LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
Rana AlBasri Mouawad
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#51: Your Brand Story is Relevant and Worth Telling – with Reme Mancera
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
05/22/24 • 68 min
A Personal Brand Story is all about You and Your Business or Profession.
While brand stories must be interesting and attractive, the key is that it must be strategic! It should be the bridge that connects your business to your target audience.
In this week’s episode, I chat with Reme Mancera, a personal brand strategist who is specialized in helping entrepreneurs share their story strategically to make their offering stand out.
Based in Spain, Reme works globally with course creators, coaches and service providers by using her framework “Story Connectors” to identify key moments in someone’s journey that they can share to highlight key factors of what they sell, to gain their audiences’ attention, trust and intention to buy.
This episode is jam-packed with advice on building a personal brand story that is captivating, yet also strategic.
Links mentioned in the episode:
- Connect with Reme on her Website
- Follow Reme on Instagram
- Follow Reme on LinkedIn
- “Who Cares About My Story” Podcast
- 30 Examples of Story Connectors
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
#58: Your Personal Brand’s Superpower is in your Positioning
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
03/26/25 • 10 min
“What do I want to be known for?”
Let’s talk about something that can completely transform how you’re seen in your professional world: POSITIONING.
It’s not just a fancy term—it’s the key to being memorable, impactful, and truly you. Whether you’re a CEO, a founder, or a working professional, nailing your positioning can open doors you didn’t even know existed.
Your positioning is your power. It’s what turns your personal brand from a whisper into a roar!
In this solo episode, I explain
- What Is Positioning?
- How can Positioning give you a competitive edge?
- Positioning & Messaging
Hope you enjoy this episode.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #58: Your Personal Brand’s Superpower is in your Positioning first appeared on Rana AlBasri Mouawad.
#56: Credibility & Trust creates Influence
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
02/26/25 • 15 min
In the early days of my career in communications and PR, I worked with leadership personalities & public figures, where we created communications strategies to help them build credibility & trust.
At the time, no one called it “Personal Branding”, but that was exactly what we were doing! The work, communications strategy, content, media interviews, publishing books and public speaking was all used to ultimately build my client’s influence.
Today, this is thought leadership and personal branding. The media scene changed but so many principles are still standing strong.
In this solo episode, I explain why thought leadership is the new currency in our information-saturated space, how to be visible online, and all about consistently sharing valuable insights and speaking on issues that impact your industry.
How customers perceive your personal brand can significantly impact your business. Thought leadership helps shape this perception by demonstrating your expertise and commitment to providing value.
Hope you enjoy this episode.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #56: Credibility & Trust creates Influence first appeared on Rana AlBasri Mouawad.
#47: “Designing Brand Success” – A Conversation with Jaafar Hamza
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
03/27/24 • 97 min
Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand’s triumph or downfall in today’s dynamic market?
If so, this episode is tailor-made for you...
I am thrilled to introduce our esteemed guest, Jaafar Hamza, a branding expert hailing from The Kingdom of Bahrain.
As an accomplished author (who has written 6 books and 2 are in the pipeline), founder of BOXOBIA (a renowned brand strategy and design communication house), speaker and lecturer, Jaafar graciously shares his wealth of knowledge and experience in the realm of branding, addressing some of the most pressing questions about what truly drives brand success in today’s ever-evolving landscape, where he also offers invaluable insights into branding strategies specific to the Middle East region, while also providing a global perspective.
Luckily, in this episode, Jaafar also gives us a deep dive into his approach of “Designing Brand Success” using his methodology of integrating Human-Centric Design, Product-Centric Design and Market-Centric Design into brand strategy.
You will find Jaafar Hamza on these platforms:
LinkedIn: https://www.linkedin.com/in/jaafarhamza/
Boxobia: www.boxobia.com
X (Twitter): https://twitter.com/JaafarHamza
Instagram: https://www.instagram.com/jaafar_hamza/
Last, but no the least, this episode marks a milestone for Let’s Make Waves Podcast as we welcome our first guest speaker. This episode holds a special place in my heart, and I hope you enjoy my conversation with Jaafar and receive the value it was intended to share.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
#55: Building a Business with Purpose & the 7 Female Founder Principles – with Helen McGuire
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
02/12/25 • 70 min
If you’re a founder or working on becoming one, this episode will give you lifeline advice that will impact your entrepreneurial journey.
In this episode, my guest is Helen McGuire – a founder who pioneered 2 global diversity-focused platforms all while building her family of 5.
We talk about her entrepreneurial experience, her purpose principles in founding a business, building a business from a female lens, her book, her soon to launch program and everything in between.
Some of the topics covered in our chat:
- Failure and different issues founders face
- Finding the right information, the right mentorship and building a support system
- Sales, hiring advice and the value of business validation
- Authenticity and becoming the brand face of your business
- Networking, accountability and commitment
Helen is one of the 0.5% female founders globally to successfully exit her company, selling it for 7-figures in 2023. Her decade-long journey of giving birth to award-winning businesses makes her experience worth learning from.
I hope you enjoy this episode and start applying these valuable lessons to your own founder journey.
