Lead With Your Brand!™

As we roll into the holiday season from Halloween to Diwali, Thanksgiving, and beyond, it’s also a critical time in your career. That’s right, it’s performance review time! Now is the time to formulate your plan and maximize the opportunity. Remember, your review is not just for your manager, but a reflection of you that many in the organization will see. You have to think about your performance review as your own advertising. That’s right, it is like creating your own personal billboard for leaders in the company to see. If you’re not thoughtful about completing it, it is like a brand leaving a huge billboard on the highway blank as people drive by. Don’t pass up an opportunity to market yourself when you control the message!

Tune in to this week’s show to hear Jayzen’s top three steps to make the most of your performance review. First, focus on your top accomplishments from the year. What did you do that you are proud of? What moved the needle? Then, with two or three in mind, use the S.T.A.R. model to highlight your success and tell your story most compellingly. Finally, you have to determine what your towering brand superpowers are and the skills that are going to help you achieve your next career breakthrough. Jayzen breaks it all down and gives you the info that will count!

This show, Jayzen welcomes Francesco Clark, the CEO & Founder of Clark’s Botanicals. After suffering a paralyzing spinal cord injury at the age of 24, Francesco started Clark’s botanicals in his kitchen with his father. As a side effect to the injury, he developed rosacea, eczema, and a hypersensitivity to ingredients. Literally, nothing helped his skin feel and look normal. Through an unexpected outcome of a social meeting with his former boss, the editor-in-chief of Harper’s Bazaar, the brand was born and quickly moved from his kitchen to being sold at Saks Fifth Avenue and around the world. A truly remarkable and inspirational story.

Guest Bio

Francesco Clark

CEO & Founder

Clark’s Botanicals

Francesco is the author of Walking Papers (2010, Hachette publishing), and CEO/Founder of Clark’s Botanicals skincare, which has been featured in The New York Times, The Wall Street Journal, ALLURE, PBS, CNN, CBS, Harper’s Bazaar, Vogue, and many other publications. His company has won Fashion Group International’s Rising Star Award, Allure’s Best of Beauty Award (6 time winner), Oprah’s Best of Beauty, WWD Best Beauty Products of All Time, Town & Country Best of Beauty, Cosmetic Executive Women’s Indie Brand of the Year, as well as Wallpaper’s design award.

Recently, Francesco purchased Clark's Botanicals back from Warburg Pincus, reclaiming his independence as the sole investor and CEO. His steadfast leadership reflects his unwavering commitment to excellence and his entrepreneurial spirit. Since acquiring the brand back, Clark’s Botanicals has reaffirmed its place in luxury skincare, recently launching in: Goop, Saks Fifth Avenue, and most recently signed a distribution agreement launched the skincare line as the highest revenue Cache Program launch to date in 25 Bluemercury doors in February 2024.

Francesco's involvement as an active board member with organizations such as the Johns Hopkins Institute for Bioethics and NYSCF (The New York Stem Cell Foundation) reflects his deep commitment to giving back to the scientific community to help better the lives of others. He is honored to be an ambassador for the Reeve Foundation, which strives to improve the lives of people with spinal cord injuries and their families.

Links

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

This week, Jayzen answers the question he gets at nearly every presentation...”what is your best career advice?” Quite simply, as he tells people all of the time, “find a hole and fill it!” That is, look out on your career universe and spot the potholes in the road that need to be filled. What needs exist in your company or industry and how can you meet them? How can you make the road smoother for yourself, your boss and your colleagues and turn them into success? Tune in to hear Jayzen’s best advice.

Jayzen is thrilled to welcome Tay & Val to the show. After both having careers in media and production, Tay & Val embarked on a two-and-a-half-year bike tour that took them across three continents and twelve countries simply to ask people one question, “what is your dream?” Armed with the inspiration to build their dream, they went on to found Modern Mind Labs, a global practice to create and implement wellness-based, EDI-informed, and culture-coherent leadership and team development initiatives.

So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!

Guest Bio

Tay & Val

Co-Founders, MODERN MIND LABS

Tay & Val are business and life partners who co-founded MODERN MIND LABS: a global practice that supports companies like Amazon, Booking.com, VMLY&R, and many more around the world, to create and implement wellness-based, EDI-informed, and culture-coherent leadership and team development initiatives.

Known for facilitating powerful and inclusive learning experiences, Tay & Val teach in an accessible and approachable manner - through science and storytelling; and make sure that everything you learn can be applied #IRL (in-real-life). To date, more than 100,000 people across diverse communities have experienced their work. Tay & Val are two-time TEDx speakers and have presented at international conferences such as Out & Equal Summit, Women In Cloud Summit, Seattle Interactive Conference, and more.

As lifelong practitioners with 12,000+ (and counting!) hours in their meditation practice, Tay & Val are seasoned certified teachers with the globally sought-after Search Inside Yourself Global (SIYG) for mindfulness-based emotional intelligence and leadership training. Through their partnership with SIYLI, they’ve facilitated programs for audiences in the Americas, Asia, Middle-East, and Europe.

Fiercely committed to realizing the fullest potential of people and organizations — especially those in underrepresented and underestimated communities — Tay & Val completed the train-the-trainer program for Neurology of Equity & Inclusion At Work so they can bring the lens of EDI to all the work they do.

Fun Fact: In 2010, Tay and Val set off to travel the world by bicycle to ask as many people as possible one question: “What is your dream?” This project brought them across three continents, twelve countries, and fifty-five cities. In three years, they spoke to diverse communities of all identities; and collected tens and thousands of dreams, hopes and aspirations.

Links

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Welcome to Week 4 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more.

Step Four: Keep Up Your Image

Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Imagine that you are on a reality show. We have had a film crew follow you all last week. We are playing the tape back and watching. What are the things that we would see do? What would we hear you say and how would you say it? What are the things you do that we would label as your brand attributes? Ultimately, leading with your brand is about observable actions and behaviors that you must demonstrate every day. Document a list of these behaviors and start emulating them in a consciously, competent way.

Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create your signature projects. No matter how boring a project or task you’ve been given, you can do it in a way that brings your brand attributes to life and really promotes you.

Jayzen is thrilled to welcome Andrew Howlett, the CEO of Struck, to the show. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader, dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel.

Guest Bio

Andrew Howlett

CEO

Struck

Andrew Howlett, CEO of Struck, is a visionary leader with a passion for transforming brands across diverse industries, including destination marketing, outdoor recreation, and biotech. Andrew revels in big-picture thinking. He constantly strategizes, thinking and working a few steps ahead to anticipate our industry’s direction, our clients’ needs, and all the ways we can become a better Struck. Andrew spent his early career in finance and tech, before finding his biggest professional passion in agency work. He founded a successful agency here in Utah and a software development company in Nicaragua before landing at the helm of Struck, where his kaleidoscopic skillset steers us to greater heights.

With a hard working yet easy going manner, Andrew guides our agency’s strategic arc and hones our ability to knock client success metrics out of the park. He takes an active role in multiple professional organizations. He serves as board chair for SoDA (the Society of Digital Agencies) and is a member of the Forbes Agency Council as well as YPO, a global community of c-suite leaders. A history major at heart, Andrew finds travel fascinating. Scuba diving trips rank among his favorites, although he finds equal satisfaction in tending the tomato and zucchini plants in his home garden.

Links

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Jayzen is excited to welcome his friend, Jessica Abo, to the show. With a 20 year career as a journalist working at some of the top outlets, Jessica now uses her talent to help physicians, experts, entrepreneurs, C-Suite executives, authors, and celebrities share their stories with the world. She works with clients to prepare for an on-air interview, pitch new business, or deliver a keynote, helping each person to help them develop the confidence they need to be their best selves in front of the audience. Most of us dread public speaking, and Jessica has the tips for all of us to move beyond the fear, even how we show up on zoom everyday.

Tune in to hear Jayzen’s insights on the importance of building and maintaining your network. At the end of the day, your brand is really in service of the relationships and connections that you foster. Continuing to nurture your network creates an army of advocates in your corner and can have a massive impact on your career.

Guest Bio

Jessica Abo

Media Trainer and PR Expert

Jessica Abo is a sought-after media trainer and storytelling coach who uses her 20-plus years of journalism experience to help physicians, experts, entrepreneurs, C-Suite executives, authors, and celebrities share their stories with the world. Whether Jessica is helping her clients get ready to nail an on-air interview, pitch new business, or prepare for a keynote, she works with each person to help them develop the confidence they need to no longer fear or dread public speaking.

Through her 1:1 coaching and workshops, Jessica breaks down the do's and don'ts when it comes to talking in soundbites, setting up your shot, pivoting, and pitching the press. By sharing her marketing tips, Jessica's clients leave her sessions with new ways to reach the masses and maximize their media exposure.

An award-winning journalist herself, Jessica hosts her own weekly business segment on http://Entrepreneur.com and co-hosts the popular Startups in Stilettos podcast on the Entreprenista Network. Her debut book, Unfiltered: How To Be As Happy As You Look On Social Media, sold out on its first day and empowers readers with tools they can use to avoid falling into the compare-and-despair trap when they scroll online.

Jessica started her public speaking career when she was 15 years old. Over the years, she has presented around the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. Her speaking tours have taken her to hundreds of schools, colleges, universities, and nonprofits. She has been featured on The TODAY Show, Good Morning America, Access Hollywood, KTLA, CBS, FOX, and CNN as well as in Forbes, Fast Company, Women's Health, and more.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx

Jayzen is thrilled to welcome Daniela Pierre-Bravo to the show. Daniela is a New York City-based Reporter for MSNBC’s “Morning Joe". She is also a best-selling author, speaker, contributor and producer for NBC’s “Know Your Value” platform. A former Cosmopolitan magazine columnist, Daniella has written on career advice, mental health, and financial wellness with an emphasis on women of color. Her work has been featured on the Today Show, Telemundo, Forbes, Cosmopolitan, Refinery29, New York Magazine, and more.

She is the co-author of “Earn It” alongside Mika Brzezinski. Her first solo book, “The Other: How to Own Your Power at Work as a Woman of Color” hit bookstores last month. Daniela spent many years undocumented and in the shadows as an immigrant from Chile, working odd jobs to pay her way through school. When Daniela became a DACA recipient, she finally felt that she’d made it, rising through the ranks in her career. But she quickly realized that no matter how much success she achieved, she always felt she had to prove her worth as “the other.”

Guest Bio

Daniela Pierre-Bravo

Reporter

MSNBC's "Morning Joe"

Daniela Pierre-Bravo is a New York City-based Reporter for MSNBC’s “Morning Joe". She is also a best-selling author, speaker, contributor and producer for NBC’s “Know Your Value” platform. A former Cosmopolitan magazine columnist, Daniella has written on career advice, mental health, and financial wellness with an emphasis on women of color. Her work has been featured on the Today Show, Telemundo, Forbes, Cosmopolitan, Refinery29, New York Magazine, and more.

She is the co-author of “Earn It” alongside Mika Brzezinski. Her first solo book, “The Other: How to Own Your Power at Work as a Woman of Color” hit bookstores last month. Daniela spent many years undocumented and in the shadows as an immigrant from Chile, working odd jobs to pay her way through school. Like many other women of color, immigrants, and children of immigrants she became an expert shape shifter in order to chameleon her way around professional environments that felt out of reach. When Daniela became a DACA recipient, she finally felt that she’d made it, rising through the ranks in her career. But she quickly realized that no matter how much success she achieved, she always felt she had to prove her worth as “the other.”

In “The Other,” Daniela shares her journey and those of other women to help you recognize your power through your own eyes instead of the traditional white gaze in the workplace.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com