Thought Leadership and Content Marketing

05/11/21 • 52 min

Why do people go to websites? It's probably not to see an advertisement of your company.
Advertisements are inherently disruptive. They are designed to interrupt what you are doing (i.e. watching TV) to pay attention to your company or brand. Content Marketing is a magnet that draws interested people to content that will actually help them. In other words, advertisements are the "hype" and content marketing is the "help".
Whether you are a solo-entrepreneur or a large company, you will NOT generate trust or demand without a solid content marketing strategy. A subset of content marketing, according to guest, Andy Crestodina, Co-Founder and CMO or Orbit Media, is thought leadership.
Thought leadership always makes strong assertions, and you can be certain that someone will disagree with you. Andy believes that thought leadership takes courage and that it isn't for everybody. But, if you feel comfortable enough to stand out on that branch - a little exposed - I hope this episode can help you to feel a little more strategic and confident. Your industry needs your voice. Make it count.

Previous Episode

Leadership Culture and Performance

James reunites with managers from the first community where he was an Executive Director to recall and revisit what elements of their leadership culture made the team special. Does culture correlate to performance? How does an interview signal the culture of the leader and the team? How do you get an entire group of people to buy in to and contribute to a positive culture?

In this episode, we take a look behind the curtain to ask the central question about culture and its relevance in business - does culture impact performance?

Next Episode

Leading Within Your Purpose

“Purpose transcends ego.” This was one of the many quotable quotes that came from the discussion between James and Anna Hall, the Chief Purpose Officer for Connected Living and the inventor of the Purpose Equation. In this episode, James delves into the topic of purpose and how it relates to greater leadership effectiveness.

Anna also shares some of her techniques by walking James through his own purpose equation. This is sure to be an episode that you bookmark for you to return to more than once. How do you define your purpose? Do you lead in a way that invites the people on your team to live within their purpose? Vulnerable insights ahead. Let’s dig in.