Key resources mentioned in the episode:
- Helen’s Website
- Find Helen on LinkedIn
- Find Helen in Instagram
- Links to Helen’s Free Resources
- The Founder’s Sanctuary
- The Female Founder Formula Book
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
#54: ⏰ Fascinate Your Audience With The Right Content
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
10/09/24 • 29 min
Fascinating your audience with the “right” content takes a mindset shift towards content creation and how it is received by the audience – starting with understanding that to create a connection, the content needs to tick several boxes:
- Leveraging storytelling when applicable
- Creating a clear emotional connection
- Consistency with brand voice, purpose & mission
- Hosting it on the right platforms
- Being part of an overall strategy, designed towards a specific goal
In this episode, I take you through what takes professionals like you, to build a personal brand that resonates with the right target audience, and how to recognize effectiveness, authenticity, and connection in effective content.
In this episode, we discuss:
- Content Strategy – and how it is the foundation for planning content that fascinates
- Human Psychology – and how it plays a role in understanding perspectives
- Fascinating Content created with Strategy & Tactics in-mind
- 4 Key elements in strategy & crafting a compelling narrative
- 6 Key elements in tactics & the unwavering commitment to personal brand growth and evolution
Mentioned in this episode: PERSONAL BRAND MASTERY QUIZ
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #54: ⏰ Fascinate Your Audience With The Right Content first appeared on Rana AlBasri Mouawad.
#53: I’m Sharing Bits of my Mid-Year Review
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
06/19/24 • 22 min
This is the last episode of the season... I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting a mid-year review for my work and for my personal brand.
In this episode, I take you through some of my annual goals, and how did I perform during the course of these first 6-months... and my plans while reviewing some of those results.
The aim is not only to reach the goals that I set in the beginning of the year, but to also assess what worked and what didn’t ... and use the remaining half of the year to pivot, change or “fix” anything in my strategy.
I wish you all a wonderful summer months. I hope you make the time to assess your goals and how far you’ve come since setting them with a mid-year review and assessment.
Have a wonderful summer and see you in a new season in September
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #53: I’m Sharing Bits of my Mid-Year Review first appeared on Rana AlBasri Mouawad.
#52: Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
06/05/24 • 59 min
- What is a Brand without authenticity, relatability and connection?
- What is a Brand without a clear promise that is rooted in the Value Chain?
- What is a Brand that is built on social platforms VS thought leadership and content creation?
- What is a Brand without soft skills and just hard skills in the world of AI?
If these questions ever crossed your mind, you’ve come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and into the future.
Our conversation took many fascinating turns. We covered topics like brand promise, values and authenticity, customer journey and value chain, social media, influencers, and even our future with AI.
A brand is truly beyond a logo and aesthetic.
Baaghil’s insights are rooted in his extensive experience and unique approach to branding, making this episode a treasure trove of valuable information for anyone looking to understand and enhance their personal or business brand.
I hope you enjoy this episode, and it helps you to start applying these invaluable lessons to your own brand journey.
Click here to connect with Baaghil on LinkedIn
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
#50: 5 Ways to Never Run out of Social Media Content Ideas
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
05/08/24 • 15 min
We’ve all been there... you’re on a mission to create social media content for your brand or business... you sit and stare at the screen and nothing is coming to you!
You’re not alone and this is more common than you think! We all know that creating content for our social media platforms is important for our personal brand and business, but the overwhelm is making the process difficult.
In this episode, we double down on 5 ways that will help you to never run out of content ideas!
In order for you to keep your sanity and keep an engaging social presence, here are 5 ideas that will help you in finding an easy way to create consistent content on social media.
Note: In this episode, other episodes were referenced to help you with your content creation:
- Episode 19: BTS – How I batch my Content
- Episode 16: Get Unstuck – 20 Social Media Content Ideas Perfect for Entrepreneurs
- Episode 6: 15 ways to Repurpose 1-piece of Original Content
- Episode7: How to create 1-Month Content Calendar in 1-Hour
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #50: 5 Ways to Never Run out of Social Media Content Ideas first appeared on Rana AlBasri Mouawad.
#49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
04/24/24 • 98 min
If in the midst of frustration, you asked yourself any of these questions:
- Why is a “popular” guide not giving me the branding solutions I’m looking for?
- What is at the heart of a brand?
- How important is the brand story to my brand?
- Why are big companies trying to put on a personal “face”?
- Do I need to control the narrative and build my personal brand?
- How do I know what is “wrong” with my brand?
Then this episode is for you.
I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where – with her fiery charisma – she took me on the journey of what it means to build a brand.
Michelle is making branding waves by recognizing there is no cookie-cutter answer to any branding question. Whether it is a large institution or a single entrepreneur, the approach needs a liaison to translate and re-communicate the brand.
Her experience has been in the fashion industry for over 3 decades and she’s worked with countries from the Artic Circle to Africa. Michelle is an American expat who lived in Europe for 15 years and has a very unique perspective on understanding branding with consideration of culture, community, and diversity.
You can connect with Michelle on these platforms:
Website: http://www.Michellebalaun.com
LinkedIn: https://www.linkedin.com/in/michelle-balaun-81617627/
Instagram: https://www.instagram.com/michellebalaun/
To book Michelle’s Mini Magic Workshop: Live Brand Audit, direct message her on LinkedIn or Instagram.
Here is the FREE gift to download from Michelle, her IDEA HURRICANE
Idea-Hurricane-2-1DownloadIf you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
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FAQ
How many episodes does LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship have?
LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship currently has 12 episodes available.
What topics does LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship?
The episode title '#51: Your Brand Story is Relevant and Worth Telling – with Reme Mancera' is the most popular.
What is the average episode length on LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship?
The average episode length on LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship is 46 minutes.
How often are episodes of LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship released?
Episodes of LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship are typically released every 14 days.
When was the first episode of LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship?
The first episode of LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship was released on Mar 27, 2024.
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