Less Chatter, More Matter: The Communications Podcast

If you don't have these three key documents, you're working harder not smarter.
Communication teams - and the broader organisation - need tools to help them make decisions, uphold standards, and educate others.
The tools I'm sharing in today's episode will help you work more efficiently, and ensure everyone is singing from the same songsheet - so you have consistent output, you protect your brand, and you protect your channels.
Importantly, they also help to protect your time! So tune in to find out what these three golden documents are, and how you can get your hands on a template for one of them.
Links relevant to this episode

• Free 12-month comms toolkit

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The rapid shift to remote work in 2020 brought incredible challenges and changes to our internal communications. From the quick fixes like the introduction of varying comms channels (i.e. Slack, Teams, Skype, etc) through to the bandaid work from home solutions - our IT teams were under the pump.

However, as much as we can applaud their quick and efficient roll outs during a tense time - it’s becoming clearer as time wears on that these quick fixes are not only showing their limitations, but causing major headaches for a lot of folks; especially those in comms.

This is the exact reason why we’ve discussed the importance of internal comms audits in this episode of the Less Chatter, More Matter podcast. However, we’ve gone one step further and even stepped out the exact six step process to conducting your own audit.

Join us as we talk you through the simple six-step process to ensure your communication strategies are effective and up-to-date.

Links mentioned in this episode:

• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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This week's episode comes from an incredible chat with the super-knowledgeable and talented, Lisa-Marie Vecchio. As so much of what we do as communicators revolves around branding, including making sure that our messaging and visual brand align, plus that the visual brand is applied properly in our work - we thought we'd get an absolute expert onto the show to talk all about it.
In this episode, Lisa-Marie shared a bunch of her tips for creating and applying branding, alongside what she has seen in the industry across the years when it comes to branding at all sizes of business.
We also dive into the topic of AI in the design space, and what it means for your business to have a great brand.

So, let's get into it!
Links mentioned in this episode:

• Website: www.lisadotdesign.com
• Instagram: @LisaDotDesign
  
  

About Lisa-Marie Vecchio Lisa-Marie is a Brisbane-based graphic designer and muralist, illustrating art that encourages and uplifts. Her designs are recognised as colourfully eye-catching, created with the intention of communicating hope, joy and empowerment.

After ten years working as a designer in the business and corporate sectors, Lisa-Marie started to explore the more creative side of design, seeing a shift in her art style. She then looked for opportunities to recreate her digital artwork as murals, refreshing public spaces with a burst of vibrance and colour.

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Crisis after crisis after crisis - the last few years have seemingly become a whirlwind of crises; one right after the other. From the pandemic through to hackings, all the way through to full-scale system outages - we've seen a plethora of crises, and a plethora of examples on how not to handle them as a business.
So, the next logical thing to wonder might be... how DO you handle these crises when they inevitably occur?
Luckily for you, this episode is all about crisis management through scenario planning because every single business, no matter the size, should have a crisis communication plan in place and ready to go.
Why? Because crises often occur out of the blue. Each business needs to have a toolkit ready to pull out at any moment and put into action.
So... is yours ready? Whether it is or isn't, join us to do a check on your scenario planning this week.

Links mentioned in this episode:

• Fresh 2 Freelancing program
• Crisis Communication Bootcamp training
• Episode 9 - The principles of crisis communication

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Do you know what it takes to create a website that is accessible, creative, design friendly, SEO ready, easy to navigate, and fits your brand? All of these things are crucial parts of your website's job in ensuring your brand is taken seriously and that your clients can trust you to deliver on what they need.
Which is exactly why this week's podcast is all about website design. We've asked the fantastic Jessica Panozzo from Feel Good Creative to join us and share some of her insider knowledge on the key aspects to website design, and why it's so important to get it right, no matter if you're a small business or massive organisation.
Jess is the owner of Feel Good Creative, a website design agency in Brisbane, Australia. She's a colour loving, food obsessed, website designer and an ex-accountant, but we won't hold that against her. She works with creative businesses and all-round good humans to ensure that your digital home communicates a special sauce, stands out from their competition and is a dream for your visitors to use.
She has mastered the art of managing website projects in an efficient, personalised two week period so that you can get back to running your business ASAP. That's why we were stoked to have her on the show to spill the beans on all the website aspects you'll need to know!
Let's dive in.
Links mentioned in this episode:

• Website: Feel Good Creative
• Instagram: Feel Good Creative
• Episode 32: What is accessibility and why is it important? (ft. Kelly Thibodeau)

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