyatt shared insights from his entrepreneurial journey, such as the need for resilience, learning from failure, and the significance of reputation in business growth. He discussed the value of reputation management for pest control companies, focusing on customer service, maintaining positive reviews, and prioritizing client satisfaction.Wyatt highlighted the impact of joining peer groups, like Vistage and Seven Figure Agency, where he gained valuable business insights through collaboration with other CEOs. These groups helped him refine his mindset and grow his business. He also touched on offline marketing strategies like branded vehicle wraps, community engagement, and the importance of giving value to customers.Wyatt’s faith plays a significant role in his life and business approach. He shared his experiences as a Christian and how it influences his decisions, mentioning the importance of understanding others, staying curious, and promoting positivity. Danny and Wyatt also discussed their views on modern society, faith, and the importance of spiritual awareness in a world that often feels disconnected from God.The conversation ended with advice for pest control companies to adopt a growth mindset, focus on reputation, and leverage platforms like Local Service Ads and Google Business Profiles for customer acquisition.Wyatt Chambers, Founder of Swarm Pest Control Marketing:LinkedIn: https://www.linkedin.com/in/wyattchambers/Facebook: https://www.facebook.com/wyatt.chambersSwarm Pest Control Marketing: https://www.swarmpestcontrolmarketing.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction and Background 09:23 Wyatt's Journey in Digital Marketing17:16 The Seven Figure Agency Group25:44 Building Connections and Providing Value30:53 Faith and Business50:05 The Importance of Growth Mindset 55:34 Effective Customer Acquisition Channels#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast episode, Danny Leibrandt interviews Mark Hummel, CEO of Pest Empire Builder and Inspection Empire Builder, two mastermind coaching programs for pest control companies and inspectors. Mark explains his journey in creating these communities, emphasizing his expertise in scaling businesses by developing systems and effective leadership. He highlights the importance of community building, noting that successful growth is often achieved through trust, specific focus, and surrounding oneself with like-minded individuals.Mark discusses how his mastermind groups have grown, outlining the structure and value they provide, such as group coaching calls and the implementation of frameworks. He shares insights on scaling a business, emphasizing the need for clear business divisions (service, operations, growth) and the transition from a technician mindset to a business owner mindset. Mark believes that leaders should delegate and empower their teams, creating systems that allow the company to grow sustainably.The conversation delves into common challenges faced by business owners, particularly in pest control, and the systems needed for steady growth. Mark also shares his approach to leadership, noting the importance of self-awareness and curiosity. He emphasizes that high performance comes from focus and prioritization, rather than constantly adding more responsibilities.Overall, the episode provides a deep dive into business growth strategies, leadership principles, and the importance of community and mentorship. Mark encourages entrepreneurs to adopt proven models before introducing their own creativity, and to seek guidance from those who have achieved their goals.Mark Hummel, CEO of Pest Empire Builder:LinkedIn: https://www.linkedin.com/in/mark-hummel-mba-83232672/Facebook: https://www.facebook.com/mark.hummel.501Instagram: https://www.instagram.com/markohumm_/Website: https://www.pestempirebuilder.com/Email: [email protected] Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Mark Hummel 13:22 Essential Systems for Scaling26:56 Traits of Effective Leaders31:44 Understanding Business Needs39:38 The Power of Mentorship and Models46:23 The Value of Continuous Learning50:51 Lessons Learned in High Performance54:19 The Value of Education vs. Experience#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt interviews Ben Heath, founder of Heath Media, a top-tier Facebook Ads expert with over 1M followers and $150M in managed ad spend. Ben breaks down how local businesses can effectively use Facebook (Meta) ads to generate leads and grow revenue.Key Takeaways:Meta Ads Philosophy: Ben views Facebook (Meta) ads as powerful interruption-based advertising on platforms where people already spend time. It's not about search intent but grabbing attention during the scroll.Lead Campaigns for Local Businesses: Always tell Meta what you want—if you're after leads, optimize for leads. Meta’s algorithm has become increasingly smart, doing much of the targeting and timing work for you, especially with newer campaign types like Advantage+.Manual vs. Automated Campaigns: While Advantage+ is evolving, Ben recommends local businesses still maintain more control using manual settings within these new structures, especially when lead quality matters.Testing Is Essential: Treat ad spend like tuition—testing different creatives, offers, and strategies is crucial to finding what resonates. One winning ad could massively scale your business.Offers Matter Most: For local businesses, a great offer (urgency, scarcity, guarantees) is often more important than the creative. He recommends Alex Hormozi’s $100M Offers for inspiration.Instant Forms vs. Website Leads: Instant forms on Facebook usually deliver more leads at a lower cost, but often lower quality. Website forms offer better-qualified leads, so test both.Instagram vs. Facebook Ads: Meta determines which platform to show your ads on. Ben advises to advertise on both and let the algorithm optimize.Metrics to Watch: The primary metric is cost per lead. Secondary metrics like CTR, CPM, and hook rate help diagnose issues but shouldn't be the focus.Lead Magnet or Direct Offer? For low-ticket services ($50-100), go straight to an offer. Mid-ticket ($100–$1K) may benefit from a lead magnet. High-ticket ($1K+) should use a lead magnet or nurture strategy like omnipresent content.Video vs. Image Ads: Video ads usually win (about 60% of the time), but only if they’re done well. Poor video can hurt performance more than a strong image ad.Underrated Strategy: Use local influencers to create ad content—even micro-influencers in your area can massively boost credibility and performance.Minimum Budget: Start with at least $10/day. It’s enough to learn and start testing, though serious results require scaling up.Ben Heath, Founder of Heath Media:YouTube: https://www.youtube.com/c/BenHeathLinkedIn: https://www.linkedin.com/in/ben-heath-marketing/Facebook: https://www.facebook.com/bheathmarketingHeath Media: https://heathmedia.co.uk/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Ben Heath03:07 Understanding Facebook Ads: The Basics09:00 Optimizing for Leads: The Local Business Perspective15:07 Instagram vs. Facebook: Advertising Strategies20:52 Website vs. Instant Forms: Lead Quality Discussion25:05 Crafting Irresistible Offers for Facebook Ads31:24 Lead Magnets vs. Direct Offers34:44 Rapid Fire FAQs on Facebook Ads#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

Are you a local business owner or agency owner? Raphael Sterk reveals everything you need to know about Google Ads in this podcast.The discussion primarily revolved around digital marketing strategies, particularly focusing on Google Ads, for pest control companies. The conversation covered various aspects of running effective ad campaigns, including campaign setup, optimization techniques, and key metrics to monitor.Campaign Setup:The importance of setting up campaigns targeting different stages of the sales funnel was emphasized, including top-of-funnel, middle-of-funnel, and bottom-of-funnel ads.Top-of-funnel ads might focus on general pest-related queries, while middle and bottom-of-funnel ads would target more specific service-related queries.Optimization Techniques:Weekly optimization of campaigns was recommended, especially in the initial stages, to ensure budget allocation is balanced and effective.Optimization involves monitoring key metrics such as cost per lead (CPA), conversion rates, and where the budget is being spent, then making adjustments accordingly.It was advised to avoid making too many changes too quickly, as it can be challenging to gauge the effectiveness of optimizations without giving them time to take effect.Key Metrics to Monitor:The focus was on monitoring costs, CPAs, and conversion rates to ensure efficient use of budget and maximize return on investment (ROI).While metrics like quality score were mentioned, the emphasis was on practical metrics that directly impact campaign performance and ROI.

Challenges and Solutions:Challenges such as competitors bidding on brand terms were highlighted, emphasizing the importance of protecting brand keywords to ensure potential customers land on the intended website.The conversation touched on the complexity of tying digital marketing efforts directly to revenue for service-based businesses like pest control companies, where lead quality and conversion processes play significant roles.Authorship and Resources:The conversation briefly touched on the experience of publishing a book on digital marketing careers, aimed at helping individuals enter the industry more efficiently.There was mention of an upcoming ebook focused on Google Ads for pest control businesses, providing valuable insights and tools to improve campaign performance.Overall, the conversation provided valuable insights into the nuances of running effective Google Ads campaigns for pest control businesses, emphasizing the importance of strategic planning, continuous optimization, and adapting strategies based on performance data.Raphael Sterk links:LinkedIn: https://www.linkedin.com/in/raphael-sterk-268927249/Website: https://pestsadsagency.com

The Local Marketeer Platforms:

YouTube: https://www.youtube.com/@LocalMarketeer/

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Want to learn more about our agency?Visit our website: https://pestcontrolseo.com #localseo #localbusiness #localmarketing #seo #marketing

This podcast features Danny Leibrandt, founder of Pest Control SEO, interviewing Allan Draper, a renowned figure in the pest control industry with ownership in 28 different companies, including 12 under the Proof Pest Control brand and a digital marketing agency called Lizard SEM. Allan also hosts the Bug Bucks podcast and manages a coaching program and community called Bug Bucks Plus. Danny admires Alan's extensive experience and accomplishments in the pest control space.The conversation delves into Allan’s journey into pest control, starting with his first failed venture. He shares how he pivoted from law to pest control, eventually founding Proof Pest Control in 2014. Both Danny and Alan agree that many entrepreneurs "fall into" the industry rather than choosing it. They discuss the significance of having a unique company name and brand, with Allan highlighting that Proof was inspired by a high school friend's company and has since grown into an established brand.Allan shares insights into the challenges of building a business, especially the early stages, detailing the sacrifices, stress, and long hours required. He emphasizes that while Proof achieved impressive revenue growth, it was far from easy. Allan outlines the phases of business growth, from doing everything yourself to eventually delegating tasks to others.Danny asks Allan for advice on how pest control business owners can scale their companies, to which Allan suggests focusing on marketing, addressing bottlenecks, and diversifying marketing efforts. The discussion emphasizes that hiring is essential for scaling, and Allan advises entrepreneurs to get out of the truck (i.e., stop doing everything themselves) and start delegating to others. They also discuss how to develop referral programs and build long-term customer relationships.The interview ends with Allan sharing lessons from his experience managing multiple companies, emphasizing that risk is less scary than regret. He highlights the importance of making sacrifices, being vulnerable, hiring the right people, and building a strong community in the pest control industry.Allan Draper, Founder of Proof Pest Control and Lizard SEM:Website: https://allandraper.com/Instagram: https://www.instagram.com/allanrdraper/LinkedIn: https://www.linkedin.com/in/allanrdraperDanny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Allan Draper 09:32 The Early Days of Proof Pest Control18:48 Transitioning from Day-to-Day Operations29:40 The Importance of Marketing Diversification35:07 Building a Referral Program38:27 Exploring Other Ventures and Startups49:22 Learning from Experience and Community57:29 Risk vs. Regret: A Key Lesson#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery