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201: The Entrepreneurial Journey of a Digital Marketing Firm, with Luke Nesler and Jeff Welsh of Impakt Marketing
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
08/22/16 • 13 min
Hey hey! Welcome to episode 201 of Life on Fire. There are certain similarities in the journey of all entrepreneurs, no matter what industry they are in. Luke Nessler and Jeff Welsh are a great example of that.
On this show, Luke and Jeff talk about the origins of their digital marketing firm, Impakt Marketing. They explain why they got started, how they made the leap from local experts to working with national big names, and how they’ve overcome their biggest challenges. Listen in to hear their story, learn from their experiences and get closer to living your life on fire.
In this episode you’ll hear:
- What was their original vision for their agency? (2:50)
- Their intern strategy for lean growth, and how you can you use it. (4:15)
- Why they’ve never needed to advertise to get more clients. (5:20)
- What is the biggest challenge they've overcome? (8:05)
- How did they almost double the attendance for MotoCross? (10:05)
- And so much more!
Luke Nessler and Jeff Welsh are the co-founders of Impakt Marketing. The two met while working at a co-working space. They began to collaborate on projects for local agencies, until they realized they could work together for their own clients!
With that light bulb moment lighting the way, they took the leap to go out on their own. Today they have a crew of their own working for on large campaigns for nationwide brands. On payroll, they have 11 people including themselves. And on any given day there are a few interns working in-house as well, growing the office team to 16.
And those interns have been a key part of their strategy to grow in a lean, controlled and progressive way. Their offices are in a college town in West Virginia and they tapped into the local market of talented college students to help.
After asking one of their former professors to send over his best and brightest, Luke and Jeff took those interns under their wings. They taught them about the business and utilized the interns’ talents. Rather than the usual coffee runs and print job assignments, these interns gained valuable skills they could use as graduates.
And some of those interns have even stayed on staff. In fact, one of their best employees today started as an intern with them. Because of that, Impakt Marketing has a reputation on the West Virginia University campus as a great place to get an internship.
Impakt Marketing has also built a reputation with their clients. They’ve never had to do any advertising since they opened shop! Rather than advertise, they invest in relationships. They go to events and network, and build connections with people. That was the key to going from being a locally-focused agency to a firm that works with big name national brands with extensive campaigns.
Not wanting to rest on their laurels or neglect their roots, they’ve created an on-demand video product that helps small businesses do what Impakt does for their large clients. So the small companies that Impakt normally wouldn’t work with, still get the benefit of Impakt’s expertise, and Impakt gets an ongoing source of revenue.
To hear more about how and why they’ve created their launchpad program as well as how they doubled the attendance for one of their clients’ events, listen in to episode 201 of Life on Fire.
EPISODE RESOURCES
- Impakt Marketing web site
- Impakt Marketing on Facebook
- Marketing Launchpad program
- Complimentary consult with Luke
- Life on Fire Movement
- Life on Fire Fest 2016
- Subscribe to Life on Fire TV Podcast
- Write a Review on iTunes
- Life on Fire Movement
- Life on Fire Fest 2016
- Subscribe to Life on Fire TV Podcast
- Write a Review on iTunes
197: 3 Steps to Create a Vision For Your Life
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
07/25/16 • 13 min
Hey hey! Welcome to episode 197 of Life on Fire. Having coached over 2,000 people now I have found there is one critical component to creating their biggest vision and their most epic life on fire: clarity.
If you’ve ever felt stuck or felt like you had to fight for everything then today’s show is for you. When you have clarity and vision, everything in your life shifts. You are called into action, you have a fire in your belly to make things happen in a way you didn’t before. It is possible to be pulled by your vision, and not to push your way through life. Clarity makes that happen.
In this episode you’ll hear:
- If you don't have a vision for your life, what happens? (1:15)
- Your biggest mess is your biggest what? (4:20)
- What are the things in your life that have formed your vision? (8:35)
- Why what pisses you off will help you create your legacy. (9:50)
- The exercise to help you craft your stance and define your movement. (10:25)
- And so much more!
