How Marvel Helped Sell Us Forever Wars

12/20/24 • 28 min

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When Iron Man hit theaters in 2008, it didn’t just launch the wildly successful Marvel Cinematic Universe — it also, with the Pentagon’s help, became a bombastic symbol of modern military might in the digital age. Now, can the same comic book character be used to critique the military-industrial complex and the War on Terror?

When Marvel wanted to make an Iron Man film in the early aughts, executives turned to a longstanding relationship between Hollywood and the Pentagon, allowing the Defense Department to approve the movie’s storyline in exchange for access to military equipment. The U.S. military was able to alter significant parts of Iron Man’s script, allowing the film to also serve as a marketing device for the military.

Now, Pulitzer Prize-winning journalist Spencer Ackerman is flipping the script. A veteran war reporter, Ackerman is writing a new Marvel comic book series of Iron Man, in which he’s applying the lessons he learned over two decades of covering the War on Terror. Decidedly more critical of the military-industrial complex that the movies championed, the books are reshaping the iconic hero into a parable about the impact of excessive wealth concentrated in the hands of one billionaire,

Today on Lever Time, senior podcast producer Arjun Singh sits down with Ackerman and Dave Gonzales, co-author of the book MCU: The Reign of Marvel Studios and the host of the podcast Trial By Content, to discuss how the Pentagon pushed Marvel to use Iron Man as a piece of propaganda, and how events like 9/11 and the Iraq and Afghanistan wars influenced the way superhero is seen today.

Read Spencer Ackerman's newsletter Forever Wars by clicking here.

Read Spencer Ackerman's newsletter Forever Wars by clicking here.

Previous Episode

Sirota: The Health Care Crisis Is The Democracy Crisis

David Sirota reflects on the shocking murder of United Health CEO Brian Thompson and the surge of public anger it unleashed against America’s broken health insurance system. Why hasn’t this longstanding outrage translated into universal health care — a system every other wealthy nation already has?

Tracing decades of broken promises and corporate influence — from the Clinton and Obama administrations to today — Sirota looks at how political corruption has trapped Americans in a system that profits from their suffering. Drawing on JFK’s 1960s warnings about social stability and justice, this audio essay explores the health care crisis as a symptom of a deeper democracy crisis — and asks what it will take for Americans to finally demand change.

Click here to read the written version of David Sirota’s essay, "Murder By Spreadsheet".

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Editor's Choice: The NBA Is Monetizing A Public Health Crisis

Lever Time is taking a break this week, but we'll be back next week with a brand new episode. Today, we wanted to re-air one of our favorite episodes from 2024.

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The National Basketball Association wants you to gamble. Since 2014, the league has championed the legalization of sports betting nationwide, partially due to its own business interests in gambling. But the emergence of online gambling has coincided with a rise in troubling health outcomes like increased rates of depression and substance abuse. Today on Lever Time, we explore the recent growth of online gambling, sitting down with sports writers and an addiction expert to learn how it’s impacted society and changed the very nature of sports and fandom.

Sports fans are familiar with the companies DraftKings and FanDuel. In the NBA, their commercials are now as synonymous with the game as slam dunks — and both have transformed how viewers watch the game. In 2018, the Supreme Court struck down a federal law prohibiting gambling in most states — within the same year several states swiftly moved to legalize sports gambling, leading to more widespread usage of online sportsbooks.

Today, millions of fans include betting as part of their viewing experience, but it’s a trend that worries public health experts, athletes, and longtime fans, who believe the NBA’s promotion of gambling will have long-term negative consequences.