Valeria Lipovetsky on Creating Engaging Content, Build Authentic Brand Partnerships, and Navigate the Challenges of Content Creation

09/12/23 • 40 min

Crafting content that establishes a connection and resonates with your audience is the key to engaging content. Renowned long-time influencer and content creator Valeria Lipovetsky, shares how she fuses her personal style and authentic storytelling when creating engaging content. She shares how to maintain authenticity while navigating the world of partnerships and sponsored content, how she’s turned her business into a collaborative agency, and some of the biggest lessons she’s learned along the way. Tune in to be inspired by the resilience that drives longevity and the beauty of crafting narratives that resonate deeply with audiences. Follow Marianna: @marianna_hewitt Follow Valeria: @valerialipovetsky This episode is brought to you by: Beis: beistravel.com/MARIANNA for 15% off your first purchase Caraway Health: new members get 30 days free at caraway.health/marianna Clean Simple Eats: CleanSimpleEats.com and code MARIANNA at checkout for 20% off your first order. Westin: Westin hotels Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

How to Elevate your Personal Brand + Content Strategy, Connect with Your Audience and Create Engaging Content with Social Media Strategist Alyssa Chan-Evangelista

Do you want to enhance your personal brand and content approach on Tiktok or Instagram? Alyssa Chan-Evangelista, a social media strategist and content creator, shares how to craft content and develop a personal brand to elevate your business. Alyssa discusses the significance of leveraging the "lifestyle pillar" and provides insights on authentic personal branding, content optimization, and audience engagement. We explore how to align your content with marketing priorities and foster genuine connections with followers. In a landscape where authenticity drives engagement, Alyssa's strategy, combined with actionable insights, empowers creators to establish lasting connections and maintain relevance in their content journey. Follow Marianna: @marianna_hewitt Follow Alyssa: @inspiredmediaco This episode is brought to you by: Nutrafol: nutrafol.com/scalp with code MARIANNA for ten dollars off your first scalp care order Clean Simple Eats: CleanSimpleEats.com and code MARIANNA at checkout for 20% off your first order. Westin: Westin hotels Georgia Tech Scheller College of Business (AY) University: gtmbawomen.com Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

undefined - Solo Episode Q&A: Daily Non-Negotiables, Current Workout Routine, Dealing with Anxiety, Personal Style, NYFW Update and Are Blogs Making a Comeback?

Solo Episode Q&A: Daily Non-Negotiables, Current Workout Routine, Dealing with Anxiety, Personal Style, NYFW Update and Are Blogs Making a Comeback?

In this week’s solo episode with Marianna she answers questions you want to know. Starting with a life update from NYFW to her daily non-negotiables and habits that make her feel the best. She shares her current workout routine and what she recently added, as well as her tips for dealing with anxiety. If you want to figure out your personal style, Marianna has advice and how to use Pinterest and Instagram to clean out your closet. And if you are a content creator, she chats about how blogs are making a comeback. Follow @Marianna_Hewitt Subscribe to Life with Marianna Newsletter NEW Summer Fridays Sweet Mint Lip Butter Balm is available now at SummerFridays.com and Sephora.com Links Mentioned: Allison Bornstein episode Allison Bornstein book Style Words This Weeks Sponsors: Kion Aminos: 20% off at getkion.com/MARIANNA and listen to the episode here Shopify: shopify.com/marianna for one dollar per month trial period Westin: Westin hotels Georgia Tech Scheller College of Business (AY) University: gtmbawomen.com Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.