If you don’t have a vision for your life nothing great happens. Think about - all great, incredible leaders have had a vision that has called them into greatness. They didn’t just arrive there, they were called by something bigger than themselves. Each of us has that calling, and by taking the three steps outlined below you can find yours.
1. S is for Story.
With story think about what has happened in your life that has led to where you are today. What experiences, moments, events have happened that have shaped you? Think longer term then just the last year or two years.
I’ve coached over 2k people and I've walked many through this process. When I first say story people only think about the last year or two, but you want to go back throughout your entire life. What has happened to you in your life that has made you uniquely you? Go all the way back!
Revisit your entire life: take a piece of paper and write down the timeline of your life. You'll see the biggest challenges from your past. When you see them take note! Get excited - your biggest mess is your biggest message. On today’ show you’ll hear a real-life example of this from a client of mine, let his journey inspire and motivate you to do the same.
2. Stance: What do you stand for?
What is your stance in the world? What pisses you off? What do you want to change about the world? What movement are you creating?
And when you’re thinking about this think about it in terms of other people, in terms of your contribution and your legacy, and then answer the question what pisses you off! By finding out what bothers you you can find your movement and your passion for creating change.
3. Strategy.
This S is how you take your vision and make it a reality. You can't sit back and wish it to happen, that won’t work. Positive thinking and affirmations are important, but you have to get into tangible action. And when you have a vision for something bigger and greater in this world that will call you into action and help you create your strategy. Perhaps it’s writing books, or speaking at conferences, or hosting your own events, or something else. All of these are strategies you can use to bring your message into the world.
If the 3 S’s speak to you and you want to map them out for yourself join our Life Vision Challenge. You’ll be joining other people on the same quest as you are, and you’ll get support, accountability and partnership! Check out today’s episode and then join us as we bring your vision to life, and start creating your very own life on fire!
EPISODE RESOURCES
How to Turbocharge Your Vision, with Dr. Dave Jackson
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
07/18/16 • 64 min
Hey hey! Welcome to episode 196 of Life on Fire. Have you ever wondered how two people could learn the same thing and one could be super successful with it, and the other not? The difference maker is their vision or lack thereof in the not-successful person.
Today you’re going to find out exactly why vision is such a powerful way to create the life you want. And you’ll be learning it from one of my personal favorites and my dear friend, Dr. Dave Jackson. Dr. Dave is here to talk about the power of purpose, why goals alone don’t work and how to turbocharge your vision of your life.
In this episode you’ll hear:
- The bigger the why the easier the what? (4:45)
- What is pissionate? (19:05)
- What is one strategy that will truly move you forward? (22:15)
- How to get your spouse or significant other on board with your entrepreneurial vision. (36:20)
- Why not to steal someone's struggles. (54:00)
- And so much more!
Today Dr. Dave Jackson is an ultra-successful chiropractor helping other chiropractors build thriving practices, and saving thousands of lives in the process. But he went through tremendous challenges and obstacles to get where he is; as he says he has ETR: earned the right to speak and share his message.
The first major challenge he faced was at 16 years of age. He was hit head on by drunk driver and naturally, was put in the hospital. He broke his neck, and had permanent damage to his body. At the time he was a pro skateboarder but he was determined to become an orthopedic surgeon when he went to college. He had broken his arm 5 times during his skateboarding career and his orthopedic surgeon became his hero because he put Dave back together again each time.
However after he was hit by a drunk driver, his surgeon couldn’t fix him. No one could: not numerous surgeries, rehabs, drugs, etc. None of it worked. But Dave’s girlfriend at the time worked for a chiropractor.
However he was a typical kid: he didn’t believe chiropractors were “real doctors” and made fun of her employer. He called his girlfriend’s boss a “chiroquacker” and didn’t lend any credibility to the chiropractor industry.
