95. How to Choose the Right Partner for New Venture: Lisa Hickey & Jen Menchaca

02/14/24 • 49 min

Lisa Hickey & Jen Menchaca are two seasoned female veterans in contemporary fashion. They are longtime friends and colleagues and used their combined experience in sales, marketing, and branding to create the perfect collection of elevated basics for the market. The two love t-shirts and have always wanted to start a t-shirt line. Together, they identified a hole in the market for t-shirts in the better contemporary space. They noticed for a lot of brands, the t-shirt is an afterthought. From the beginning, Perfect White Tee listened to their customers by starting with the three classic styles they knew their customers wanted and needed.

In this episode, Nada sits down with Lisa and Jen to discuss their partnership and how it turned into a sweet friendship over the years. The two offer advice on what to look for in a business partner and share the challenges they faced before launching The Perfect White Tee.

Check out the Perfect White Tee website. Lisa is reading The Everyday Hero Manifesto by Robin Sharma, and Jen recommends listening to the Smartless Podcast. Follow on Instagram: @perfectwhitetee

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Check out the Perfect White Tee website. Lisa is reading The Everyday Hero Manifesto by Robin Sharma, and Jen recommends listening to the Smartless Podcast. Follow on Instagram: @perfectwhitetee

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

94. How Burning Out and Falling in Love Led to a Dream Realized: Michele Gough Baril

Michele Gough Baril was burned out after two decades in the beauty industry. She left Los Angeles with her horse Romeo and headed north to Sonoma County to live with a herd of free-roaming horses. Being in nature provided a sanctuary of self-care that transformed her life. It allowed her to ask herself, "What's essential?"

In this episode, Nada sits down with Michele, who takes us on her journey from being a high-level marketing executive at a major cosmetic brand and ultimately reaching beauty industry burnout to the founder of a successful skincare brand. She shares how two great loves in her life, Iris (her mother) and Romeo, gave her the strength to take a chance on herself and her dream. Michele details how her path of self-discovery and re-connection to nature helped her form her company's ethos and establish a new life for herself. And the two discuss their shared goal of slowing down this new year.

Iris & Romeo tinted skincare products can be purchased at their website, Sephora, Credo, and Goop. Michele recommends adding Leaning Out by Tara Henley to your bookshelf. Follow on Instagram: @irisandromeo

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96. Why Investing in Yourself First Breeds Confidence Later: Aviva Black

Before Aviva Black launched her current venture, she was a history teacher, vice Principal, non-profit director, and yoga teacher. The throughline in all her work has been story-telling, so it was no surprise when she decided to launch Family Love Letters in 2018. Aviva works one-on-one with individuals and families today, documenting and sharing their cherished memories. She also presents to groups nationwide, discussing the importance of telling and preserving our stories.

In this episode, Nada sits down with Aviva to hear how a found letter from her father changed her trajectory and how a partnership and passion project turned into a solo business. She generously lets us into the hardships of partnering, offering great advice to consider before choosing a partner. She also shares how she launched with the help of a business coach and an investment in herself and urges us to start now–from wherever we are. Just start!

Check out the Family Love Letters website. You can find more about Monica Shah’s business coaching at the Revenue Breakthrough website. The books that Aviva is currently reading are Who Not How by Benjamin Hardy and Dan Sullivan and Tom Lake by Ann Patchett. Follow on Instagram: @avivayblack

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