Lead Generation Podcast

Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many years but with the proliferation of the web its become even more relevant because website technology helps to facilitate the action more...

The post Direct Response Copywriting with Stefan King (LGP#3) appeared first on Wicked Cow Marketing.

“Most small business websites are not well designed at all for lead generation” – Chris Schwarz, Adwords Specialist. If you’re going to spend money on paid advertising channels such as Adwords, it makes sense to set things up so that you get the maximum return on your money. One of the most important parts of...

The post Boost your Conversions with Landing Pages (LGP#8) appeared first on Wicked Cow Marketing.

There’s many ways to get leads but often there’s some uncertainty and hassle involved. What if you could skip all of that and buy leads directly? The last five years has seen the rise of the ‘quote comparison’ or ‘get quotes’ business model which uses various techniques to attract customers on behalf of the member...

The post How to Buy Leads & Skip the Marketing Hassle (LGP#7) appeared first on Wicked Cow Marketing.

We all know that the physical YellowPages directory is barely used anymore, but what about online business directories? There’s thousands of them out there including some big brands, a lot you’ve never heard of and plenty of industry specific directories as well. Can they be a valuable source of leads or is advertising with them a...

The post Online Business Directories – Are They Worthwhile? (LGP#6) appeared first on Wicked Cow Marketing.

Adwords is the holy grail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their attention. With Adwords, you target your ads to people who are actively seeking a solution to their problem and have buying intent. In this week’s episode...

The post LGP#5: Adwords – The Holy Grail of Online Advertising appeared first on Wicked Cow Marketing.