But eventually he gave in to her continuous suggestions and he saw the chiropractor. As you might have guessed, he was better with one adjustment. He had feeling back in his fingers that were supposed to have permanent nerve damage. On that chiropractor’s table Dave decided he would pursue that career path and become a chiropractor himself.
So he earned his chiropractic education, and opened a practice. He proceeded to fail 9 times with 9 different practices. As he relays on this episode, he failed "hard core"! Two and a half years later, he took his diploma, threw it in the trash bin and lit it on fire! He traded his degree for wrenches and became a mechanic for the next six months.
Another turning point came after those six months however. Although he had no money, no confidence, no self-esteem but agreed to his first blind date. It would prove to be his last. He fell in love with his now-wife that night and they were married five months later. As he describes, they have been in an epic love affair for the last 26 years.
Dr. Dave took his commitment to his wife seriously and committed to succeeding as a chiropractor. On this episode he shares how a simple mindset shift changed everything for him and took him from broke, and numerous bankruptcies to a thriving, 7-figure practice. One day someone asked him what he does for a living. He responded by saying: “I am a chiropractor, I save lives through the power of chiropractic.”
And from that moment on everything shifted for him. He believed in those words, he believed they were true for him and that was all it took. After that everything he touched in his business turned to gold! That is the power of purpose and of living out your why.
On this episode, Dr. Dave explains how to think about purpose and vision, and why thinking about your vision differently may be the key. He also shares why it’s so important to have your purpose, vision and goals in alignment - and he shares a personal story of what happened to him when his were not. It is a powerful story he hasn’t shared more than a few times before today!
You’ll definitely want to hear the lesson he learned from that experience, as well as what he did to generate $128,000 in sales in one night (when he knew nothing about online marketing at the start). Finally he wraps up with an explanation of why a “to be list” is so much more important than a “to do” list.
Dr. Dave is a powerful example of what life can be like when your vision, purpose and goals are in alignment. Listen in and then take action on what you learned - leave a comment below with your top 3 values, values are a critical piece of living a life on fire.
EPISODE RESOURCES
127: How to Turn Challenges Into Opportunity
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
03/02/15 • 27 min
Hey everybody! Thanks for tuning in for another episode of Life on Fire TV. On today’s show a very special woman joins us to tell her story, Shirley Solis.
Shirley candidly and authentically talks about how she’s turning her greatest challenges into opportunity. We dive into her VIP Day and what brought her to the Life on Fire Community, including overcoming tremendous difficulties in her marriage and how those led her to discover her true purpose and calling in life.
Shirley shares the full story in the audio and video below, but when I recently met her she told me she and her husband are strong Christians who have built a business helping families of faith homeschool their children. They’ve traveled the country working with these families and being an example of a happy, committed marriage.
Until Shirley found out her husband had emotionally cheated because of an addiction to pornography. Later she discovered he had physically cheated as well.
In this episode you’ll hear:
•Why leaning into your greatest challenges creates opportunity. (1:15)
•How Shirley turned around her marriage, her family and her business. (7:00)
•What to do when your Life on Fire vision scares you. (18:30).
•What's one of the most powerful questions to help you define your purpose? (23:20)
•Why accountability is so important. (25:00)
•And so much more!
Shirley openly shares all of this during her VIP session with me, and goes on to talk about her decision to stay committed to her husband, their six children and the life they’ve created. She chose to step into her power as a woman, and be a leader for everyone in their family and in their business.
That commitment and that stand brought her to me. She had a program she wanted to expand, scale and grow called “Building Character With Your Children”. But as we talked about that program Shirley said it felt like it was her “duty” to build it.
So I dug in, asked her a few key questions to get her thinking beyond duty and start thinking of what her version of a life on fire would look like. When you listen to this episode you will hear with your own ears when her “ah ha” moment happens!
And it’s a transformative moment for her, Shirley describes in vivid detail what her real purpose and mission is in this lifetime. She is incredibly excited to work with women and hold live events that completely reinvent what a motivational and inspirational conference should be like. From tastes to colors to sounds, Shirley creates it during our session.
