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Life of an Architect - Ep 166: 2024 Yearapalooza

Ep 166: 2024 Yearapalooza

12/15/24 • 59 min

Life of an Architect
December 2024, and Andrew and I find ourselves in front of the microphone for the final time until 2025 – from my perspective a mere 28 days away. It is the annual state of the state address where we look back at all the interesting bits and pieces covered over the last 12 months while providing a sneak peak at the adventures to come in 2025. . ... Welcome to EP 166: 2024 Yearapalooza. [Note: If you are reading this via email, click here to access the on-site audio player] [hoops name="top1"] Today we are wrapping up the 2024 podcast season. I don’t know about you but I am ready for a break. Any part of wrapping up should include some sort of reflection but we will also be spending a portion of the show – presumably towards the end – of looking forward, what do we think we are doing and what might we be talking about. I built todays conversation based on a similar format to how we wrapped up 2023 – a pulling back of the curtain to talk about what matters – at least where this website and podcast are concerned, and what we are thinking for next year. In an effort to look forward, I am a believer that you have to look back, take a look at what work – and what didn’t – so that you can modify behavior in a way that is beneficial and meaningful to all those involved (us as creators, you the listener as participants.) impossible to read but even at this size, this is only 4 of the 8 years worth of downloads By the Numbers jump to 6:56 I will admit that I used to be obsessed with the numbers associated with the blog site - and eventually the podcast - but the reality is that I don't care so much anymore. That doesn't meant that I don't ever look, but my reasons for looking have less to do with how the show or site is performing and more about what topics and discussion are of interest to the people who visit this site and listen to the podcast. While I still end up choosing topics that represent my current activities and interests, it's interesting to know what people think is worth their attention. Since there is a lot of secrecy surrounding the true metrics of how podcasts perform, most of the benchmarks I refer to are fairly generic and all are free to access. The gold standard to determine how a podcast is performing is how many downloads an episode has at the 30 day mark, and according to data commonly cited by platforms like Libsyn and Buzzsprout, this is where ALL podcast (regardless of genre or topics) fall based on that standard: Podcast Performance by Percentile Top 50%: ~30 downloads per episode in 30 days. Explanation: This is the median—half of all podcasts achieve fewer than 30 downloads within 30 days. Top 25%: ~100 downloads per episode in 30 days. Explanation: Podcasts in this range are doing better than 75% of shows and likely have a niche audience with consistent engagement. Top 10%: ~400-500 downloads per episode in 30 days. Explanation: These podcasts are often well-established and attract a steady audience, making them appealing to niche advertisers or sponsors. Top 5%: ~1,000 downloads per episode in 30 days. Explanation: At this level, a podcast is highly successful in its niche, with a strong following and the potential for premium sponsorships or monetization. Top 3%: ~3,000 downloads per episode in 30 days. Explanation: These podcasts are industry leaders within their category and are often approaching mainstream popularity. Top 1%: ~5,000+ downloads per episode in 30 days. Explanation: These podcasts are typically professional productions with large budgets or significant marketing reach. They often attract substantial sponsorship deals and are highly recognized within the industry. For the 2024 season, the Life of an Architect podcast averaged 4,847 downloads per episode at the 30 day mark ...which puts us just shy of hitting the Top 1% of all podcasts. Andrew and I are obviously proud of this accomplishment but the reality...
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December 2024, and Andrew and I find ourselves in front of the microphone for the final time until 2025 – from my perspective a mere 28 days away. It is the annual state of the state address where we look back at all the interesting bits and pieces covered over the last 12 months while providing a sneak peak at the adventures to come in 2025. . ... Welcome to EP 166: 2024 Yearapalooza. [Note: If you are reading this via email, click here to access the on-site audio player] [hoops name="top1"] Today we are wrapping up the 2024 podcast season. I don’t know about you but I am ready for a break. Any part of wrapping up should include some sort of reflection but we will also be spending a portion of the show – presumably towards the end – of looking forward, what do we think we are doing and what might we be talking about. I built todays conversation based on a similar format to how we wrapped up 2023 – a pulling back of the curtain to talk about what matters – at least where this website and podcast are concerned, and what we are thinking for next year. In an effort to look forward, I am a believer that you have to look back, take a look at what work – and what didn’t – so that you can modify behavior in a way that is beneficial and meaningful to all those involved (us as creators, you the listener as participants.) impossible to read but even at this size, this is only 4 of the 8 years worth of downloads By the Numbers jump to 6:56 I will admit that I used to be obsessed with the numbers associated with the blog site - and eventually the podcast - but the reality is that I don't care so much anymore. That doesn't meant that I don't ever look, but my reasons for looking have less to do with how the show or site is performing and more about what topics and discussion are of interest to the people who visit this site and listen to the podcast. While I still end up choosing topics that represent my current activities and interests, it's interesting to know what people think is worth their attention. Since there is a lot of secrecy surrounding the true metrics of how podcasts perform, most of the benchmarks I refer to are fairly generic and all are free to access. The gold standard to determine how a podcast is performing is how many downloads an episode has at the 30 day mark, and according to data commonly cited by platforms like Libsyn and Buzzsprout, this is where ALL podcast (regardless of genre or topics) fall based on that standard: Podcast Performance by Percentile Top 50%: ~30 downloads per episode in 30 days. Explanation: This is the median—half of all podcasts achieve fewer than 30 downloads within 30 days. Top 25%: ~100 downloads per episode in 30 days. Explanation: Podcasts in this range are doing better than 75% of shows and likely have a niche audience with consistent engagement. Top 10%: ~400-500 downloads per episode in 30 days. Explanation: These podcasts are often well-established and attract a steady audience, making them appealing to niche advertisers or sponsors. Top 5%: ~1,000 downloads per episode in 30 days. Explanation: At this level, a podcast is highly successful in its niche, with a strong following and the potential for premium sponsorships or monetization. Top 3%: ~3,000 downloads per episode in 30 days. Explanation: These podcasts are industry leaders within their category and are often approaching mainstream popularity. Top 1%: ~5,000+ downloads per episode in 30 days. Explanation: These podcasts are typically professional productions with large budgets or significant marketing reach. They often attract substantial sponsorship deals and are highly recognized within the industry. For the 2024 season, the Life of an Architect podcast averaged 4,847 downloads per episode at the 30 day mark ...which puts us just shy of hitting the Top 1% of all podcasts. Andrew and I are obviously proud of this accomplishment but the reality...

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undefined - Ep 167: How Did We Get Here?

Ep 167: How Did We Get Here?

It is the start of a New Year, everything still smells fresh and most things looking forward are theoretically in place for an amazing year ... at least I think so. Since it is first podcast episode of 2025, today’s conversation is more of an introspective look into a career and just how bad or good things have gone over the last 30+ years. While this is not a look into my own personal diary, it should provide you with a framework when you decide to look at whatever it is you’ve got going on as well. Welcome to Episode 167: How Did We Get Here? [Note: If you are reading this via email, click here to access the on-site audio player] I have a guest on today’s episode as my typical co-host Andrew Hawkins, who was supposed to be in Japan during the time we needed to record, fell sick enough that he had to cancel this trip and is currently recovering at home. To that end, I have another good friend of mine sitting in to play point/counterpoint in today’s conversation. I have asked friend, neighbor, and just like me, a Principal and Senior Project Designer at BOKA Powell, and 3-time participant on the podcast Lane Acree to sit in and hopefully not point out just how dumb I am. Given today’s topic, I thought it would be interesting to see how two people who didn’t even know each other a few years ago both ended up in the same place, despite the reasons behind the journey being completely different. Bob Borson one fateful Christmas morning ... The Beginning jump to 05:06 When I reflect on how I got started in architecture, it all goes back to the moment my dad gave me a drawing table at age five. From that day on, I knew I wanted to be an architect (he might have been angling for engineer but that's on him for not being more specific). I never questioned whether I would go to college—it was a given in my house—but I did face doubts that the profession that I had decided on might not be the right fit for me once I actually started my freshman year. I wasn’t as driven as my classmates, and I began to worry that I wasn’t cut out for architecture after all. Looking back, it wasn’t that I lacked ability; I just wasn’t putting in the same level of commitment. My parents had been strict, so when I got to Austin, I had all this freedom and indulged in everything the city had to offer. Eventually, I hit crisis point at the end of my freshman year and and took a year off from design studio during my sophomore year. I continued my other classes, but I needed that break to figure out what I truly wanted. When my junior year began, something clicked. I realized I wasn’t actually bad at design—I just needed to put in the work. That realization changed everything. It was a lesson in prioritizing my goals, a skill that still matters to me to this day. Meanwhile, Lane took a different path. He discovered architecture at a young age—around sixth grade—when he witnessed the process of designing his family’s home with a draftsman. From that point on, he immersed himself in art classes and drafting throughout high school and then once in college, he ended up landing a job at a small architecture office where he spent every summer and holiday break. That real-world experience gave him a big advantage over classmates who never set foot in a firm until after graduation. I find Lane’s background intriguing because he gravitated towards the use of computers, even when some of his professors believed technology stifled creativity. He taught himself tools like 3D Studio Max and came out of school with cutting-edge skills at a time when most people were still using the drafting board. By contrast, we didn't even have the option to use computer software while I was in college (despite only being only 10 years older than Lane). My focus was never on starting my own firm ... I just had 3 goals for myself once I graduated. I wanted to make a good living (which meant a yearly salary of $100,000), see one of my buildings get published in a history book,...

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