Let's Talk Loyalty
Paula Thomas
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Top 10 Let's Talk Loyalty Episodes
Goodpods has curated a list of the 10 best Let's Talk Loyalty episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Let's Talk Loyalty for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Let's Talk Loyalty episode by adding your comments to the episode page.
#243: How Can Loyalty Marketers Support Sustainability Goals?
Let's Talk Loyalty
06/29/22 • 45 min
Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. But how?
In today's podcast, we're joined by Isobel Finlayson, Sustainability Lead for Mando Connect to share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help.
We showcase some examples of global best practice in sustainability led by loyalty professionals, with examples in both retail and aviation, and we discuss eight specific tactics you can consider implementing to leverage the power of your loyalty programme to address this critical concern for both consumer and companies alike.
Show Notes:
- Mando Connects
- Isobel Finlayson
- Mando Connect’s White Paper Download
- Sustainability article and exclusive research for The Wise Marketer
- Mando Connect’s Million Tree Pledge
#42: Loyalty Leadership using NPS and Customer Lifetime Value - with Rob Markey, Bain & Company
Let's Talk Loyalty
07/01/20 • 58 min
As the founder of Bain & Company's Customer practice, Rob Markey is the one of the world's leading authorities on customer loyalty, having co-created The Net Promoter System® - the industry metric and framework now used by more than two thirds of Fortune 1000 companies.
Rob co-authored the best-selling book "The Ultimate Question 2.0" with Fred Reichheld, and he is now a keynote speaker, leader of the NPS Loyalty Forum and a podcaster on customer and employee experience.
In this episode of Let's Talk Loyalty, we discuss the insights that led to the development of the NPS framework as our industry's most used (and abused) measurement tool, as well as how Bain and Company is currently advising its clients to more thoroughly measure, monitor and share customer health indicators in order to encourage a more "patient' approach from investors and management alike.
Show Notes:
1) Rob Markey: Customer Experience Transformations | Loyalty | Strategy & Marketing | Author | Speaker | Podcaster
3) The Ultimate Question 2.0: Driving Good Profits and True Growth
4) Net Promoter System: Website and podcast
5) HBR 2003: The One Number You Need to Grow
6) HBR 2020: Spotlight Series - Articles by Rob Markey, Pete Fader and Dan McCarthy and Jack Brennan
#541: Reward Experiences Made Memorable for Members
Let's Talk Loyalty
05/28/24 • 17 min
The Loyalty AcademyTM senior faculty members, Bill Hanifin and Aaron Dauphinee, are back from CRMC 2024 to bring you this week’s "Wiser Loyalty" podcast episode. This is the last week of this month’s topic series which is drawing constructs from the Loyalty AcademyTM curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108). This week the share their perspectives on the importance of creating seamless, brand aligned, and remarkable redemption experiences for members or experiences that are the reward themselves.
In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing ProfessionalTM (CLMPTM) designation which is nearing on 1,000 individuals across 53 countries worldwide.
Show Notes:
#357: H & M - Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
Let's Talk Loyalty
03/22/23 • 46 min
This episode features H&M - one of the world’s greatest fashion retailers.
With over 150 million members of its program world-wide, H&M has achieved some incredible results, balancing its global loyalty proposition with local market needs, to stay relevant in this incredibly competitive sector.
Our guest is Dominik Olejko, Regional Customer Insights & Engagement Manager for H&M in Eastern Europe.
Listen to enjoy Dominik's incredible career spanning 15 years in retail loyalty for brands including Decathlon, Ikea and now H&M, as well as his passion both for the traditional principles that drive loyalty as well as some incredibly inspiring and innovative projects that he has launched in this region.
Hosted by Paula Thomas.
Show Notes:
2) H&M Group
4) H&M App
#356: Global Loyalty Insights with Comarch's Wojciech Kempny
Let's Talk Loyalty
03/21/23 • 54 min
Wojciech Kempny is the Consulting Director for Comarch covering Africa, Asia Pacific and other markets here in the Middle East region, and is truly someone known as a GLOBAL voice of loyalty!
With such vast geographical responsibilities for Comarch’s loyalty clients, Wojciech joins the show to explain some of the fascinating cultural similarities and differences between these global markets.
Listen to hear his fascinating insights on loyalty programs in Saudi Arabia – one of the most exciting markets for Comarch in 2023.
We also talk about card-linked loyalty and other innovative propositions that Comarch clients have built in other markets.
This episode is sponsored by Comarch.
Hosted by Paula Thomas.
Show Notes:
#355: Points for Good - A Programme Enabling Points Exchange For Charitable Donations (Short Summary Show)
Let's Talk Loyalty
03/20/23 • 7 min
Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose.
Listen to Tom Peace highlight this amazing business, started in India by Brian Almeida as Points for People and expanding globally. Brands have long partnered with charities, but keeping the relationship successful long-term can be a labor-intensive task.
With a flexible platform that allows brands to customize the points structure and the charities offered, Points for Good is a great choice for loyalty managers with proven experience that satisfies an emotional loyalty connection with customers.
Hosted by Tom Peace
Show Notes :-
#354: Epsilon's Loyalty Index - Consumer Insights for the UAE
Let's Talk Loyalty
03/15/23 • 44 min
Today's episode focuses on some exciting new loyalty insights relevant for marketers in the UAE.
As part of their global expansion, Epsilon has been hard at work researching UAE consumer loyalty preferences, and is now sharing these retail benchmarking insights.
Ganga Ganapathi, Epsilon's Vice President of International Marketing, shares the strategic thinking that led to Epsilon's decision to invest in this industry index, and some of the surprising findings that emerged in the UAE.
In such an ambitious country, loyalty marketers are increasingly keen to truly understand how their brands compare to competitors in their industry in terms of earning their customer’s loyalty, as well as how they compare to other industries.
Listen to enjoy my conversation with Ganga Ganapathi from Epsilon.
This episode is sponsored by Epsilon.
Hosted by Paula Thomas.
Show Notes:
2) Epsilon
#353: Using Enterprise-Wide Data To Change The Business Of Retailing
Let's Talk Loyalty
03/14/23 • 41 min
Richard Schenker is the Founder & Chief Customer Engagement Officer of Loyal Strategy Consulting and he is also a seasoned loyalty executive who talks with experience about Enterprise-wide data utilisation (EWDU).
We debate the difference between EWDU and customer-centric retailing and the interview reveals many aspects of EWDU in the retail environment.
Richard explains how data insight drives price and promotional optimisation and can be deeply used for category protection, focusing also on product development or product delisting decision making. Richard also advises how data insight can be used in guerrilla marketing rather than blindly following a marketing campaign.
Hosted by Amanda Cromhout.
Show Notes :
#352: Denmark's Salling Group - Highly Successful Customer Loyalty Program (Short Summary Show)
Let's Talk Loyalty
03/13/23 • 6 min
As Denmark’s largest retailer, The Salling Group serves over 11 million customers per week and operates more than 1,400 retail locations including restaurants, discount, grocery stores and coffee shops.
In this week’s episode, Tom reviews the interview between Paula and Andras Szocs, Head of Customer Programs and Center of Excellence for The Salling Group (at the time of original publication in February 2022)
Hear how they arrived at taking the less traditional route with this company-wide, fully-integrated digital marketing program, while keeping the program unique to the brands.
Weaving in digital payments, coupons and gamification into the individual brand apps, The Salling Group apps have more than 1.2 million users in just over one year.
Hosted by Tom Peace.
Show Notes :-
2) Andras Szocs
3) #183: Denmark's Salling Group Customer Program's Highly Successful Launch
#20: Leveraging customer passions for your loyalty programme.
Let's Talk Loyalty
01/29/20 • 47 min
Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen to this episode to hear partnerships expert Tom Sugg from Brand Culture London explain how to leverage the power of the world's most popular entertainment brands as partners to engage your customers around their passion points.
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FAQ
How many episodes does Let's Talk Loyalty have?
Let's Talk Loyalty currently has 607 episodes available.
What topics does Let's Talk Loyalty cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Let's Talk Loyalty?
The episode title '#464: Driving Relevant Rewards in the Global Travel Loyalty Market with Valuedynamx' is the most popular.
What is the average episode length on Let's Talk Loyalty?
The average episode length on Let's Talk Loyalty is 33 minutes.
How often are episodes of Let's Talk Loyalty released?
Episodes of Let's Talk Loyalty are typically released every 2 days.
When was the first episode of Let's Talk Loyalty?
The first episode of Let's Talk Loyalty was released on Aug 22, 2019.
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