Leading Within Your Purpose

06/01/21 • 59 min

“Purpose transcends ego.” This was one of the many quotable quotes that came from the discussion between James and Anna Hall, the Chief Purpose Officer for Connected Living and the inventor of the Purpose Equation. In this episode, James delves into the topic of purpose and how it relates to greater leadership effectiveness.

Anna also shares some of her techniques by walking James through his own purpose equation. This is sure to be an episode that you bookmark for you to return to more than once. How do you define your purpose? Do you lead in a way that invites the people on your team to live within their purpose? Vulnerable insights ahead. Let’s dig in.

Previous Episode

Thought Leadership and Content Marketing

Why do people go to websites? It's probably not to see an advertisement of your company.
Advertisements are inherently disruptive. They are designed to interrupt what you are doing (i.e. watching TV) to pay attention to your company or brand. Content Marketing is a magnet that draws interested people to content that will actually help them. In other words, advertisements are the "hype" and content marketing is the "help".
Whether you are a solo-entrepreneur or a large company, you will NOT generate trust or demand without a solid content marketing strategy. A subset of content marketing, according to guest, Andy Crestodina, Co-Founder and CMO or Orbit Media, is thought leadership.
Thought leadership always makes strong assertions, and you can be certain that someone will disagree with you. Andy believes that thought leadership takes courage and that it isn't for everybody. But, if you feel comfortable enough to stand out on that branch - a little exposed - I hope this episode can help you to feel a little more strategic and confident. Your industry needs your voice. Make it count.

Next Episode

Turnaround Mindset (Part 1) with Sean McGuire

Sean is a turnaround guru. In his wide ranging professional experiences in helping distressed companies to restructure and turnaround, he has observed lots of organizational patterns that may have contributed to tough times.
In the COVID era, just about every company experienced elements of turnaround. In this first segment of a two-part episode, Sean shares some of his insights and advice to leaders to draw lessons from our collective experiences during the pandemic, how to avoid pitfalls and ways to watch for warning signs within their own organizations that things may be headed south.