You can hear a clip of it in this episode, but it’s the most impactful if you listen to the full audio or video of our VIP session. I strongly recommend the full length version if you’ve been considering having your own VIP Day. You’ll really understand what’s possible for you if you see and hear Shirley create her life on fire!
And when you are ready to turn your challenges into opportunity email support at lifeonfire.com and write VIP Day as your subject line. Be sure to include your phone number so the LOF team can call you back and set up your personal VIP Day.
EPISODE RESOURCES
•Shirley Solis’ web site http://www.shirleysolis.com/
•Full link to Shirley’s VIP day video and call
•Special VIP Day discount [email protected]
•Subscribe to Life on Fire TV Podcast http://www.lifeonfire.com/itunes
•Write a Review on iTunes http://www.lifeonfire.com/itunes
© 2015 Life on Fire, Inc.
124: How to Make 6-Figures With a Business Coach
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
02/09/15 • 28 min
Aside from proposing to my fiancé, hiring a business coach was the #1 best decision I’ve ever made in my life, and it’s the reason Life on Fire exists today.
But, how do you go about finding and hiring the right coach for you and, in-turn, making more money?
I wish I could say my story was that I had the insight and forethought to hire a business coach from the get go, but that was definitely not the case.
The lightbulb came on for me, however, when, after following some bad professional “advice” and having one business turn into a total disaster, I reestablished myself, and actually sold my next business by the age of 30.
I thought hitting that massive goal of mine was going to put me on top of the world, but it was actually the complete opposite. Although I had more money than I had ever had, I felt totally alone and purposeless.
It was about then that I met a friend, Shanda Sumpter, who seemed to have this fantastic life, and great energy, attitude, and business where she takes a week a month off and so on, so I asked her how she did it.
And, very simply, she said, “I have a business coach.”
I thought, “Wait? That’s it? That’s your secret?”
For her, that truly was her secret. She invested $3,000 per month to have 1-on-1 coaching and group mastermind time with her business coach to help keep her on track, set goals, and bounce strategic ideas off of. It was basically like taking on a marketing and life strategist as a partner and mentor for her life and business.
So, I begged this woman (Suzanne Evans) to let me into her coaching program which was completely full at the time, and somehow I got her to let me in.
One of the first steps in working with Suzanne was an in-person 1-on-1 VIP coaching day, just her and me.
This was where the magic truly happened.
When you’re inside your own head or your own business, it’s hard to step outside of that, take off the blinders, biases, and limiting beliefs and coach yourself.
This is one of the HUGE benefits of why many professionals hire a coach. They know that it’s impossible to observe and coach themselves and somehow come up with new solutions on their own that they’ve never thought of before.
Since that day years ago with Suzanne, I’ve come to realize that providing those same 1-on-1 dedicated blocks of coaching time with my clients and really drilling down into their business and lives to come up with clear strategies and and action plan is one of my best skills as a business coach.
One of the key components of a VIP coaching day is to get super clear on what your purpose or your stance is.
Once you own that, and your life and business are in alignment with that, your business suddenly takes on an entirely new meaning and level of fulfillment for you.
Becoming 100% clear on your purpose is the primary reason for hiring a business coach and something you must receive when coaching with someone.
When it comes to hiring a coach, one significant criteria to consider is, is the coach in a position you’d like to be?
From there, you want to find out what their areas of expertise are, whether they have other coaches on their team, what their personal background is, what their network looks like, and so on.
So, as a starting point, my free gift to you is the opportunity to schedule a 1-on-1 complimentary 30-minute coaching call with me or my team to help you get clear on your purpose and strategy.
We can only do so many calls, so if it’s something you’d like to take advantage of, head over to LifeOnFireFreeCoaching.com now, take a look at the details, and see if it makes sense for you.
Again, that’s my free gift to you, at LifeOnFireFreeCoaching.com!
