Speak To Clients Needs By Turning Benefits Into Features – Podcast

11/05/13 • 4 min

Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.

Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.

Previous Episode

Nine Types Of Blog Entries To Keep Your Law Firm’s Blog Stocked With Good Content

Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.

Next Episode

New Clients Matter, Not Rankings – Podcast

Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don’t forget the “rest” of the marketing pie when choosing your marketing strategy.