Why is money so gendered with the CEO of Diem I Emma Bates

This week we teamed up with the CEO and Founder of Diem, Emma Bates for a conversation on Let's Talk Money 💸
Diem is building a social search engine. It’s a dedicated place for people to search, collect, discover and share information, inspired by the way women have been passing knowledge to each other for centuries. Think of it like the best and biggest group chat you’ve ever been a part of, where all the important, silly, quick, private, and frenetic knowledge you share is organized and stored for everyone to benefit from.
In a recent newsletter Emma wrote:
“90% of financial literature that targets women is centered on “saving” and 65% of that same literature defines women as excessive spenders.
In contrast, 73% of financial literature geared towards men highlights the importance of making big investments and “putting money to work.”
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