Lets Run Facebook Ads: The Podcast

Big changes are happening in Meta’s ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of Meta’s database, they explore what these updates mean for advertisers and how to adjust your strategy. Plus, the episode kicks off a new segment, What’s Better on Meta?, covering the latest platform updates. Tune in to stay ahead of the game and keep your Facebook ad campaigns optimised for success!

BUT THERE'S MORE...
If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!

Welcome to the first episode of the Lets Run Social - The Extracast🤩
Nick and James will be joined by a special guest twice a month to talk all things business, Facebook Ads and much much more!
Up first we are joined by the Wolf of Marble, Theo Constanti 🐺 @themarblegroup
Theo has achieved fantastic business achievement considering his start.... At only 17 Theo lost his hand in a motorcycle accident, but this did not stop him.
Only 2 years later at 19, whilst recovering from such a traumatic ordeal, Theo obtained his degree in Economics which then led to immediately starting his first business, an advertising company.
By the time Theo was 21 he was employing 70 people, and at 22 years old Theo paid off his parents mortgage for them and retired them to Cyprus where they live today.
Today Theo runs a successful construction business providing marble, stone, tiling and construction services to architects, kitchen companies, interior designers, main contractors and builders. This is how James and Nick came to know Theo as we run his Facebook Ads.
We talk his business journey, marketing and a lot more, we hope you enjoy it✌🏻
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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

BUT THERE'S MORE...
If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!

We can get so wrapped up in Black Friday madness, and the offers we are presenting to our customers, that we actually end up feeling a little disappointed when the returns aren't what we expected. But why?

🤔 Are you expecting to make money on the first purchase?
🤔 Is the initial sale your main focus and your customers life time value an after thought?
🤔 Are you using a full funnel approach post sale?
🤔 Are you utilising the email addresses you have collected?
🤔 Are you reducing your product cost just to acquire a new customer?

If you answered yes to at least one of the above, you're going to disappointed in your results.

The key to a successful campaign, like Black Friday, is starting to think about your product or service from an acquisition perspective.

With Black Friday fast approaching you NEED to listen our Black Friday podcast episode to ensure that your business is making the most out of the money you're investing and keep your customers coming back time and time again.

BUT THERE'S MORE...
If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!

Let's talk about lookalike audiences... Do they still work? Are they worthwhile? Should you still be using them? The simple answer is YES!

There has been a lot of talk online, and from Facebook "marketing experts", about lookalikes and them not working as well as they once did. As always, we believe in testing, and for us, lookalikes remain a great audience choice. Of course there is a time and place for them, but it's a no brainer that we test them!

Not sure what we're talking about? Well, a lookalike audience is built based on customer data, for example a csv of a current customer list or recent website/ social platform visitors. Once this information has been uploaded into a custom audience Facebook then finds similar people, creating a whole new pool of cold people to target... pretty cool right?

Listen now to the full episode to find out why Nick thinks they're really worth a test and our secret hack to find the right lookalike audience for you.
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Watch the episode on Youtube

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

BUT THERE'S MORE...
If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!

Have you ever had an Facebook Ad rejected without good reason?

🙋 yep, we've been there too and feel your pain!

Today Nick is sharing his insight into how to gain additional approval from Meta if your product is on the fine line for rejection (like a charity ticket raffle), which products and services cannot be listed on Facebook and why getting someone engaged with your ads is the BEST thing you can do for your ad account!

You can find the Facebook Ad policies here

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Watch the episode on Youtube

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

BUT THERE'S MORE...
If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!