
Episode 12: The Evolving Role of Light in Architecture
02/04/25 • 46 min
In this episode, Avi Mor and Lisa Reed chat with Giulio Pedota, IALD, LC, LEED AP, and Principal at Schuler Shook. Giulio shares his fascinating journey from computer programming in Venezuela to becoming a renowned figure in architectural lighting design. Giulio, Avi and Lisa discuss the unique blend of art and technology required in lighting design. From the irreplaceable expertise of skilled designers vs. software-generated visualizations, to the importance of real-world mock-ups, a collaborative relationship between architects and lighting designers is key to achieving aesthetic and functional goals. Giulio feels a great optimism about the future of the industry, particularly with advancements in LED technology and DALI controls. Tune in to hear insights on the transformative power of lighting design in enriching human experiences within architectural environments.
In This Episode:
- (00:00) Giulio’s path to the lighting industry
- (11:15) Observing lighting in real-world contexts, the intricate balance between architectural visualization tools and the practical expertise
- (16:34) Lighting design expertise, mock-ups to address challenges such as light distribution and shadows, design software, the complex interplay between art and science in the field
- (29:00) Pushing architectural boundaries with lighting, collaborations with leading architectural firms to overcome technical challenges and enhance spaces, ensuring that lighting complements rather than competes with architectural elements
- (34:00) Innovative solutions for technical and mechanical challenges, human-centric design, the Pompidou
- (42:05) Architecture that accounts for lighting design, growing recognition of lighting designers' transformative impact
- (48:10) Optimistic outlook on the future of lighting design innovations
- Like and subscribe to hear all of our informative upcoming episodes!
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
Giulio Pedota LinkedIn https://www.linkedin.com/in/giulio-pedota-iald-lc-leed-ap-95056b5/
Schuler Shook http://schulershook.com/
Gary Steffe Lighting Design https://www.gsld.net/index.html
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
In this episode, Avi Mor and Lisa Reed chat with Giulio Pedota, IALD, LC, LEED AP, and Principal at Schuler Shook. Giulio shares his fascinating journey from computer programming in Venezuela to becoming a renowned figure in architectural lighting design. Giulio, Avi and Lisa discuss the unique blend of art and technology required in lighting design. From the irreplaceable expertise of skilled designers vs. software-generated visualizations, to the importance of real-world mock-ups, a collaborative relationship between architects and lighting designers is key to achieving aesthetic and functional goals. Giulio feels a great optimism about the future of the industry, particularly with advancements in LED technology and DALI controls. Tune in to hear insights on the transformative power of lighting design in enriching human experiences within architectural environments.
In This Episode:
- (00:00) Giulio’s path to the lighting industry
- (11:15) Observing lighting in real-world contexts, the intricate balance between architectural visualization tools and the practical expertise
- (16:34) Lighting design expertise, mock-ups to address challenges such as light distribution and shadows, design software, the complex interplay between art and science in the field
- (29:00) Pushing architectural boundaries with lighting, collaborations with leading architectural firms to overcome technical challenges and enhance spaces, ensuring that lighting complements rather than competes with architectural elements
- (34:00) Innovative solutions for technical and mechanical challenges, human-centric design, the Pompidou
- (42:05) Architecture that accounts for lighting design, growing recognition of lighting designers' transformative impact
- (48:10) Optimistic outlook on the future of lighting design innovations
- Like and subscribe to hear all of our informative upcoming episodes!
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
Giulio Pedota LinkedIn https://www.linkedin.com/in/giulio-pedota-iald-lc-leed-ap-95056b5/
Schuler Shook http://schulershook.com/
Gary Steffe Lighting Design https://www.gsld.net/index.html
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Previous Episode

Episode 11: Insights on Sales and Design Evolution
In this episode, Avi Mor and Lisa Reed have a captivating discussion with Richard Wyton of Louvers International. As a veteran of the lighting industry, Richard shares his expansive career journey, along with perspectives on the evolution of lighting design. Can passion and historical knowledge help drive innovation within the field? The discussion covers the rise of LED technology, which has increased competition but often at the expense of quality. Design quality must be balanced with cost considerations, particularly in an industry where passion for creating and maintaining high-quality lighting solutions remains paramount. The conversation also delves into the complexities of lighting maintenance and the role of historical understanding in informing modern design. Richard advocates for a thoughtful approach that integrates environmental considerations and supports long-lasting, effective lighting systems.
In This Episode:
- (03:00) Richard's journey through the lighting industry, from trainee to leadership roles, his passion for the American lifestyle, and current role with Lubbers International
- (08:42) Evolution of lighting industry, challenges in selling decorative lighting, quality and passion in professionals
- (14:17) The Shift Towards LED Lighting, facing competition and challenges with LED technology, maintenance and global sourcing
- (19:32) Understanding product design, creating in-house maintenance, financial credibility, and the transformative power of lighting controls in commercial and industrial projects
- (29:00) Understanding historical fixtures, avoiding over-lighting, and balancing lighting needs with environmental considerations
- (39:52) Passion in design – successful products, with a focus on sustainable methods, improving communication, spreading awareness
- Like and subscribe to hear all of our informative upcoming episodes!
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:Louvers International www.louversintl.com
Richard Wyton https://www.linkedin.com/in/richard-wyton-mies-iald-aee-061a81b/
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design, Inc. http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Thank you to our sponsor Insight Lighting
Next Episode

Episode 13: Work-Life Harmony in Lighting Design
How does the lighting industry foster a unique sense of community, and what lessons can we learn from its collaborative environment despite competition?
In this episode, Avi Mor and Lisa Reed welcome lighting designer and podcast host Rachel Fitzgerald CLD, LC, IALD, IES, LEED AP BD+C. Rachel shares her 21-year journey through the lighting design world - from childhood curiosity about architecture to a degree in architectural engineering, Rachel’s path is driven by both passion and expertise. Avi, Lisa and Rachel delve into the rapid evolution of the industry, where technology and diverse projects continually reshape the landscape. Rachel emphasizes the importance of budget transparency and open communication for project success. There is also a delicate balance between creativity and technical expertise, often at the heart of the designer’s role. Lastly, Rachel offers valuable insights on maintaining work-life balance, particularly through her “Whelmed” podcast, advocating for self-care in an increasingly competitive and demanding field.
In This Episode:
- (00:00) Rachel Fitzgerald shares her journey into lighting design, reflecting on the evolving industry and the importance of embracing change and learning from each project
- (09:58) Budget transparency, detailed pricing, and open communication
- (14:23) The challenges lighting designers face in a growing industry, maintaining camaraderie and advocating for value
- (21:20) Fostering community in the lighting industry, work-life balance through the Whelmed podcast
- (27:42) Being overwhelmed, balancing life and stress
- (32:29) The “art and science” of lighting, living in the middle of the two, balancing creative and technical in construction
- (42:55) Closing thoughts, dynamic evolution and growth in our industry, the promise of 2025, and the importance of adaptability and engagement
- Like and subscribe to hear all of our informative upcoming episodes!
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:Rachel Fitzgerald LinkedIn https://www.linkedin.com/in/rachel-fitzgerald-44901839/
Stantec https://www.stantec.com/en/services/lighting-design
Whelmed Podcast https://www.whelmedpodcast.com/
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
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