Strength in Authenticity - Avery Williams - Leadership in Action - Episode # 075

03/05/24 • 32 min

The week’s guest is a client focused marketing strategist with a deep rooted passion for businesses to succeed. Introducing Avery Williams, Founder & Marketing Strategist at New England Paradigm! Avery sits down with host Mark Stiles to share her experiences with the Entrepreneurs Organization (EO), her passion for continuous learning, travel, and wine, and the impact of spirituality on her personal and professional life. Mark and Avery also touch on the significance of purpose and impact, as well as their shared excitement about the future of EO Boston. It’s an exciting episode you don’t want to miss!

Takeaways:

Lean into the lifestyle of "everything happens for you, not to you.” This positive mindset helps in dealing with challenges and having grace with the process of business growth. It's important to have faith and patience, allowing things to develop before expecting immediate results.
Surrendering to the uncertainties of entrepreneurship and embracing vulnerability can lead to positive relationships and personal growth. Being authentic and accepting imperfections can strengthen relationships with clients and team members.
Building strong relationships with clients, team members, and mentors is crucial for success. Surrounding yourself with the right people who lift you up and being conscious of the impact you have on others can create a supportive and empowering environment.
Differentiating from traditional agencies, the focus is on being adaptable and providing personalized marketing and design services at a more affordable cost. Marketing plans should be living documents that evolve as the business and market landscape change.
EO provides a supportive network of like-minded entrepreneurs who can provide guidance, share experiences, and offer a non-judgmental space to discuss business challenges. EO accelerates personal and business growth through learning events and access to resources.
A key hobby for Avery is continuous learning through reading books, listening to podcasts, and expanding knowledge. There is always something new to learn and it helps in personal and professional growth.
The idea of unity and making a positive impact in both personal and business aspects is essential for personal fulfillment and success. It involves finding purpose, being present, and understanding the importance of relationships.

Links:

LinkedIn: https://www.linkedin.com/in/daryl-avery-swanson/
Company website: http://www.neparadigm.com
Email: [email protected]

Quote of the Show

“Everything happens for you, not to you.” - Avery Williams

Ways to Tune In:

Apple Podcast - https://podcasts.apple.com/us/podcast/leadership-in-action/id1585042233
Spotify - https://open.spotify.com/show/2t4Ksk4TwmZ6MSfAHXGkJI
Stitcher - https://www.stitcher.com/show/leadership-in-action
Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubGVhZGVyc2hpcGluYWN0aW9uLmxpdmUvZmVlZC54bWw
Amazon Music - https://music.amazon.com/podcasts/4263fd02-8c9b-495e-bd31-2e5aef21ff6b/leadership-in-action
YouTube - https://www.youtube.com/playlist?list=PLrYQF0jBmyvenMpcPxJJ2Kf50a_uhBdiP

Takeaways:

Lean into the lifestyle of "everything happens for you, not to you.” This positive mindset helps in dealing with challenges and having grace with the process of business growth. It's important to have faith and patience, allowing things to develop before expecting immediate results.
Surrendering to the uncertainties of entrepreneurship and embracing vulnerability can lead to positive relationships and personal growth. Being authentic and accepting imperfections can strengthen relationships with clients and team members.
Building strong relationships with clients, team members, and mentors is crucial for success. Surrounding yourself with the right people who lift you up and being conscious of the impact you have on others can create a supportive and empowering environment.
Differentiating from traditional agencies, the focus is on being adaptable and providing personalized marketing and design services at a more affordable cost. Marketing plans should be living documents that evolve as the business and market landscape change.
EO provides a supportive network of like-minded entrepreneurs who can provide guidance, share experiences, and offer a non-judgmental space to discuss business challenges. EO accelerates personal and business growth through learning events and access to resources.
A key hobby for Avery is continuous learning through reading books, listening to podcasts, and expanding knowledge. There is always something new to learn and it helps in personal and professional growth.
The idea of unity and making a positive impact in both personal and business aspects is essential for personal fulfillment and success. It involves finding purpose, being present, and understanding the importance of relationships.