Thank you for subscribing to our podcast in iTunes! Start living your purpose today!
118: John Lee Dumas on Making the Leap from Corporate to Thriving Entrepreneur
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
01/09/15 • 30 min
We are so excited to bring you today’s special episode featuring 7-figure podcaster, John Lee Dumas, live from stage at our recent Ignite Event to speak on his journey and leap from the corporate world into entrepreneurialism!
John’s post-military life found him sitting in a cubicle, commuting to work, and doing the suit and tie thing, every day, like so many others do.
For him, this simply wasn’t enough. As he puts it, he wasn’t living his life on fire and he felt his life slowly extinguishing.
After 6 years of trying different career paths and not find his passion he had a defining moment one day while on a long commute when he ran out of podcasts to listen to.
A lightbulb went off and he said, “There needs to be a 7-day a week podcast.”
And, what John wanted to make unique about his show in interviewing entrepreneurs was not only highlighting their current successes, but specifically talking about their failures, their “ah-ha” moments, and what we can learn from their trials.
Making that leap from a 6-figure stable corporate salary to start a podcast was terrifying, John admits.
However, he acknowledges, that the feeling of being scared is also proof that you’re on the right track.
You have to get outside of your norm and your comfort zone in order to make radical change happen in your life.
And, “You have to find your leverage point”, John says.
For him, it comes back to a pledge he made to 4 dear friends and comrades he lost while serving in the Iraq war, which was that he was not going let their sacrifice be for nothing by living anything less than what is his life on fire.
When it came to starting his podcast, John had a bit of an issue in that he had no idea whatsoever how to create a podcast!
So, he made a very strategic move that he will be forever grateful for, which was to reach out to someone who was where he wanted to be and ask to be mentored by that person.
Luckily, the person accepted John’s request, and with a hefty investment from John to his mentor in exchange for her coaching, that was the moment that made it real for him.
He was no longer a dreamer or an amateur. He had become a “doer” and aspiring professional.
When it was time to build his business, John’s foresight and discipline to avoid distraction and avoid trying to jump on everything that appeared to be an opportunity is what truly allowed him to focus and thrive in his “lane”.
Most people want to cast out their net and go one mile wide and one inch deep, never creating any real depth in any particular area.
John, however, had the complete opposite approach, he chose to go one inch wide and one mile deep, creating a massive focus on the things he needed to do to be successful.
Your income and happiness will be directly related to how you use that time.
He reminds us that no matter what business you’re in, your biggest asset is your time.
So, very true.
And, finally, we ask John to describe his life on fire, which he answered with two words, “Ripple Effect”.
Meaning, he feels that he’s truly having an impact when not only does he receive a message from someone thanking him for how he’s inspired or helped that person, but THAT person has an email from someone who they have helped an inspired.
Amazing!
If you’d like to learn more on how to start your own podcast, go to http://lifeonfire.com/paradise, to learn directly from John, how to start your own podcast and follow in his footsteps!
Thank you for subscribing to our podcast in iTunes! You set our Lives on Fire!
96: Behind the Scenes of Building a School in Guatemala
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
10/28/14 • 26 min
We couldn’t be more excited to share this special episode with you where we give you a sneak peek into how we’re giving back, through the organization Pencils of Promise, and building a school in Guatemala.
A big part of the mission behind Life on Fire an as organization is is giving back.
Last December we raised over $5,000 to purchase Kindle eReaders and donate them to foster teens to promote reading and entrepreneurialism and it was an amazing experience.
This year we are raising the bar and have pledged $25,000 to build a school through the organization Pencils of Promise in Guatemala.
We experience, first hand, the difference of in the quality of the school we are helping to build vs. the existing structures and see how much better and more conducive of a learning environment these children are going to have.
After immersing ourselves in the cause and the culture, and most importantly, spending time with the children in the community, words can’t describe the way it feels to know you’re making a difference at that level.
And, we’re giving you the opportunity to help!
We put together over $6,000 worth of training courses from us, Brian Tracy, Mike Koenigs, Michael Bernoff, John Lee Dumas, and MORE!
We asked all of these amazing entrepreneurs to donate their programs to be part of our fundraising program.
You can get access to all of these programs at BusinessOnFireBundle.com for a donation of just $97.
This is an unheard-of deal and these courses aren’t being offered anywhere else for this price!
The proceeds from your $97 donation will go directly to help the children you saw and heard in this episode, and the training courses will be yours to keep forever.
Make a small donation of just $97 and get a HUGE bundle of training programs at BusinessOnFireBundle.com today.
Thank you very much for watching and for donating.
If this episode inspired you in some way, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating.
Thank you for subscribing to our podcast in iTunes! You are a gift. Give your gift to others.
91: How to Fill a Room at a Live Event
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
10/13/14 • 16 min
Some call it “putting butts in seats”, today we’re calling it “How to Fill a Room at a Live Event”.
When planning a live event, by far the biggest concern is always making sure the room is full.
If it’s your first event, you may want to start off with a small 1-day event of, say, 50 to 100 people, depending on the costs involved.
As you get more comfortable with hosting events and knowing your strategy on how you’re going to attract attendees, you can build up to large events, such as a 3-day event with several hundred attendees.
A great strategy for attracting attendees is running Facebook advertising. This allows you to test your ticket sales process on a relatively small budget and it allows you to laser target the type of people your event is meant for.
Similar to many sales processes, there needs to be a sense of urgency for why people need to sign up now.
Most likely you will have minimum numbers that you need to reach with your venue to avoid extra charges. So, it is critical to know your attendance as far in advance as possible.
One way to create that urgency is through offering lower priced tickets to people to sign up early and raising the price as the event get closer.
For us, with our upcoming Ignite Event, we offered free tickets to anyone who registered by September 30th.
If you’re considering a free ticket offer, it is highly recommended that you still collect some sort of refundable deposit, such as a $97 deposit, so you know who is actually going to attend vs. who has great intentions to attend, but isn’t actually going to show up.
From there, follow up is key. Your attendees need to receive a confirmation email with the details of your event and any information they need to book travel.
If you’re working with a hotel and you’ve secured a hotel room block, that information needs to be clearly communicated to your attendees.
Following up with a welcome phone call is a great way to make your attendees feel special and to make sure you’re communicating important event details to them.
Another fantastic opportunity you have in your follow-up communication is to encourage your attendees to bring a friend.
Making the bring-a-friend process simple for your attendees can allow you to increase your attendance by up to 30%!
If you want to see how this whole process is modeled, go check out IgniteEvent2014.com.
And, even better, if you want to see how an entire 3-day event for 300+ people is run, AND learn amazing marketing strategies, AND gain an even more successful mindset, AND make incredible life-long business connections...
Then, plan to ATTEND Ignite!
It’s December 5th-7th in San Diego, California!
Grab your ticket today at IgniteEvent2014.com!
Fired up about hosting or attending a live event! If so, we would greatly appreciate you writing a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating!
Thank you for subscribing to our podcast in iTunes! Make today YOURS!
59: Andy Zitzmann on Friending Your Fear
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
07/18/14 • 10 min
Our natural reaction as humans is typically to avoid fear to move away from it. Host of the daily Gametime Podcast, Andy Zitzmann, offers a more empowering perspective he calls “friending your fear”.
You may have heard the word fear broken down into the four letter phrase, “False Evidence Appearing Real”.
Well, Andy has a better acronym: “Face, Embrace, Act, Repeat”
Andy’s philosophy is that the emotional response triggered by fear, in the moment, for you, is real. So, rather than treating it as though it’s not real, he encourages you to embrace it and move towards it (without putting yourself in physical danger, of course).
The first step in the process is to recognize when fear of something is holding you back. That might be fear of failure, fear of rejection, fear of the unknown, fear of change.
When you catch yourself reacting to fear, you create an opportunity to decide how you want to proceed from there.
We often embrace our fears. But, we embrace them negatively.
Through Andy’s method, instead of thinking about all the negative possibilities and things that could go wrong, we spend a few minutes thinking about all of the things that could go right and the positive outcomes.
And, once you face your fear, and embrace your fear, the next step is to act, and then repeat.
Are fears are not likely to go away completely. But, we can certainly diminish them by building our confidence.
Great stuff, Andy!
For a quick 3-5 minute daily dose of inspiration and motivation, make sure you subscribe to Andy’s Gametime podcast in iTunes or or Stitcher Radio. It is sure to fire you up and give you fantastic energy to fuel your day! And, be sure to go to Andy’s website, GametimeMovement.com for even more great stuff from Mr. A.Z.!
Love this episode with Andy Zitzmann? If so, please write us a review in iTunes telling us what you love about Life on Fire TV and give us a 5-star rating, and be sure to do the same for Andy’s Gametime podcast!
Thank you for subscribing to our podcast in iTunes! We love you!
76: Larry Petretti on Doing Big Business & Giving Back Big Time
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
08/27/14 • 39 min
Want to know how to start and run a $75,000,000 company, and how that success can allow you give back?
Today we’ve got a very special guest on the show who has done just that through his company, Petretti & Associates, and the organization Pencils of Promise.
Larry Petretti has spent his entire adult life in the contraction business. He started at the bottom and worked his way up to running a $50 million dollar company as CEO, then in 2010 started his own company.
When Larry started his company, he had a clear philosophy, “We were never looking to be the biggest. I told the boys, let’s be the best.”
“Exceptional service. Period. That’s it.”, is how Larry treats all of his clients.
One key to the success of Larry’s company was that he was incredibly specific about his niche and value proposition. He wasn’t taking on any and all construction projects. He wanted to do corporate interiors for fortune 500 companies.
Many people have heard the term, “success leaves clues”. Narrowing your niche is a common theme with successful people.
Another clue we can take from Larry is that he spends about 75% of his time meeting with clients and potential clients, which is the highest and best use of his time.
Way too many entrepreneurs and aspiring entrepreneurs waste 80, 90, or even 100% of their time in lower-level activities like managing email or doing technical work that could be delegated to someone else.
It’s actually very simple to determine what you should do in your business and what you should delegate. You should do what ONLY you can do. Everything else should be delegated.
After having been in business for quite some time, and having been approached for all kinds of fund raising activities, Larry was introduced to Pencils of Promise.
And, after meeting the people who ran the organization, he gave them the largest donation they had ever had at that time, $1,000.
This was eye-opening for Pencils of Promise and completely changed the way they looked at fund raising.
Fast forward to today, as we shot this interview, we’re sitting in Guatemala with Larry meeting the children we have committed to help and seeing the schools we have committed to build, and for Larry, that experience was one of the most touching and memorable of his life.
It is a rare experience to meet the recipients of your charitable donation face-to-face and to personally receive their gratitude, not to mention getting your hands dirty and actually helping with the mission.
For Larry, and for us, that was the most impactful part of our experience as donors.
What an amazing inspiration Larry is, both as a business man and philanthropist!
Interested in finding out how you can help?
Just go to http://lifeonfire.com/76 for more info!
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FAQ
How many episodes does Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth have?
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth currently has 242 episodes available.
What topics does Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth cover?
The podcast is about Social, Show, Health & Fitness, Marketing, Media, Entrepreneur, Money, Work, Home, The, Facebook, Podcast, Podcasts, Fire, Tim, Internet, Business, Coaching, Coach, Careers, Online and Life.
What is the most popular episode on Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth?
The episode title 'How to Successfully Host a Live Event' is the most popular.
What is the average episode length on Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth?
The average episode length on Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth is 33 minutes.
How often are episodes of Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth released?
Episodes of Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth are typically released every 3 days, 23 hours.
When was the first episode of Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth?
The first episode of Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth was released on Mar 13, 2014.
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