Disney and how they use Data and Analytics

Walt Disney initially made his mark on the world through imagination and creativity, not deep science. But, don’t be fooled. Since its founding in 1923, The Walt Disney Company has grown into arguably the most dominant global entertainment brand, while also setting a high bar for operations. Mark Shafer, who manages decision science at Disney, discusses how data science-based thinking and operations has grown so important internally that it even has its own brand within the company.