Links:

LinkedIn: https://www.linkedin.com/in/daryl-avery-swanson/
Company website: http://www.neparadigm.com
Email: [email protected]

Quote of the Show

“Everything happens for you, not to you.” - Avery Williams

Ways to Tune In:

Apple Podcast - https://podcasts.apple.com/us/podcast/leadership-in-action/id1585042233
Spotify - https://open.spotify.com/show/2t4Ksk4TwmZ6MSfAHXGkJI
Stitcher - https://www.stitcher.com/show/leadership-in-action
Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubGVhZGVyc2hpcGluYWN0aW9uLmxpdmUvZmVlZC54bWw
Amazon Music - https://music.amazon.com/podcasts/4263fd02-8c9b-495e-bd31-2e5aef21ff6b/leadership-in-action
YouTube - https://www.youtube.com/playlist?list=PLrYQF0jBmyvenMpcPxJJ2Kf50a_uhBdiP

Previous Episode

Navigating Towards the North Star - Eric Crews - Leadership in Action- Episode # 074

Today’s guest helps entrepreneurs implement business operating systems to increase their revenue, profitability, and the salable value of their business. Welcome Eric Crews, Founder & President of Crews & co. Eric sits down with host Mark Stiles to share the importance of making key decisions, trust in an organization, the use of AI in business, and future predictions. He also delves into goal setting and using a holistic approach to consulting. It’s an enlightening episode you don’t want to miss!

Takeaways:

Delaying challenging people-related decisions can result in substantial time loss for a business. Leaders must decisively address such situations to mitigate their impact. Taking prompt action ensures smoother operations and fosters a more productive work environment.
Trust within an organization, defined as the ability to express any point of view without fear of negative consequences, is the primary factor in the success or failure of small and medium-sized businesses.
Running a successful business demands more than efficient operations; it necessitates a profound grasp of market preferences. Leaders must forge strong connections, ensuring offerings resonate and adapt to evolving needs for sustainable growth in competitive markets.
AI technology can handle nearly 70% of work in many businesses and should be used as a valuable tool. However, it's essential to use AI guardedly and as a data point, not the sole decision driver.
Eric's firm, Cruz & Co, emphasizes a 360-degree focus on finances, operations, strategy, and people. This comprehensive approach assists businesses in becoming operationally strong and strategically aligned with market demands.
Setting a clear North Star or guiding light for a business is vital. It not only clarifies the direction of the business, but also helps in aligning the operational efforts behind achieving this goal.
Eric emphasizes continuously gaining insights from others, especially clients, as a key to staying ahead in the industry. This strategy allows him and his team to understand more perspectives and apply learned knowledge to their business operations.

Links:

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/eric-crews-ccg/
Crews & Co. Website: https://www.crewsandco.com/
CE Painting Website: http://cepaint.com
Collegiate Entrepreneurs Website: http://collegiateentrepreneurs.com/
Publications:
- There’s No Place That’s...Home: https://www.amazon.com/Dr-Theres-Place-Thats-Home/dp/1621417867
- All That Glistens is Time: https://www.amazon.com/Dr-K-That-Glistens-Time/dp/1614347433/?_encoding=UTF8&pd_rd_w=pDplh&content-id=amzn1.sym.cf86ec3a-68a6-43e9-8115-04171136930a&pf_rd_p=cf86ec3a-68a6-43e9-8115-04171136930a&pf_rd_r=147-3986328-1868311&pd_rd_wg=t8iWX&pd_rd_r=a46773e3-fbbc-48b9-be1f-f5889bcfb035&ref_=aufs_ap_sc_dsk

Quote of the Show

“The degree to which one struggles in making difficult decisions corresponds to the degree of time lost in the business.” - Eric Crews

Ways to Tune In:

Apple Podcast - https://podcasts.apple.com/us/podcast/leadership-in-action/id1585042233
Spotify - https://open.spotify.com/show/2t4Ksk4TwmZ6MSfAHXGkJI
Stitcher - https://www.stitcher.com/show/leadership-in-action
Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubGVhZGVyc2hpcGlu...

Next Episode

Unveiling the Art of Meaningful Gatherings - Chris Gasbarro - Leadership in Action- Episode 76

In this riveting episode of Leadership in Action, Mark Stiles sits down with Chris Gasbarro, an innovator in creating impactful meeting and event experience. Sponsored by the Boston Chapter of the Entrepreneurs Organization, this episode dives into the heart of transformative gatherings, the power of communication, and the intersection of creativity and business acumen. As a new member of EO Boston, Chris shares his journey from forestry major to a pivotal figure in the events industry, highlighting his philosophy of building powerful connections and the unique approach of Ember to curating unforgettable events. Join us as we explore the nuances of effective leadership, the essence of vulnerability, and the innovative use of AI in the event space.

Takeaways:

The importance of how messages are delivered, opening paths to constructive communication, especially in feedback and challenging discussions.
The role of self-awareness and adaptability in leadership, recognizing the individuality of team members and clients to foster growth and positive outcomes.
Insights into the blend of creativity and logistical precision in designing events that resonate on a deeper level with participants, transcending traditional formats.
The transformative power of gatherings, from intimate executive meetings to grand scale events, driven by purpose and strategic execution.
The application of AI and technology in enhancing event planning and creative processes, offering efficiency and novel solutions in a dynamic industry.

Links: