How A Health Scare Ignited A Healthier Living Brand: Mareya Ibrahim

04/04/18 • 74 min

Mareya Ibrahim is the Founder and CEO of Grow Green Industries, Inc., an eco solutions company focusing on produce food safety and shelf life. Grow Green Industries has created the Eat Cleaner product line which removes 99.99% of wax, pesticide and agricultural/handling residue that can carry bacteria from fresh produce.
Although Mareya was in the food industry as a holistic nutritionist and trained chef, she didn’t see the need for the Eat Cleaner products until her father was diagnosed with cancer and was told to stay away from fresh produce. Mareya joined forces with her scientist father to create a solution that would allow him to eat produce and not be afraid of contracting foodborne illnesses.
In this episode, Mareya shares how it felt to work her “second shift” building Grow Green Industries while maintaining a full-time marketing job and being a single mother. She also advises on the essential first steps to take when you are looking to patent a product.
Mareya and her work is an example of how the passion for solving one issue can end up being the catalyst for so many others. She also discusses the ins and outs of offering an affiliate program to her customers and how "show & tell" is the best model to educate and market.
There is no doubt; she is fueled by a fire to provide products that make food safer to eat, last longer and curb food waste!

Follow Mareya at @eatcleaner on Instagram and Facebook and @eatcleanerfood on Twitter. If you are interested in checking out the Eat Cleaner products, meals plans, and other helpful resources, go to www.eatcleaner.com.

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Previous Episode

How A Product Name Sparked Curiosity: Jenny Zheng

Jenny Zheng is the Founder and CEO of Little Fluffy Head Cafe, a Los Angeles based “cheese tea” shop selling an innovative, tasty treat new to the American market. Think of a fluffy cream cheese topping--not a block of cheese!

Three years ago while on a trip to Asia, Jenny tasted cheese tea for the first time and loved it. During that time she was working on her master’s in bioengineering at UCLA, but cheese tea ignited a passion in her to bring this unique beverage to her new home in Los Angeles.

In this episode, Jenny shares how she dreamed of owning a tea shop upon retirement. Alas, her cheese tea excitement flipped the timeline, and she opened her first cafe in her twenties. Jenny intentionally created the Little Fluffy Head Cafe space to accommodate Millennials social media skills by making each nook and cranny “Instagramable.” She wanted her customers to spread the gospel about these high-quality cheese teas and gave them the tools they need to willingly and happily do so.

Six months in and Jenny has learned a lot about using education as a marketing tool and how to capitalize on expanding her brand through Instagram (#saycheesetea). Jenny from one day has been incredibly thoughtful and receptive to structuring customer service that supports customers who are trying cheese tea for the first time. She also advises how to build a passionate customer service team.

Jenny is generous in sharing her mistakes and her tips. And while she might be brand new to the entrepreneurial world, her aptitude for research and strategy are notable.

Follow Jenny and her cheese tea empire at @littlefluffyhead on Instagram and @littlefluffyheadcafe on Facebook. If you are interested in trying cheese tea, go to www.littlefluffyheadcafe.com to view the menu and tell her LIBERTY sent you!

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Next Episode

How One Woman’s Health Crisis Led to Launching a Dream Business: Laura Williams

Laura Williams is the Founder and CEO of Poppyhill Flowers, a Wedding & Event Floral Design company based in Los Angeles.

In 2010 Laura, a social worker and teacher, found herself in the midst of a health crisis that would no longer allow her to continue teaching. As she searched for what was she was next, her husband asked her, “What makes you feel alive?” She remembered the poppy hills of Spain that she encountered many years before. So naturally, she launched a floral design company!

In this episode, Laura details how in the midst of healing from six surgeries that left her vocal chords compromised, flowers became her voice. She decided to dedicate a year to learn the craft and volunteered her floral design services. She didn’t necessarily have a business plan, but she knew her “why,” and that reflected in her floral creations. By going the extra mile for clients and being supportive of other vendors in the wedding industry, Laura and Poppyhill’s reputation grew to the thriving business it is today.

Laura has a unique ability to see the power of being in the business of creating beauty. She brings this understanding to every event she designs. She has let go of comparison, the worry of being copied and she has learned to conquer the giant of self-doubt. Laura’s soulful and honest responses will leave you wanting more.

Follow Laura at @poppyhill_flowers on Instagram and @poppyhillflowers on Facebook. If you are interested in checking out Laura’s portfolio and services, go to www.poppyhillflowers.com.

Hosted on Acast. See acast.com/privacy for more information.